Intro Predictive Analytics Email Marketing
When I asked you to name an email Marketing tool, what could you say? Predictive Analytics Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email marketing continues to be Dominated by the same big players for the previous ten years. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to find out whether it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Predictive Analytics Email Marketing
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your company name, website, Industry, address, business size, record size and also the kind of content you plan to send.
Then, you need to confirm your Website (or domain name).
This is still part of the approval process, and MailerLite will Simply inquire which email is associated to that domain in order that they could email you a verification link.
Once you’ve completed these Steps, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Website, and determine whether you’re a good fit for their services.
(In other words, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and perform with the attributes, but you won’t have the ability to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these steps aren’t perfect for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We’ll get to automations shortly, don’t worry.)
But if it is a new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the choice of changing the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few added choices, most of these will follow The exact same step-by-step process of a normal campaign.
So let’s walk you through it.
As Soon as You click on to create your effort, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of the pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is a little on the low side, but the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll select the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add different Types of content to your email, such as videos, merchandise columns, and societal links.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you can choose your groups or sections.
The tab also allows one To develop segment-like rules , in the event your targeting isn’t quite right.
Finally, right before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Predictive Analytics Email Marketing
Handling Your Subscribers
Possessing granular control over your subscribers is arguably among The most essential facets of any email marketing program now.
Because highly personalized efforts Are Essential if You’re searching to increase opens, clicks, and, most importantly, your conversions.
And while most providers allow you to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they meet the Specified principles, and will be automatically inserted or eliminated so.
Here is what establishing a rule looks like:
Notice how you can even blend Rules, in addition to another rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are upgraded manually or through an Automation rule — which we will get to in a minute — and they have no value aside from what you actually call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are typically used, but MailerLite offers a hand in case you’re uncertain:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors collectively based on a common denominator.
A tad confusing, I will admit… but I feel it is a fair trade-off For the added flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as title, business, and nation.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field data in separate columns… or can easily add these fields to a forms which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added to a form:
I will not go too much into the form Stuff here since I have a whole section on this below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, as Soon as You’ve gathered your custom field data from new Subscribers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important to understand this is a feature you can use.
Overall, it’s fair to state MailerLite has their contributor Direction and personalization features on point. Predictive Analytics Email Marketing
If you’re not impressed with what you have seen so far, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it will offer a fantastic foundation to work from if, for example most people, you don’t have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the identical task; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and it is better than a few dedicated solutions *Infection * WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to display it on particular pages.
Despite starting off super fundamental, the form designer lets you To personalize everything in the kind style, subjects, background, name, enter fields and, of course, the button.
Form text may also be edited directly, which Provides you a Opportunity To envision your own copy in real time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding extra fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That will replace the embedded kind also prevents users .
Last but certainly not least, you Can assess the way your form screens on cellular by shifting the toggle to responsive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but as I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this installation process is identical, you will find Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic base to work from and the editor is just as easy to use for this form kind.
Clicking on the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Considering paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup forms.
And, as before, you can play with the styling options to get it Matched with your branding.
Finally, you can choose the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you specific coverage for this effort.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, it is possible to click into individual areas of this report to get a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also displays a click map, so You can see your subscribers interacted to another.
Reports for automations are also Accessible under the’Automations’ tab, though I found these to be less enlightening than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and most will get the available statistics more than sufficient to fulfill their demands.
What’s email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you’ve used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can’t be said for every email advertising program.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, including a Delay, a conditional split, or an action, such as moving a subscriber or updating their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into various groups that trigger new automation workflows. It is just much less efficient…. yet.
Another question of efficiency here is when creating new mails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, however, once you’ve created your email, clicking on the ‘Done editing’ button will guide you straight back into the automations workflow instead of the usual sending options.
Ultimately, your email address will probably be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation cube, so you can find an concept about what it contains at a glance.
While this process may seem like A grind on newspaper, it’s really much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you will probably find that this downgrade in functionality.
It’s fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is 1 Kind of automation You won’t find in MailerLite, and that I think it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with all the webpages on your site.
This kind of behavioral targeting just isn’t available in MailerLite at this time, so if it’s something you use or plan to use, you might want to skip this one. Predictive Analytics Email Marketing
The Price of MailerLite is no doubt one of the tools biggest Selling points, and let us face it, most of us love a fantastic deal.
For starters, they offer an infinite free plan that includes All features (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding on your mails using this program, it’s still an wonderful option for anyone starting out.
And what about the top programs?
It turns out, at approximately half of the Cost of the rivalry generally, MailerLite is undoubtedly among the cheapest options on the market. Additionally, if you’re ready to pay yearly, you can also get an even better discount.
In Reality, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is one of those email advertising tools to interrupt The (very crowded) sector in the last couple of years, and that’s no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you From the remarks. Predictive Analytics Email Marketing