When I asked you to name an email Marketing instrument, what would you say? Pommo
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email marketing has been Dominated by the same big players for the previous decade. Which means they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to find out if it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Pommo
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Industry, address, company size, record size and even the type of content you intend to send.
Then, you need to confirm your Website (or domain ).
This is still part of this approval process, and MailerLite will Simply ask which email is associated to this domain so they can email you a verification link.
Once you’ve completed these Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and ascertain whether you’re a good match for their services.
(Quite simply, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and play with the features, but you will not be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t ideal for getting started, it Does help prevent unscrupulous users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle The majority of your email marketing.
(We will get to automations soon, don’t worry.)
But if it’s a new blog article, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the choice of changing the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Apart from a few additional choices, the Majority of these will follow Exactly the exact same step-by-step process of a normal effort.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of their pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will select the first template from the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Types of content to your email, such as videos, product columns, and social links.
After making your adjustments, just click’Done Editing’ and you’ll Be carried to the recipients’ options where you can choose your groups or sections.
The advanced tab also allows you To develop segment-like rules , in case your targeting isn’t quite perfect.
Finally, before sending, then you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Pommo
Handling Your Subscribers
Possessing granular control over your subscribers is arguably one of The most essential facets of any email advertising program today.
Because highly personalized campaigns are necessary if You are searching to increase clicks, opens, and, above all, your own conversions.
And while many providers Permit You to”label” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a segment only when they meet the Specified rules, and are automatically added or removed accordingly.
Here is what setting up a rule looks like:
Notice the way you can even blend Principles, as well as another rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Unlike Segments, Groups are updated manually or through an Automation rule — that we’ll get to in a minute — and they have no value besides what you actually call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re unsure:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to lump multiple contributors collectively according to a frequent denominator.
A tad confusing, I will admit… but I believe it’s a fair trade-off For the additional flexibility. Besides, they are discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their particular fields, such as title, company, and country.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers together with Your custom field information in separate columns… or can easily add these fields to your forms which will only apply to future readers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much into the form Things here because I have a whole section on this below, but this is the strategy I’d recommend if you wished to use this attribute.
Again, once you’ve gathered your custom field data from new Readers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it is important that you understand this is a feature you can use.
Overall, it’s fair to say MailerLite has their subscriber Management and personalization features on stage. Pommo
If you are not impressed by what you have seen so far, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it does offer a great foundation to work from if, like the majority people, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They all finally do the identical job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is better than some dedicated alternatives *Infection * WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let’s start with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to show it on specific pages.
Despite beginning super fundamental, the form designer allows you To personalize everything from the form style, fields, background, title, enter fields and, clearly, the button.
Form text may also be edited directly, which gives you a Opportunity To visualize your copy in real time.
It would’ve been nice to have Some templates here, but as you know, there’s more to some form than simply its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form functions, such as adding extra fields and setting a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded form and prevents users .
Last but certainly not least, you Can check how your form screens on mobile by shifting the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic base to work from and the editor is at least as easy to use with this form kind.
Clicking the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types This time around:
Contemplating paid tools like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup types.
And, like before, you can play with the styling options to get it Matched up with your own branding.
Last, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
That is really where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation analytics, and form signups.
Clicking into any effort will Give you specific coverage for this campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of the report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also shows a click map, so You can see your subscribers interacted to one another.
Reports for automations are also Available under the’Automations’ tab, even though I found these to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available statistics more than sufficient to meet their demands.
What’s email advertising with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you’ve ever used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something which certainly can’t be said for every email marketing program.
After establishing your trigger, you can Start adding steps to your workflow.
These measures could be anything from sending an email, including a Delay, a bubble break, or an action, such as transferring a subscriber or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they do not open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For example, there’s currently no automation for moving Readers directly into a different automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various groups that activate new automation workflows. It’s just much less effective…. yet.
Another matter of efficacy here is when generating new mails In the automation workflow builder.
After adding an email cube to The workflow, you will be asked to put in your subject line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, but once you’ve established your email, clicking the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending options.
Finally, your email will probably be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email within your automation cube, which means you can get an concept of what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is actually much quicker than what I’m used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will probably find this a downgrade in functionality.
It’s fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is one Kind of automation You won’t find in MailerLite, also that I think it’s important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with the webpages on your website.
This kind of behavioral targeting only is not accessible MailerLite right now, so if it’s something you use or plan to use, you may want to skip this one. Pommo
The cost of MailerLite is no doubt one of the tools largest Selling things, and let us face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it’s still an wonderful option for anyone starting out.
And what about the top plans?
It turns out, at approximately half of the Price of the rivalry on average, MailerLite is undoubtedly among the cheapest options on the market. Additionally, if you’re ready to pay yearly, you are also able to get an even better discount.
In Reality, I have not been able to find anything that does the Exact Same job, cheaper.
MailerLite is among those very few advertising tools to disrupt The (very crowded) sector in recent decades, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you In the comments. Pommo