Description of Getresponse Rapidmail
Getresponse is primarily an email Advertising app Which Allows you to: Rapidmail
Import and host a mailing list and capture data on it
create newsletters that could be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it’s getting more of an’all-purpose’ marketing alternative.
Besides email marketing, it also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does this provide all of the key stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email service and various online tutorials / tools.
Sadly, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer both of these stations – if telephone service is a deal-breaker for you you might wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I’ve not had to use it very frequently (a fantastic thing) but when I’ve I’ve discovered it for a small mixed bag (less of a good thing). A number of the live chat service I have received has been excellent, and I haven’t had to wait too long to chat with an agent; the email support less so.
Some of the feedback I have from our readers does indicate that there do have to be improvements made in terms of the quality of service Getresponse offer. Much like a lot of these kinds of businesses, I expect it boils down to that you get on the day. Rapidmail
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot individuals who did not engage with an e-newsletter you sent and set them in a section of subscribers that you may then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your mails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user info – you could click one of your readers and see in which they signed from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales tracking) however Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided from the box look somewhat dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough using the controls provided; and of course there’s nothing to stop you simply designing your own HTML email template and minding the code for it.
Furthermore, you will find tons of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, so it’s generally pretty simple to find a good beginning point for a template and then edit it until you’re delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options are not very extensive (just 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely a few improvements that could be made in this region. Rapidmail
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you — you can put them up so that instantly after someone signs up to your mailing list, they get a welcome message in the business; a week after they could get a discount deal for a number of your products or services; three weeks later they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the illustration above, and also action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes in contact preferences
completed trades / targets
changes in user information
Recently Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This kind of performance goes way beyond what’s traditionally been on offer from autoresponders, and allows you to make a user journey which can be customised to the nth level.
To get a fast overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available to the pricier plans – the’Pro’ program and upward. Rapidmail
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads in the event, rather than simply directing people to some (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this regard that the majority of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, which can simply be displayed 1,000 times a month.
Additionally, and very importantly, you can not use the landing page A/B testing functionality on the least expensive Getresponse program (where the system indicates a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – and they’re unquestionably a useful feature – then it’s definitely worth looking at among the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an additional $15 a month, but very frustratingly, even though the add-on permits you to show an infinite number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier plans (which I suppose is exactly what Getresponse want one to do) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a reactive record of your e-newsletter – you just hit a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone preview around, so you may preview what your own email looks like when the screen is used in either portrait or landscape style. Rapidmail
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is that the necessity to export information to CSV and straight back to your email marketing tool in order to do mailouts (or the necessity to export data from your email marketing tool in your CRM to include prospects to it).
So when I saw Getresponse recently introducing a new CRM attribute into their plans I had been intrigued – this could possibly do away with all that data exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it to perform quite basic tasks: you can create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
You can add a contact to a particular stage on a sales pipeline depending on the page of your site that they finished a form on;
you could then send a automated email tailored to that pipeline stage a couple of days afterwards;
and dependent on the action they took with regard to that email (clicking on a certain link ) you could automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It is very clever stuff, and I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a record of the communication from the contact’s history. There is currently no method of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And oddly, when you click a contact within a bargain pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads are not displayed. To observe this, you need to go from the CRM section of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and then enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it could do on the automation side is remarkable. I’m hopeful that this attribute gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the idea of having your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very aggressive too compared to established webinar solutions. For instance, one of the primary webinar services, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan permits you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might even buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key rivals, especially when you believe you could link it in with a built-in CRM tool (more on this in a moment). Rapidmail
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always a very important thing to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright in their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it in their own website:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Since deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for each mailing. For our clients jointly, however, we’re pleased to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to choose the organization’s word for this, but supposing it’s accurate, it is a good rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of every message on your email analytics – this is something that I have not struck on competing products’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on something relating to deliverability nevertheless: to ensure a high deliverability speed, it’s advisable to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I have not encountered any deliverability problems utilizing the cheaper plans, competing goods do not make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in procedure, the person registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one sampling procedure is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the amount of subscribers on your list. A double opt-in procedure is best for verifying the people subscribing to your list are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. ) are calculated based on a list containing just email addresses).
The fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds pretty good — but to be honest, I think there is a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to change forms off or on on particular devices or pages of your site. In the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I connect my Getresponse into some growth-hacking instrument named Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the webpages I need ). Rapidmail
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain performance just a little bit tricky at times).
1 place I think that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of articles and move them about an e-newsletter, in practice it is fairly clunky to use and can lead to accidental deletion of material, or placement of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a helpful tool – it is only that the implementation of it might be rather better.
Also, as described above, the CRM instrument might be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is that it limits the number of subscribers it is possible to send to 1000. It would be good if this could be raised a little, as it would help potential users try out the tool in more’real-world’ situations.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, many additional types of plan to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: that starts at $1199, using exact pricing depending on prerequisites (if you are considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Rapidmail
Distinctions of Every Plan
Each of the Getresponse plans cover the significant basics — key characteristics include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of all landing pages which allow split testing and boundless views if you’re on a’Guru’ program or higher
Webinars – that performance is not available at all on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially if you’ve got a fairly high number of email addresses on your database.
For example, in case you have a mailing list containing between 9,000 and 10,000 documents which you wish to send an unlimited number of emails per month to, then you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses in your database but on the number of emails you send per month too. If you’re delighted to limit the amount of mails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The only well-known service that I could think of that comes from significantly more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your list, it may occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the like Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing providers — notably Mailchimp – provide free account for users with a few records (but these do not supply the full range of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about attributes? Rapidmail
Getresponse represents one of the more cost-effective tactics to host and speak with an email database.
It is also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that offers this’all round’ proposal, and it’s what proceeds to persuade us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements can be made to the data capture forms too, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
Overall though I speed Getresponse very tremendously – you get substantial bang for your buck with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain situations, significantly so) whilst supplying just as much, if not more performance as them.
The discounts you get when paying upfront for one or two years of service are extremely generous – you’ll be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its reporting and comprehensive split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its own site and providing deliverability data for person e-newsletters you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters really readily.
It includes a helpful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully operational version of the.
You can try out all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can’t control when and in which they are displayed on your website.
CRM performance has to be improved considerably before it can be considered a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those supplied by competing goods.
The pricing arrangement is a little perplexing, with users having to cover something of a superior to access the landing page creator tool.
The free trial limits the number of subscribers you can send messages into 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Rapidmail