Description of Getresponse Real Estate Email Marketing Software
Getresponse is primarily an email marketing program that allows you to: Real Estate Email Marketing Software
Import and host a mailing list and catch data onto it
create newsletters which can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing alternative.
Besides email advertising, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down to the key qualities to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email service and various online tutorials / tools.
Regrettably, the phone support has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer both of these channels – if phone support is a deal-breaker for you then you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I’ve never needed to use it very frequently (a fantastic thing) but once I’ve I’ve found it to be a bit of a mixed bag (less of a fantastic thing). A number of the live chat support I have received was outstanding, and I have not needed to wait too long to chat with an agent; the email support less so.
Some of the comments I’ve got from our readers does indicate that there do need to be improvements made in terms of the caliber of support Getresponse offer. As with a number of these types of companies, I expect it often boils down to who you get on the day. Real Estate Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot individuals who didn’t engage with an e-newsletter that you shipped and put them in a segment of readers which you can then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it in your mails, and time your future mailouts according to this information
’email ROI’: by incorporating some tracking code into your post-sales page on your website, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user information – you can click on one of your subscribers and see in which they signed up from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales tracking) however Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided from the box look somewhat dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough using the controls supplied; and of course there’s nothing to stop you designing your HTML email template and importing the code for it.
Additionally, you will find tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, so it’s generally pretty simple to find a good beginning point for a template and then edit it until you’re happy with the design.
If you’re really unhappy with the templates offered by Getresponse, there’s also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options are not so extensive (just 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be created in this area. Real Estate Email Marketing Software
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you personally — you can set them up so that immediately after somebody signals up to a mailing list, they get a welcome message in the business; a week later they can get a discount deal for a number of your goods or services; 3 months after they could receive an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages may be triggered by user actions or advice, such as:
subscriptions to particular lists
changes connected preferences
finished trades / targets
changes in consumer data
Recently Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This kind of functionality goes way beyond what’s traditionally been on offer from autoresponders, and lets you make an individual travel that can be customised to the nth degree.
To get a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ program and up. Real Estate Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, instead of simply directing individuals to a (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse offers something quite useful in this respect that the majority of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, which could only be displayed 1,000 times per month.
Also, and above all, you can not use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system indicates a sample of your users different variations of your landing page, computes conversion rates, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they are certainly a useful feature – then it is definitely worth looking at one of the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an additional $15 per month, however very frustratingly, although the add-on permits you to show an unlimited amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I was interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a responsive record of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of what your email looks like on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone preview around, so you can preview what your own email looks like when the display is employed in either portrait or landscape style. Real Estate Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is the necessity to export information to CSV and back to your email marketing tool in order to do mailouts (or the need to export data from the email marketing tool in your CRM to add leads to it).
When I watched Getresponse recently introducing a brand new CRM attribute in their plans I had been intrigued – this could possibly do away with all that info exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it to perform quite basic jobs: you could create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your website they finished a form on;
you could then send them a automated email tailored to this pipeline stage a few days later;
and based on the action they took in regards to that email (clicking on a particular link ) you can automatically move them on another stage of the pipeline and invite invite them to a webinar.
It is very smart stuff, and that I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a record of the communication in the contact’s history. There is currently no way of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And oddly, when you click on a contact in a bargain pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your prospects aren’t displayed. To observe this, you have to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and then enter the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it can do on the automation aspect is impressive. I’m hopeful that this attribute becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database along with your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very aggressive too compared to based webinar solutions. By way of example, one of the primary webinar providers, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ program allows you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might also purchase webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, especially when you believe that you can connect it in using a built in CRM tool (more about this in a moment). Real Estate Email Marketing Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously an important thing to look at when choosing an email marketing tool.
Not all email marketing providers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it in their website:
At GetResponse we are often asked about the quality of the deliverability speed. Because deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for every mailing. For our clients jointly, however, we’re proud to say our general deliverability rate now stands at 99%.
Clearly you’re going to need to take the organization’s term for this, but assuming it’s true, it is a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something I have not encountered on competing products’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability rate, it’s advisable to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I have not struck any deliverability difficulties utilizing the cheaper plans, competing goods do not force you to invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in procedure, the person signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one opt-in process is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the number of subscribers on your list. A dual opt-in procedure is better for verifying the people subscribing to your record are using actual email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list containing just real email addresses).
Now, the fantastic news is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there is a lot of room for advancement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on particular devices or individual pages of your website. At the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I connect my Getresponse to a growth-hacking instrument named Sumo (this enables me to change pop-ups off for cellular users, as well as display forms precisely as I’d like to and onto the pages I need ). Real Estate Email Marketing Software
Overall, Getresponse is really straightforward to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain performance just a bit tricky at times).
One area I feel that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of content and transfer them about an e-newsletter, in practice it is quite clunky to use and can lead to accidental deletion of content, or placement of it at the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will result in a helpful instrument – it’s just that the implementation of it could be rather better.
Also, as described above, the CRM tool could be better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial that Getresponse supplies is fully operational and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is the fact that it restricts the number of readers it is possible to send to 1000. It would be useful if this could be increased a little, as it would help potential users try out the tool in more’real-world’ situations.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, many additional kinds of strategy to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists exceed 100,000 email addresses: this starts at $1199, with exact pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than most competing platforms. Real Estate Email Marketing Software
Distinctions of Every Plan
All the Getresponse plans cover the significant basics — key features include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
landing pages – you can simply avail of landing pages that enable split testing and unlimited views if you’re on a’Pro’ plan or greater
Webinars – this functionality is not accessible whatsoever on the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially if you have a reasonably high number of email addresses onto your database.
For example, in case you have a mailing list containing between 9,000 and 10,000 records which you want to send an unlimited number of emails each month to, you might find that hosting it using Getresponse prices $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your database but on how many emails you send a month too. If you’re delighted to set a limit on the number of emails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service that I could think of that comes in considerably cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your list, it may occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less operational offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — notably Mailchimp – provide completely free account for users that have a small number of records (but these do not offer the full assortment of features that you get on a paid plan).
As mentioned before, if you are ready to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Real Estate Email Marketing Software
Getresponse represents one of the more cost-effective ways to host and communicate using an email database.
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any competing product that offers this’all around’ proposal, and it’s what proceeds to convince us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture types also, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the support offering.
Overall though I rate Getresponse very tremendously – you get considerable bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst supplying as much, if not more functionality as them.
The reductions you get when paying upfront for one or two years of service are very generous – you will be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own website and providing deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters really easily.
It includes a helpful landing page founder – but keep in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You are able to test out all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can not control when and where they are displayed on your website.
CRM performance needs to be improved considerably before it can be considered a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a little confusing, with users having to cover something of a premium to get the landing page creator tool.
The free trial limits the number of subscribers you can send messages to to 1000.
The landing page addition does not let you perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Real Estate Email Marketing Software