Primary Capabilities Phpmailer Autoresponder
Aweber provides you with all the Following key attributes:
the ability to import / host the email database
a vast range of templates
a few marketing automation performance
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat support
integrations with third-party apps Phpmailer Autoresponder
Aweber’s service is one of The stand-out features of the product.
Phone support, email service and Live chat service is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer email and/or live chat service.
Furthermore, there’s no hoops to Go through to contact service – related phone number and email details may be viewed quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Marketing, then this type of simple accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitors, Aweber supply one of the biggest sets of e-newsletters templates accessible: you will find over 700 available.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them look slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using a little bit of tweaking you should be able to obtain a proper one for your e-newsletters. There is, of course, always the option of communicating your own too. Phpmailer Autoresponder
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you define. Back in Aweber, this is called’Blog broadcasts’, though you can use this feature with any material that has an RSS feed.
This operation is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your website – this can be a large time-saver.
It’s worth noting however that You can’t use the standard Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates which are specifically designed for this function.
On the other hand, you will find quite A few of them to pick from – more than most other e-marketing solutions I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works ok, but I believe there is definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your mails are likely to seem more consistently and display more reliably across email clients – but only using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be nice to see some of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your data, you’re Given the choice to add your subscribers to a particular pair of autoresponders, and label them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Have to answer some questions about how you collected the data you are importing. If your list is on the bigger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on consumer activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to some level provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — along with the application of tags to ascertain what should be sent to whom and when (see previously ).
However, I Think this functionality needs to go a bit further actually – tools like Getresponse and Mailchimp supply much more flexibility when it comes to which types of user behaviour can activate mailouts.
For instance, at Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a little bit of catch up with its rivals here. Phpmailer Autoresponder
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it is just’okay’.
On the other hand It’s very easy To install follow up mails based on time period – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days afterwards and a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a little more complex compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘targets’ or unite automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in actually advanced manners, you’re likely going to need to appear at other products, particularly Getresponse, which provides’marketing automation’ performance that hooks up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this day and age of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have however seeing the responsive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or comparable. The absence of the operation is not a dealbreaker by any means, but it will slow you down a bit, especially if you are sending a great deal of campaigns each month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the performance of every , and sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a couple of different versions of your email (using either different content or subject headers), send them to a sample of your data, and your e-marketing solution will roll the best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you could create and examine four variations of an email (making Awber’s split testing operation better than most leading rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their sales team that it’s coming back over the next few months, but if you believe you are likely to want this functionality urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look at a lot of other Helpful analytics / information, including
that the growth of lists over the years
an Summary of sign up approaches
where people are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber degree
And more besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Seem to be able to get more of an overview of information in 1 spot, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp present all their reporting information onto a single dashboard (which you can then use to drill down to particulars ). Phpmailer Autoresponder
A nice feature of Aweber is that the Flexibility it provides you around how you need to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is dispersed immediately after completing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all of competing options provide their customers with this choice.
Aweber Offers a decent range of integrations with different options. You will find more than 400 integrations available which allow you to join Aweber to different kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of them involve dedicated widgets; others demand including a snippet of code into a site; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug into other applications quite as easily as Mailchimp (which appears to be the default option’standard’ email advertising choice for a lot of programs ), but you also should not have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty simple. You can create sections not only depending on the contents of any field in your database, but also on user action too – emails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and easy to use.
It is a bit tricky however To figure out how to reach the screen where you create the segments – you basically have to go to a’handle subscribers’ section, search for some subscribers and save the search for a section.
To be honest, some solutions (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple sections at the same time, however. This will cause problems for many users who have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you’re a dealership having a mailing list comprising a field called’car version.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in 1 go.
In an ideal world you would just be Able to select the relevant segments and send the message to all those 3 groups. With Aweber however – this is not possible. You would need to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude particular segments from the air; so finally it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better way.
Overall I’d say Aweber is a Strong email marketing tool.
It is not the best product of its own Kind available, but it is reasonably priced, easy to use and contains most of the key features you’d expect from an email marketing alternative.
The primary aspects of the Item That would nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter may be particularly important for some potential users, especially those starting out in e-marketing with no truckload of specialized abilities (you likely won’t have stuck, but if you do, you can talk to a real human being on a real phone line about your issue ).
Additionally, it’s not too Expensive compared to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made your mind up on if this is the e-marketing alternative for you, here’s a brief breakdown of the important pros and cons of using it: Phpmailer Autoresponder
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market which offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are bad and they can not be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – whilst not the most expensive product of its type on the market, it’s cheaper than many comparable solutions.
It lets you choose whether to join people to your listing on a single or double opt-in basis.
It’s good import functionality, with the option to import a wide assortment of file types and insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party applications and programs.
It includes an extremely large range of templates – more than its key competitors.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively easy and you may use both area contents and user action (email opens, links clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber for a quote.
A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users may like is that all of features are available on all programs – unlike any competing goods you do not have to be on more expensive plans to unlock certain functionality.
That said, The functionality available on Aweber – as we will see below – is not always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons don’t really apply to very little lists nonetheless – if you have a little email database, several of the competing products are greater worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses as outlined previously, but they restrict the amount of e-newsletters that it is possible to send them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor plans that allow unlimited broadcasts since these plans are similar in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing Isn’t the Only factor you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you naturally would be to avail of its free trial. Phpmailer Autoresponder