Description of Getresponse Qprocess Get Response
Getresponse is primarily an email marketing program that allows you to: Qprocess Get Response
Import and host a mailing list and capture data on it
generate newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it now also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does it provide all of the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email service and various online tutorials / resources.
Regrettably, the phone support has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer you both of these stations – if telephone support is a deal-breaker for you you may want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I’ve not had to use it quite often (a fantastic thing) but when I have I have discovered it to be a bit of a mixed bag (less of a fantastic thing). A number of the live chat support I have received was excellent, and I have not needed to wait too much time to chat with an agent; the email support less so.
Some of the feedback I have from our readers does indicate that there do have to be improvements made in terms of the quality of service Getresponse offer. As with a lot of these kinds of businesses, I expect it often boils down to who you get on the day. Qprocess Get Response
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify people who did not engage with an e-newsletter that you sent and set them in a segment of readers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your mails, and time your prospective mailouts according to this information
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, you can discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user information – you could click on one of your subscribers and see where they signed from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales tracking) however Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided from the box seem a bit dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, layouts and vision easily enough using the controls supplied; and naturally there is nothing to stop you simply designing your HTML email template and minding the code for it.
Furthermore, you will find a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty simple to locate a good starting point to get a template and then edit it until you’re happy with the plan.
If you are really unhappy with the templates offered by Getresponse, there’s also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think there are definitely some improvements which could be made in this region. Qprocess Get Response
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you — you can set them up so that immediately after someone signs up to your mailing list, they get a welcome message from the business; a week later they could get a discount offer for a number of your products or services; 3 months after they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the example above, and also action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact tastes
finished trades / targets
changes in consumer data
Recently Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a certain link etc..
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create a user journey that may be customised to the nth level.
For a quick overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the pricier plans – the’Pro’ program and up. Qprocess Get Response
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads if, instead of simply directing individuals to some (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something very beneficial in this regard that most of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, which could simply be displayed 1,000 times per month.
Additionally, and very importantly, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (where the system indicates a sample of your customers different versions of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re unquestionably a helpful feature – then it’s definitely worth looking at one of the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 a month, however quite frustratingly, even though the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is what Getresponse would like one to do) .
Getresponse was before its rivals for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’mobile preview’ button for a quick snapshot of what your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so that you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Qprocess Get Response
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is the need to export data to CSV and back to your email marketing instrument in order to perform mailouts (or the need to export info from the email marketing tool into your CRM to include prospects to it).
When I watched Getresponse recently introducing a new CRM attribute in their plans I had been intrigued – this could potentially eliminate all that data exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it in order to perform quite basic tasks: you could create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how you could use this functionality is as follows:
You can add a contact to a particular stage on a revenue pipeline based on the page of your site that they finished a form on;
you can then send a automated email tailored to that pipeline period a couple of days afterwards;
and dependent on the action they took with regard to that email (clicking on a particular link etc) you can automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a record of this communication in the contact’s history. There’s now no method of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And strangely, if you click on a contact within a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads are not displayed. To observe this, you need to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so does not display their history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a deal right to a pipeline and input the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it can do on the automation side is remarkable. I am optimistic that this attribute gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of getting your email database along with your webinar tool under the exact same roof is very appealing.
The pricing is also very competitive also compared to established webinar solutions. For instance, among the primary webinar providers, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program permits you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can even purchase webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you will need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key rivals, especially when you consider that you can link it in using a built-in CRM tool (more on that in a minute ). Qprocess Get Response
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always an important point to check at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it on their own website:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers collectively, however, we’re proud to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to need to choose the organization’s term for this, but assuming it is true, it’s a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually gives you the deliverability rate of every message in your email analytics – this is something that I have not struck on rival products’ metrics. A thumbs up for this.
I do have to pull Getresponse on something relating to deliverability however: to ensure a high deliverability rate, it’s advisable to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I have not struck any deliverability difficulties utilizing the less costly plans, competing products don’t make you invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in process, the individual signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single opt-in process is that it makes it really simple for users to subscribe to a mailing list; it also generally increases conversion speed and therefore the amount of readers on your record. A double opt-in process is better for verifying that the folks subscribing to your record are using real email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. are calculated based on a list comprising just email addresses).
The fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there’s a lot of room for advancement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on specific devices or pages of your website. In the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I link my Getresponse into some growth-hacking instrument named Sumo (this enables me to change pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the pages I want). Qprocess Get Response
Overall, Getresponse is really simple to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality a little bit tricky at times).
1 area I feel that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of articles and transfer them around an e-newsletter, in practice it is quite clunky to use and can cause accidental deletion of material, or placement of it in the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a useful instrument – it’s only that the implementation of it might be somewhat better.
Also, as described above, the CRM tool might be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is that it limits the number of subscribers it is possible to send to to 1000. It would be useful if this could be increased a little, as it might help prospective users try the tool out in more’real world’ scenarios.
There are three main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional kinds of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists exceed 100,000 email addresses: this starts at $1199, using accurate pricing depending on requirements (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Qprocess Get Response
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key features include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
landing pages – you can simply avail of landing pages that allow split testing and unlimited views if you’re on a’Guru’ program or greater
Webinars – this functionality is not available whatsoever on the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly in case you have a reasonably high number of email addresses on your own database.
By way of instance, in case you’ve got a mailing list containing between 9,000 and 10,000 documents which you wish to send an unlimited number of mails each month to, then you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses on your database but on how many emails you send a month too. If you’re delighted to limit the amount of emails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service I could think of that comes in considerably cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your list, it may sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less operational offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — especially Mailchimp – offer completely free accounts for users with a few documents (but these don’t offer the entire range of features that you get on a paid program ).
As mentioned before, if you are ready to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Qprocess Get Response
Getresponse represents among the more cost-effective tactics to host and communicate using an email .
It’s also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any competing product that delivers this’all round’ proposal, and it’s what proceeds to persuade us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made to the data capture forms too, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the support offering.
All in all though I speed Getresponse very tremendously – you get considerable bang for your dollar with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, significantly so) whilst supplying just as much, or even more performance as them.
The discounts you receive when paying upfront for a couple of years of service are extremely generous – you will be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its reporting and thorough split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its site and supplying deliverability data for person e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It includes a useful landing page founder – but bear in mind you have to be on a more expensive plan to get the fully operational version of the.
You are able to test out all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM functionality needs to be improved substantially before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing products.
The pricing structure is a bit confusing, with users having to pay something of a premium to access the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages into 1000.
The landing page addition doesn’t allow you to execute A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Qprocess Get Response