Description of Getresponse Private Label Email Marketing Software
Getresponse is primarily an email Advertising program Which Allows you to: Private Label Email Marketing Software
Import and host a mailing list and also catch data onto it
generate newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing alternative.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does this provide all of the key stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the key features to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email service and assorted online tutorials / tools.
Sadly, the telephone support has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer you both of these stations – if telephone support is a deal-breaker for you then you might wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I’ve not had to use it quite frequently (a good thing) but when I have I have found it for a small mixed bag (less of a good thing). Some of those live chat service I’ve received was excellent, and I have not needed to wait too much time to chat with an agent; the email service less so.
Some of the feedback I have from our readers will indicate that there do need to be improvements made concerning the quality of support Getresponse offer. Much like a lot of these kinds of companies, I anticipate it often boils down to that you get daily. Private Label Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify individuals who did not participate with an e-newsletter that you shipped and set them in a section of subscribers that you can then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your mails, and time your future mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales page on your site, you can find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user information – you could click on one of your subscribers and see in which they signed from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales tracking) but Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided from the box look somewhat dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough using the controls provided; and naturally there’s nothing to prevent you simply designing your HTML email template and minding the code for it.
Additionally, you will find tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, therefore it is generally pretty simple to find a good beginning point for a template and then edit it before you’re delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there’s also the option of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options aren’t so extensive (only 11 templates are provided – well short of the 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements which could be created in this region. Private Label Email Marketing Software
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you — you can set them up so that instantly after somebody signals up to your mailing list, they get a welcome message in your company; a week after they can receive a discount offer for a number of your products or services; 3 weeks after they could receive an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the example above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes connected preferences
finished trades / targets
changes in consumer information
Lately Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a specific link etc..
This kind of functionality goes way beyond what has traditionally been available from autoresponders, and lets you create a user journey that can be customised to the nth level.
For a quick overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available to the pricier plans – the’Guru’ program and upward. Private Label Email Marketing Software
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads if, rather than simply directing individuals to a (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse provides something quite beneficial in this regard that the majority of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, that can only be displayed 1,000 times a month.
Additionally, and above all, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse program (whereby the machine shows a sample of your customers different variations of your landing page, computes conversion speeds, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they are certainly a helpful feature – then it is definitely worth considering one of the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an additional $15 per month, however very frustratingly, even though the add-on permits you to display an infinite amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive plans (which I suppose is what Getresponse would like one to do!) .
Getresponse was before its rivals for quite some time with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit on a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone preview around, so you can preview what your own email looks like when the display is used in either portrait or landscape style. Private Label Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is the necessity to export data to CSV and back to your email marketing instrument in order to do mailouts (or the necessity to export data from your email marketing tool in your CRM to add leads to it).
When I watched Getresponse lately introducing a brand new CRM attribute into their plans I had been intrigued – this could potentially eliminate all that data exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this operation would be as follows:
You can add a contact to a particular point on a revenue pipeline depending on the page of your website that they finished a form ;
you could then send them a automated email tailored to this pipeline period a couple of days later;
and based on the actions they took in regards to this email (clicking on a particular link ) you can automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a record of the communication in the contact’s history. There’s currently no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, if you click a contact in a deal pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you’ve sent to your leads are not displayed. To observe this, you have to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing this does not display their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a deal directly to a pipeline and then enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the things it can perform on the automation side is remarkable. I am optimistic that this feature becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the idea of getting your email database and your webinar tool under the same roof is extremely appealing.
The pricing is also very competitive also by comparison to based webinar solutions. For example, one of the primary webinar services, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program allows you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might even buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key competitors, particularly once you consider that you can connect it in using a built in CRM tool (more about this in a moment). Private Label Email Marketing Software
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always an important point to look at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it on their own site:
At GetResponse we are frequently asked about the quality of our deliverability speed. Since deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients collectively, however, we’re proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to choose the company’s word for this, but assuming it’s true, it’s a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of every message in your email analytics – that is something I haven’t encountered on competing goods’ metrics. A thumbs up for this.
I do need to pull Getresponse up on one thing relating to deliverability nevertheless: to guarantee a high deliverability speed, it’s advisable to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I’ve not encountered any deliverability problems using the less costly plans, competing products don’t make you invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you utilize one opt-in procedure, the person registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single opt-in process is that it makes it very easy for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the number of readers on your list. A double opt-in process is better for verifying the folks subscribing to your list are using actual email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. are calculated according to a list containing only email addresses).
The good news is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there is a great deal of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to change forms on or off on particular devices or pages of your site. In the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I connect my Getresponse into some growth-hacking tool called Sumo (this enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d like to and onto the webpages I want). Private Label Email Marketing Software
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain performance a bit tricky at times).
1 area I feel that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of articles and transfer them about an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of content, or placement of it in the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does result in a helpful tool – it’s just that the implementation of it might be somewhat better.
Additionally, as described above, the CRM tool could be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse provides is fully functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers you can send to to 1000. It would be good if that could be raised a little, as it would help prospective users try out the tool in more’real-world’ scenarios.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional kinds of plan to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this begins at $1199, with exact pricing depending on prerequisites (if you are considering the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. Private Label Email Marketing Software
Distinctions of Each Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
landing pages – you can only avail of all landing pages that enable split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – that functionality isn’t accessible at all on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a fairly high number of email addresses onto your own database.
For example, in case you’ve got a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of emails per month to, you’ll discover that hosting it with Getresponse prices $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your own database but on the number of emails you send per month also. If you are happy to set a limit on the amount of mails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your listing, it might occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less operational offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — especially Mailchimp – offer free account for users with a small number of documents (but these don’t offer the entire range of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about attributes? Private Label Email Marketing Software
Getresponse represents among the more cost-effective ways to host and communicate with an email .
It’s also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any competing product that offers this’all around’ proposition, and it’s what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made into the data capture forms too, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the support offering.
Overall though I rate Getresponse very highly – you get considerable bang for your dollar with this product.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain cases, substantially so) whilst supplying just as much, if not more performance as them.
The discounts you receive when paying upfront for one or two years of service are extremely generous – you’ll be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its own reporting and comprehensive split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its website and providing deliverability data for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page founder – but keep in mind that you need to be on a more expensive strategy to get the fully operational version of the.
You are able to try all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can’t control when and where they’re displayed on your website.
CRM functionality needs to be improved considerably before it could be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those supplied by competing goods.
The pricing arrangement is a little confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of readers you can send messages to to 1000.
The landing page addition does not allow you to perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Private Label Email Marketing Software