Primary Features Pre Written Autoresponder Email Marketing Messages
Aweber provides you with the Following key attributes:
the ability to import / server the email database
a vast assortment of templates
a few marketing automation functionality
responsive email designs
RSS / website to-email performance
phone, email and live chat support
integrations with third party apps Pre Written Autoresponder Email Marketing Messages
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email support and Live chat service is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat support.
Furthermore, there’s no hoops to Go through to contact support – related phone number and email details may be viewed very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a newcomer to email Advertising, then this type of easy accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber supply one of the largest collections of e-newsletters templates available: you will find more than 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them seem slightly dated. I would consider them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that using just a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There is, of course, always the option of communicating your own too. Pre Written Autoresponder Email Marketing Messages
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you define. In Aweber, this is called’Blog broadcasts’, although technically you can use this feature with any content which has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your website – this is a big time-saver.
It’s worth noting however that You can not use the normal Aweber template designs for RSS-to-email functions – you have to pick from a set of templates that are specifically designed for this purpose.
On the other hand, you will find quite Some of these to pick from – over most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works fine, but I believe there is definitely some large space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your mails are very likely to seem more consistently and exhibit more faithfully across email clients – but only using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be nice to see a few of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your data, you’re Given the choice to add your subscribers to a particular set of autoresponders, and label them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you will Need to answer a few questions regarding how you collected the information you are importing. If your list is on the larger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where mails are sent based on user actions: email opens, connect clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to some degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — specifically opens and clickthroughs — along with the application of tags to ascertain what should be routed to whom and when (see previously ).
But I Think this functionality should go somewhat further actually – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behaviour can trigger mailouts.
For example, in Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Pre Written Autoresponder Email Marketing Messages
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’okay’.
On the other hand It’s very Straightforward To install follow up emails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and purchases is a bit more complex than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘goals’ or combine automation rules with tagging to make autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’re likely going to need to look at other products, particularly Getresponse, which supplies’marketing automation’ functionality that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of smartphones and tablets, this definitely is a fantastic feature.
One minor Gripe I have yet seeing the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The absence of this operation is not a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a lot of campaigns every month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the operation of every , and sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a few distinct versions of your email (using either differing content or subject headers), send them into a sample of your data, and your e-marketing option will roll out the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you could create and test four variations of an email (making Awber’s split testing functionality better than most major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales staff that it is coming back during the next few months, but if you believe you’re likely to need this operation desperately you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. Along with being able to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of other Helpful analytics / information, such as
the Increase of lists over time
an Summary of sign up approaches
where people are opening your own email (i.e., geographical place )
the history of an individual’s activity – you can see past opens and clicks etc. at a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both offer better reporting ports.
With the latter two goods you Seem to be able to get more of an overview of information in one spot, especially when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current all the reporting data onto one dashboard (which you can then use to drill down to particulars ). Pre Written Autoresponder Email Marketing Messages
A nice feature of Aweber is that the Flexibility it gives you about how you need to deal with the opt-in process.
You Can Opt to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after completing a form; dual opt-in is if they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is good to see Aweber being flexible in this respect – not all competing options provide their clients with this choice.
Aweber Offers a decent range of integrations with different options. There are more than 400 integrations available which enable you to join Aweber to different types of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of them involve committed widgets; others involve adding a snippet of code into a site; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other software quite as easily as Mailchimp (which seems to be the default option’standard’ email advertising choice for a great deal of programs ), but you also shouldn’t have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Data in Aweber is Pretty straightforward. You may produce segments not only based on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and easy to use.
It’s a little bit tricky however To figure out how to get to the screen where you make the segments – you essentially have to visit some’handle subscribers’ section, search for a number of subscribers and save the search for a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at the same time, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you are a car dealer having a mailing list containing a field called’car model.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in one go.
In an ideal world you would only be Able to select the applicable segments and deliver the message to all those 3 classes. With Aweber however – this is not possible. You’d have to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the air; so finally it is a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater manner.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not the best product of its Kind available, but it’s reasonably priced, simple to use and comprises many of the main features you’d expect from an email marketing solution.
The main aspects of the Item That would nudge me Aweber’s direction are its own ease-of-use and thorough support. The latter may be particularly critical for some potential customers, particularly those starting out in e-marketing without a truckload of specialized skills (you probably won’t get stuck, but if you do, you are able to speak with a real human being on a real telephone line about your issue ).
In Addition, It’s not overly Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made your mind up on if this is the e-marketing solution for you, here’s a simple breakdown of the important pros and cons of utilizing it: Pre Written Autoresponder Email Marketing Messages
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market which offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – although not the cheapest product of its type out there, it is cheaper than many similar solutions.
It lets you select whether to subscribe people to your listing on a single or double opt-in basis.
It’s good import performance, together with the choice to import a wide assortment of file types and add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic assortment of third party tools and apps.
It includes an extremely large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you can use both area contents and consumer activity (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will have to call Aweber to get a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users may like is that all attributes are available on all plans – unlike some competing goods you do not need to be on more costly plans to unlock certain performance.
Nevertheless, The performance on Aweber – as we will see below – isn’t always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It’s worth noting that the above Comparisons don’t really apply to very small lists nonetheless – if you’ve got a little email database, a number of the competing products are better value.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses outlined above, but they restrict the amount of e-newsletters which it is possible to send to them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor plans that allow unlimited broadcasts as these programs are comparable in terms of send volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But normally I’d say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you need to base your choice on. . .the more important thing to work out is what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is to you naturally is to avail of its free trial. Pre Written Autoresponder Email Marketing Messages