Description of Getresponse Popular Email Marketing Software
Getresponse is primarily an email Advertising app Which Allows you to: Popular Email Marketing Software
Import and host a mailing list and also capture data onto it
create newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing solution.
Besides email advertising, it also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does this provide all the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down into the key features to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer these two channels – if phone support is a deal-breaker for you then you might wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I’ve not had to use it very often (a good thing) but once I’ve I’ve discovered it to be a bit of a mixed bag (less of a fantastic thing). Some of those live chat service I have received was outstanding, and I have not needed to wait too much time to talk to a broker; the email service less so.
Some of the feedback I have from our readers does indicate that there do have to be improvements made concerning the quality of support Getresponse offer. As with a lot of these types of businesses, I expect it boils down to that you get on the day. Popular Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of course – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter that you shipped and set them in a section of readers that you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it in your mails, and period your prospective mailouts based on this information
’email ROI’: by adding some tracking code to your post-sales page on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user information – you could click on one of your subscribers and see where they signed up from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied from the box seem somewhat dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, designs and vision easily enough with all the controls provided; and of course there is nothing to prevent you simply designing your own HTML email template and minding the code for it.
Additionally, you will find a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, therefore it’s generally pretty simple to locate a good beginning point for a template and then edit it until you are delighted with the plan.
If you’re really unhappy with the templates offered by Getresponse, there is also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options are not very extensive (just 11 templates are provided – well short of the 700+ available for regular newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be created in this region. Popular Email Marketing Software
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can put them up so that immediately after somebody signals up to a mailing list, they get a welcome message from your business; a week later they could get a discount offer for some of your products or services; three months after they could obtain an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the example above, and also action-based messages may be triggered by user actions or advice, for example:
subscriptions to certain lists
changes in contact preferences
finished transactions / goals
changes in consumer information
Lately Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link .
This kind of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create a user journey which can be customised to the nth degree.
To get a quick overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available to the pricier programs – the’Guru’ plan and up. Popular Email Marketing Software
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads if, instead of simply directing individuals to some (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse provides something very useful in this respect that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, that could simply be displayed 1,000 times per month.
Additionally, and above all, you can not use the landing page A/B testing performance on the cheapest Getresponse program (whereby the system indicates a sample of your users different variations of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they’re certainly a useful attribute – then it’s definitely worth considering among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an extra $15 a month, but very frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the more expensive programs (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was before its competitors for quite some time with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a responsive preview of your e-newsletter – you just hit on a’cellphone preview’ button to get a quick snapshot of your email looks like on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone preview around, so that you can preview what your email looks like when the display is employed in either portrait or landscape mode. Popular Email Marketing Software
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the need to export information to CSV and back into your email marketing instrument as a way to perform mailouts (or the need to export data from your email marketing tool into your CRM to include prospects to it).
When I watched Getresponse recently introducing a brand new CRM attribute into their plans I had been intrigued – this could potentially eliminate all that info exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it to perform quite basic jobs: you can create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your website they finished a form ;
you could then send a automated email tailored to that pipeline stage a few days afterwards;
and based on the action they took in regards to this email (clicking on a particular link ) you could automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front — there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a record of this communication from the contact’s history. There is currently no way of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And oddly, if you click on a contact within a deal pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your prospects aren’t displayed. To see this, you have to go from the CRM part of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a deal right to a pipeline and then input the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the stuff it could perform on the automation aspect is remarkable. I’m optimistic that this attribute gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the idea of having your email database along with your webinar tool under precisely the same roof is very attractive.
The pricing is also very competitive too compared to based webinar solutions. By way of instance, one of the primary webinar providers, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ program permits you to host a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can also buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, particularly once you believe that you can connect it in using a built-in CRM tool (more on that in a moment). Popular Email Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always a very important point to check at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it in their site:
At GetResponse we are often asked about the quality of the deliverability rate. Since deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for every mailing. For our clients collectively, nevertheless, we are pleased to say our general deliverability rate currently stands at 99%.
Clearly you are going to need to choose the organization’s term for this, but supposing it’s accurate, it’s a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually provides you the deliverability rate of every message on your email analytics – that is something that I have not struck on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability rate, it’s a good idea to use a system named DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I have not encountered any deliverability difficulties utilizing the less costly plans, competing goods do not force you to invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in process, the individual registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one opt-in process is that it makes it very simple for users to subscribe to a mailing list; additionally, it generally increases conversion rate and so the amount of readers on your record. A dual opt-in process is better for verifying that the folks subscribing to your record are using actual email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. ) are calculated according to a list comprising only email addresses).
Now, the good news here is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there is a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to change forms off or on on particular devices or individual pages of your site. In the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I link my Getresponse into some growth-hacking instrument called Sumo (this enables me to change pop-ups off for mobile users, as well as display forms exactly as I’d love to and on the webpages I need ). Popular Email Marketing Software
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain performance a little bit tricky at times).
One area I feel that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of articles and move them about an e-newsletter, in practice it’s fairly user friendly to use and may lead to accidental deletion of content, or positioning of it in the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does make for a helpful tool – it’s only that the execution of it could be somewhat better.
Additionally, as explained above, the CRM instrument might be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product I do not use” scenario.
The only down side to this free trial is that it restricts the number of subscribers it is possible to send to 1000. It would be useful if this could be increased a bit, as it would help potential users try out the tool in more’real-world’ scenarios.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional kinds of plan to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing based on requirements (if you are interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than most competing platforms. Popular Email Marketing Software
Distinctions of Every Plan
Each of the Getresponse plans cover the important basics — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
landing pages – you can simply avail of all landing pages which allow split testing and boundless views if you’re on a’Pro’ plan or greater
Webinars – that functionality isn’t available whatsoever on the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you have a reasonably high number of email addresses onto your own database.
By way of instance, in case you’ve got a mailing list containing between 9,000 and 10,000 documents that you wish to send an unlimited number of mails per month to, then you’ll discover that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your database but on how many emails you send per month too. If you are delighted to set a limit on the amount of emails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The sole well-known service that I could think of that comes from considerably more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your list, it might sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi provides a slightly more affordable, if less operational offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing providers — especially Mailchimp – offer completely free account for users that have a few records (but these don’t offer the entire assortment of features that you get on a paid plan).
As stated earlier, if you’re ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about features? Popular Email Marketing Software
Getresponse represents among the more cost-effective ways to host and communicate with an email database.
It is also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any competing product that offers this’all around’ proposal, and it is what proceeds to persuade us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements can be made into the data capture types also, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the support offering.
Overall though I rate Getresponse very highly – you get substantial bang for your buck with this item.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain cases, substantially so) whilst offering just as much, or even more functionality as them.
The reductions you get when paying upfront for a couple of years of service are very generous – you will be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its own reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its own site and supplying deliverability data for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters very easily.
It comes with a useful landing page creator – but keep in mind you need to be on a more expensive plan to get the fully operational version of this.
You are able to try out all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can not control when and in which they are displayed on your site.
CRM functionality has to be improved considerably before it could be considered a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those supplied by competing products.
The pricing arrangement is a little perplexing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page addition does not allow you to execute A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Popular Email Marketing Software