Main Features Pure Leverage Autoresponder
Aweber provides you with all the Following key attributes:
the ability to import / host an email database
a wide assortment of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email performance
telephone, email and live chat service
integrations with third party apps Pure Leverage Autoresponder
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat support is all available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer live or email chat service.
Furthermore, there’s no magic to Go through to contact support – related phone number and email details can be viewed very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a newcomer to email Marketing, then this type of simple access to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber provide one of the largest collections of e-newsletters templates accessible: there are over 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them seem slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that using just a bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the choice of communicating your own also. Pure Leverage Autoresponder
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you specify. In Aweber, this is known as’Blog broadcasts’, though technically you can take advantage of this feature with any material which has an RSS feed.
This operation is Particularly useful for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the site – this is a large time-saver.
It is worth noting that You can not use the standard Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates which are made specifically for this function.
On the other hand, there are quite Some of these to choose from – more than most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something which works ok, but I believe there is definitely some massive room for improvement here.
One thing that you can not use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your emails are likely to seem more consistently and exhibit more reliably across email clients – but only using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it’d be great to see a few of the templates freshened up a bit, and the addition of some appealing web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you are Given the choice to add your subscribers to a particular pair of autoresponders, and label them. Not all competing goods permit the addition of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you will Need to answer a few questions regarding how you collected the information you’re importing. If your listing is on the bigger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on consumer activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature that to a level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user actions — specifically opens and clickthroughs — along with the program of tags to determine what should be sent to whom and when (see previously ).
However, I Think this operation needs to go a bit further actually – tools like Getresponse and Mailchimp supply considerably more flexibility when it comes to which kinds of user behavior can trigger mailouts.
By way of instance, in Getresponse, you may use triggers such as buy, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Pure Leverage Autoresponder
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it is merely’alright’.
On the other hand It’s very easy To install follow up mails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a little more complex than with key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or combine automation rules with tagging to make autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in really advanced ways, you’re likely going to need to appear at other goods, particularly Getresponse, which supplies’advertising automation’ functionality that pops up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this time of tablets and smartphones, this can be a good feature.
1 minor Gripe I have yet seeing the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The lack of this functionality is not a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a great deal of campaigns each month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the operation of each, and sending the’best’ variant to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a couple of distinct variations of your email (using either different content or subject headers), send them to a sample of your information, along with your e-marketing solution will roll the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you could make and examine four variations of an email (making Awber’s split testing operation better than many leading rivals; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales staff that it’s coming back over the upcoming few months, but if you think you’re going to want this functionality desperately you might be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, such as
that the growth of lists over the years
an overview of sign up methods
where people are opening your email (i.e., geographical place )
the background of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber level
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Seem to be able to get more of an summary of information in 1 place, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp present all the reporting information onto a single dashboard (which you can then use to drill down to specifics). Pure Leverage Autoresponder
A Great feature of Aweber is that the Flexibility it provides you about how you need to handle the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this regard – not all of competing options provide their clients with this selection.
Aweber Provides a decent range of integrations with different options. You will find over 400 integrations available which allow you to join Aweber to different types of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
Some of them involve committed widgets; others demand including a snippet of code into a website; others demand a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other applications quite as easily as Mailchimp (which appears to be the default’standard’ email advertising choice for a lot of programs ), but you also shouldn’t have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Data in Aweber is Pretty simple. You may produce sections not only depending on the contents of any field in your database, but also on user activity too – emails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and easy to use.
It’s a bit tricky however To work out how to reach the screen where you create the segments – you essentially have to go to some’handle subscribers’ section, search for some subscribers and then save the search as a segment.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple sections at the same time, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you are a dealership having a mailing list comprising a field called’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in 1 go.
In an Perfect world you would only be Able to choose the relevant segments and deliver the message to all those 3 classes. With Aweber though – that is not possible. You would have to either send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude particular segments from the air; so finally it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I’d say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its own Kind accessible, but it’s reasonably priced, simple to use and comprises many of the main features you’d expect from an email marketing solution.
The main Facets of the Item That will nudge me Aweber’s leadership are its own ease-of-use and thorough support. The latter may be particularly important for some potential customers, especially those starting out in e-marketing with no truckload of technical skills (you likely won’t have stuck, but if you do, you can talk to an actual person being on a real telephone line about your problem).
In Addition, It’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made your mind up on whether this is actually the e-marketing alternative for you, here is a brief breakdown of the key pros and cons of using it: Pure Leverage Autoresponder
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options out there that offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – whilst not the most expensive product of its kind out there, it is cheaper than many similar solutions.
It lets you select whether to subscribe people to your list on a single or double click basis.
It has good export functionality, together with the choice to import a broad range of file types and add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a good range of third party applications and programs.
It includes a very large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting information is relatively simple and you can use both area contents and user activity (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber for a quote.
A 14% discount is available If you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Construction that prospective users might like is that all features are available on all programs – unlike some competing products you don’t have to be on more costly plans to unlock specific performance.
That said, The functionality on Aweber – as we will see below – is not always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the aforementioned Comparisons do not really apply to very little lists nonetheless – if you’ve got a little email database, several of these competing products are greater value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses outlined previously, but they restrict the number of e-newsletters that you can send them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these plans are similar in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing Isn’t the Only factor you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you naturally would be to avail of its free trial. Pure Leverage Autoresponder