Background Remis Mailerlite
If I asked you to name an email Marketing instrument, what would you say? Remis Mailerlite
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing has been Dominated by the same large players for the last decade. Which means they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to find out if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Remis Mailerlite
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Business, address, company size, list size and even the type of content you plan to send.
Then, you need to verify your Site (or domain ).
This is still part of the approval process, and MailerLite will Simply ask which email is associated to this domain in order that they could email you a confirmation link.
As Soon as You’ve completed those Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you’re a good match for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and perform with the attributes, but you won’t have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these steps are not perfect for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with The majority of your email advertising.
(We will get to automations shortly, don’t worry.)
But whether it’s a brand new blog article, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, with the option of altering the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Apart from a few added choices, most of these will follow The same step-by-step process of a normal effort.
So let us walk you through it.
As Soon as You click on to create your effort, you’ll be asked to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from one of their pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to choose From which is a little on the low side, but the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll select the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Types of content to your email, including videos, merchandise columns, and social connections.
After making your changes, simply click’Done Editing’ and you’ll Be carried to the recipients’ options where you are able to choose your groups or segments.
The advanced tab also allows you To develop segment-like rules on-the-fly, in case your targeting is not quite perfect.
Finally, before sending, then you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Remis Mailerlite
Managing Your Subscribers
Possessing granular control over your subscribers is arguably one of The most essential facets of any email advertising software now.
Because highly personalized campaigns Are Essential if You’re searching to increase clicks, opens, and, above all, your conversions.
And while many providers Permit You to”tag” readers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically principles.
Your readers belong to a section only when they fulfill the Specified rules, and are automatically added or removed so.
Here is what setting up a rule looks like:
Notice how you can also blend Principles, as well as another rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or via an Automation principle — that we will get to in a minute — and they have no value besides what you call them.
As you start to use this stage, you’ll Start to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in case you’re unsure:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors together based on a frequent denominator.
A tad confusing, I’ll admit… but I believe it’s a fair trade-off For the additional flexibility. In any case, they’re optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as name, company, and country.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers along with Your custom field information in separate columns… or can simply add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added into a form:
I will not go too much into the form Stuff here since I have an entire section on this below, but this is the strategy I would recommend if you wished to use this attribute.
Again, once you’ve gathered your custom field data from new Readers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it’s important to know that this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their contributor Direction and personalization features on point. Remis Mailerlite
If you’re not impressed with what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it will offer a fantastic base to work from if, like the majority of us, you don’t have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual page builders, and it is better than some dedicated solutions *cough* WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Decent set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let’s begin with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your site to show it on specific pages.
Despite beginning super fundamental, the form designer allows you To personalize everything in the form style, subjects, background, name, input fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To visualize your backup in real time.
It would have been nice to have Some templates, but as you know, there is more to a form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, such as adding extra fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded kind and prevents users .
Last but surely not least, you Can check the way your form screens on cellular by switching the toggle to responsive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to check, nevertheless.
So that’s an overview of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this installation Procedure is identical, you will find Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good base to work from and the editor is at least as easy to use for this form kind.
Clicking on the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types This time around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup types.
And, as before, you can play with the styling options to get it Matched with your branding.
Finally, you can Select the close Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have .
This is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation analytics, and kind signups.
Clicking into any campaign will Give you special coverage for that effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see your readers interacted to another.
Reports for automations are also Accessible under the’Automations’ tab, although I found to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than enough to meet their demands.
What is email advertising with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you’ve used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can not be said for every email marketing software.
After establishing your trigger, you can begin adding steps to your workflow.
These measures could be anything from sending an email, including a Delay, a bubble break, or an act, like moving a subscriber or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they do not open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For example, there’s currently no automation for moving Subscribers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s just not as efficient…. yet.
Another matter of efficiency here is when creating new mails From the automation workflow builder.
After having an email block to The workflow, you’ll be asked to put in your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, however, once you’ve established your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow rather than the usual sending alternatives.
Finally, your email address will probably be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email inside your automation cube, so it’s possible to find an concept about what it contains at a glance.
While this procedure may seem like A grind on newspaper, it is actually much quicker than what I am used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find this a downgrade in functionality.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there’s 1 Kind of automation You won’t find in MailerLite, also I think it’s very important to highlight.
The ability to activate an automation (or step) based on the way Subscribers interact with all the pages on your site.
This Sort of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or intend to utilize, you may want to skip this one. Remis Mailerlite
The cost of MailerLite is among those tools largest Selling things, and let’s face it, most of us love a good bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding in your mails using this plan, it’s still an wonderful option for those starting out.
And what about the premium plans?
It turns out, at around half the Price of the competition on average, MailerLite is undoubtedly one of the cheapest options on the industry. Additionally, if you are willing to pay annually, you are also able to get an even greater discount.
In Reality, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is among those few email advertising tools to interrupt The (very crowded) sector in recent years, which is no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you In the remarks. Remis Mailerlite