Description of Getresponse Professional Email Marketing
Getresponse is primarily an email marketing program Which Allows you to: Professional Email Marketing
Import and host a mailing list and also catch data onto it
create newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it is becoming more of an’all-in-one’ marketing alternative.
Besides email advertising, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does it provide all of the crucial stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down into the crucial features to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email service and various online tutorials / resources.
Sadly, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you these two channels – if telephone support is a deal-breaker for you you might want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I’ve not had to use it very often (a good thing) but when I’ve I have found it for a bit of a mixed bag (less of a good thing). A number of those live chat service I have received was excellent, and I have not needed to wait too long to chat with a broker; the email support .
Some of the comments I’ve got from our readers will indicate that there do have to be improvements made in terms of the caliber of service Getresponse offer. Much like a number of these types of businesses, I expect it boils down to that you get daily. Professional Email Marketing
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of track – open rate, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify individuals who did not engage with an e-newsletter you shipped and set them in a section of subscribers that you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it on your mails, and period your future mailouts based on this information
’email ROI’: by adding some tracking code to your post-sales webpage on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user information – you can click on one of your subscribers and see where they signed from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided from the box seem somewhat dated; they are not as attractive as the ones offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, designs and imagery easily enough with all the controls provided; and of course there’s nothing to stop you designing your own HTML email template and minding the code for it.
Furthermore, you will find tons of templates to choose from — around 500 — and they are presented in easy-to-understand categories, so it’s generally pretty simple to find a good starting point to get a template and edit it before you are happy with the design.
If you are really not pleased with the templates provided by Getresponse, there is also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options aren’t very extensive (just 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements which could be made in this area. Professional Email Marketing
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you — you can put them up so that immediately after someone signs up to your mailing list, they receive a welcome message from your business; a week later they could get a discount offer for a number of your goods or services; three months later they could obtain an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the illustration above, and also action-based messages may be triggered by user actions or advice, for example:
subscriptions to particular lists
changes connected tastes
finished transactions / goals
changes in consumer information
Lately Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link etc..
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual travel which may be customised to the nth degree.
For a quick overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the more expensive plans – the’Pro’ program and up. Professional Email Marketing
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse provides something quite beneficial in this respect that the majority of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create one landing page, that can only be displayed 1,000 times per month.
Additionally, and very importantly, you can not use the landing page A/B testing performance on the cheapest Getresponse program (whereby the system indicates a sample of your customers different versions of your landing page, computes conversion rates, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they’re unquestionably a useful attribute – then it’s definitely worth considering one of the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an additional $15 a month, however very frustratingly, even though the add-on allows you to display an infinite number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was before its competitors for quite some time using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’mobile preview’ button for a quick snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone trailer around, so you can preview what your email looks like when the display is employed in either portrait or landscape style. Professional Email Marketing
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is the need to export information to CSV and straight back to your email marketing instrument as a way to perform mailouts (or the necessity to export data from your email marketing tool in your CRM to add prospects to it).
When I watched Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – that could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this operation is as follows:
You can add a contact to a specific point on a revenue pipeline depending on the page of your website that they completed a form on;
you could then send them a automated email tailored to this pipeline period a couple of days afterwards;
and based on the action they took in regards to that email (clicking on a particular link etc) you could automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front — there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a list of this communication in the contact’s history. There’s now no method of doing so with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And strangely, when you click on a contact in a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you have sent to your leads aren’t displayed. To observe this, you need to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and enter the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the stuff it can perform on the automation aspect is impressive. I am optimistic that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under the same roof is extremely attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ program permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can even purchase webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key competitors, particularly once you consider that you can connect it in using a built-in CRM tool (more about that in a moment). Professional Email Marketing
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always a very important thing to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it in their site:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Because deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, however, we are proud to say our general deliverability rate now stands at 99%.
Obviously you’re going to need to take the company’s word for this, but supposing it’s accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really gives you the deliverability rate of each message in your email analytics – this is something that I have not struck on competing goods’ metrics. A thumbs up for this.
I do need to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability speed, it’s advisable to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I have not encountered any deliverability difficulties utilizing the cheaper plans, competing products do not force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you use use a single opt-in process, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and so the number of subscribers on your record. A double opt-in procedure is better for verifying that the folks subscribing to your record are using real email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. ) are calculated based on a list comprising only email addresses).
Now, the good news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds quite good — but to tell the truth, I think there’s a lot of room for advancement with regard to Getresponse form templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on particular devices or pages of your site. At the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I connect my Getresponse into a growth-hacking instrument named Sumo (this enables me to change pop-ups off for mobile users, in addition to display forms exactly as I’d like to and on the webpages I need ). Professional Email Marketing
On the whole, Getresponse is really simple to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain functionality just a bit tricky at times).
One area I feel that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of content and move them about an e-newsletter, in practice it is fairly clunky to use and can lead to accidental deletion of content, or positioning of it at the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does result in a helpful tool – it’s just that the execution of it might be somewhat better.
Additionally, as explained above, the CRM instrument might be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial that Getresponse supplies is completely functional and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it restricts the amount of subscribers you can send to to 1000. It would be good if this could be increased a little, as it might help potential users try the tool out in more’real world’ situations.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, many additional types of strategy to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: this begins at $1199, using exact pricing depending on requirements (if you are considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than many competing platforms. Professional Email Marketing
Distinctions of Each Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can simply avail of landing pages which allow split testing and boundless views if you’re on a’Guru’ program or higher
Webinars – that functionality isn’t available at all on the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially in case you have a reasonably large number of email addresses onto your own database.
For instance, if you have a mailing list comprising between 9,000 and 10,000 documents which you want to send an unlimited number of emails each month to, then you’ll find that hosting it with Getresponse prices $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your own database but on the number of emails you send per month also. If you are delighted to limit the amount of mails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service I could think of that comes in considerably cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing providers — especially Mailchimp – provide completely free account for users with a small number of documents (but these do not offer the entire assortment of features that you get on a paid plan).
As stated earlier, if you are ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about features? Professional Email Marketing
Getresponse represents one of the more cost-effective tactics to host and communicate with an email database.
It is also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any rival product that delivers this’all round’ proposition, and it is what continues to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, especially where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made into the data capture forms also, particularly for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the support offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your dollar with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, substantially so) whilst offering as much, if not more performance as them.
The discounts you get when paying for a couple of years of support are very generous – you’ll be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing figures on its own site and supplying deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters very easily.
It comes with a useful landing page creator – but keep in mind you need to be on a more expensive strategy to get the fully functional version of the.
You can test out all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they’re displayed on your site.
CRM functionality needs to be improved substantially before it can be thought of as a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a little confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages to to 1000.
The landing page addition does not allow you to perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Professional Email Marketing