Description of Getresponse Reachmail
Getresponse is primarily an email marketing program that allows you to: Reachmail
Import and host a mailing list and also catch data onto it
create newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing alternative.
Besides email advertising, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does this provide all of the crucial stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down to the crucial features to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email support and assorted online tutorials / tools.
Regrettably, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer you both of these stations – if telephone service is a deal-breaker for you you might want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I’ve never needed to use it quite frequently (a good thing) but when I have I have discovered it to be a small mixed bag (less of a good thing). Some of the live chat support I’ve received has been excellent, and I haven’t needed to wait too much time to talk to an agent; the email service .
Some of the comments I’ve got from our readers will indicate that there do need to be improvements made concerning the caliber of service Getresponse offer. Much like a number of these kinds of businesses, I anticipate it boils down to that you get on the day. Reachmail
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of track – open speed, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter you sent and set them in a section of readers that you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your mails, and time your future mailouts according to this information
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your website, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user info – you could click one of your readers and see where they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales tracking) however Getresponse’s reporting tool is decidedly one of most fully featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided out of the box seem a bit dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough using the controls provided; and naturally there is nothing to stop you designing your own HTML email template and importing the code for this.
Additionally, there are tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, so it is generally pretty straightforward to find a good starting point for a template and edit it until you’re happy with the plan.
If you’re really unhappy with the templates provided by Getresponse, there’s also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options are not so extensive (only 11 templates are provided – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely some improvements which could be created in this area. Reachmail
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you personally — you can set them up so that immediately after someone signals up to your mailing list, they receive a welcome message from the business; a week later they could receive a discount offer for some of your goods or services; 3 months after they could receive an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the example above, and also action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes in contact tastes
finished transactions / goals
changes in consumer information
Lately Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a certain link etc..
This kind of functionality goes way beyond what has traditionally been on offer from autoresponders, and allows you to create a user travel which may be customised to the nth level.
For a fast overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available to the pricier programs – the’Guru’ program and up. Reachmail
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, instead of simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something quite useful in this respect that the majority of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create one landing page, that can simply be displayed 1,000 times a month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse plan (where the system indicates a sample of your customers different versions of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they’re unquestionably a helpful feature – then it is definitely worth considering among the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an additional $15 per month, but very frustratingly, although the add-on permits you to display an unlimited number of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for one of the more expensive programs (which I guess is what Getresponse would like one to do!) .
Getresponse was before its competitors for quite a while with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit on a’cellphone preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not just this but you can’flip’ the smartphone trailer around, so that you can preview what your email looks like when the display is employed in either portrait or landscape style. Reachmail
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is that the need to export data to CSV and back to your email marketing instrument as a way to do mailouts (or the need to export info from the email marketing tool into your CRM to include prospects to it).
When I watched Getresponse lately introducing a new CRM attribute in their plans I had been intrigued – this could potentially eliminate all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it to carry out quite basic tasks: you can create sales pipelines, add contacts to these and track activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline phase.
An example of how you could use this functionality would be as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your site they completed a form on;
you can then send them a automated email tailored to this pipeline period a few days afterwards;
and based on the action they took with regard to that email (clicking on a certain link ) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a record of this communication from the contact’s history. There’s now no method of doing this with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And oddly, when you click on a contact in a bargain pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects aren’t displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then input the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it can perform on the automation side is remarkable. I’m hopeful that this attribute becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the idea of having your email database along with your webinar tool under the exact same roof is extremely attractive.
The pricing is also very aggressive also compared to based webinar solutions. By way of instance, one of the leading webinar providers, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might even purchase webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key rivals, particularly when you consider that you can link it in using a built-in CRM tool (more on this in a moment). Reachmail
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always a very important point to check at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it in their site:
At GetResponse we are often asked about the quality of our deliverability speed. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, nevertheless, we’re proud to say our general deliverability rate currently stands at 99%.
Obviously you are going to need to take the organization’s word for this, but supposing it is true, it’s a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of every message on your email analytics – this is something that I have not encountered on rival goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse on something relating to deliverability nevertheless: to guarantee a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability problems using the less costly plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you use use a single opt-in procedure, the person registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one opt-in process is that it makes it very simple for users to sign up for your mailing list; it also generally increases conversion speed and so the number of readers on your record. A double opt-in procedure is best for verifying that the people subscribing to your list are using real email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. are calculated based on a list containing just email addresses).
The good news is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there’s a great deal of room for improvement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controllers are provided by Getresponse to switch forms on or off on particular devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I link my Getresponse into some growth-hacking instrument named Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d like to and onto the pages I want). Reachmail
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain performance just a bit tricky at times).
1 area I feel that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of content and move them about an e-newsletter, in practice it is fairly clunky to use and may lead to accidental deletion of content, or placement of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will make for a helpful tool – it’s just that the execution of it could be somewhat better.
Also, as described above, the CRM tool could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is fully functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the amount of subscribers you can send to 1000. It would be good if this could be increased a bit, as it might help potential users try out the tool in more’real world’ situations.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of plan to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: that starts at $1199, using exact pricing based on requirements (if you’re considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Reachmail
Distinctions of Every Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
Landing pages – you can only avail of all landing pages which allow split testing and boundless views if you’re on a’Guru’ program or higher
Webinars – that functionality isn’t available at all around the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses onto your own database.
For example, in case you have a mailing list comprising between 9,000 and 10,000 records that you want to send an unlimited number of emails each month to, you’ll discover that hosting it using Getresponse prices $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your own database however on how many emails you send a month also. If you are delighted to set a limit on the amount of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service I can think of that comes from considerably more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your listing, it might sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less operational offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — especially Mailchimp – offer free account for users that have a few records (but these do not supply the entire assortment of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Reachmail
Getresponse represents among the more cost-effective tactics to host and speak using an email database.
It’s also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any competing product that delivers this’all around’ proposal, and it’s what proceeds to persuade us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements could be made to the data capture forms too, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
All in all though I speed Getresponse very tremendously – you get substantial bang for your buck with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain cases, substantially so) whilst supplying just as much, if not more performance as them.
The discounts you receive when paying upfront for one or two decades of service are very generous – you will be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing characters on its website and providing deliverability statistics for individual e-newsletters that you send.
It provides a very flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page founder – but bear in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You are able to test all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can’t control when and in which they are displayed on your site.
CRM functionality has to be improved substantially before it can be considered a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those provided by competing goods.
The pricing structure is a little perplexing, with users having to pay something of a premium to access the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages to to 1000.
The landing page addition doesn’t allow you to execute A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Reachmail