Description of Getresponse Php Email Marketing
Getresponse is primarily an email marketing program Which Allows you to: Php Email Marketing
Import and host a mailing list and also capture data onto it
generate newsletters that can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
Besides email advertising, it also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down to the key qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone service has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer both of these channels – if telephone service is a deal-breaker for you then you might wish to contemplate Aweber, which still supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I’ve not had to use it quite often (a good thing) but once I have I have found it to be a small mixed bag (less of a fantastic thing). Some of the live chat service I have received was outstanding, and I have not needed to wait too much time to talk to an agent; the email service less so.
Some of the comments I have from our readers does indicate that there do need to be improvements made concerning the quality of service Getresponse offer. Much like a number of these types of companies, I anticipate it boils down to that you get on the day. Php Email Marketing
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot people who did not participate with an e-newsletter you shipped and put them in a section of subscribers that you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it on your emails, and period your future mailouts based on this info
’email ROI’: by incorporating some tracking code into your post-sales webpage on your website, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user information – you can click one of your subscribers and see in which they signed from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales monitoring ) however Getresponse’s reporting application is definitely one of most featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied from the box look somewhat dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough with all the controls supplied; and of course there is nothing to stop you designing your own HTML email template and importing the code for this.
Furthermore, you will find a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, so it’s generally pretty straightforward to locate a good starting point to get a template and then edit it before you’re happy with the design.
If you’re really not pleased with the templates provided by Getresponse, there is also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not so extensive (just 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements that could be created in this area. Php Email Marketing
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you personally — you can put them up so that immediately after someone signs up to a mailing list, they get a welcome message in your company; a week later they could receive a discount offer for a number of your products or services; 3 weeks after they could obtain an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the example above, and action-based messages may be triggered by user actions or information, such as:
contributors to particular lists
changes in contact preferences
finished transactions / goals
changes in consumer data
Recently Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a certain link etc..
This kind of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you create an individual travel which can be customised to the nth degree.
To get a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ plan and upward. Php Email Marketing
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads if, rather than simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something very useful in this regard that most of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which can simply be displayed 1,000 times per month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the cheapest Getresponse program (whereby the machine shows a sample of your users different versions of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – and they’re unquestionably a helpful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an extra $15 a month, however very frustratingly, although the add-on permits you to show an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the pricier plans (which I guess is what Getresponse would like you to do) .
Getresponse was before its rivals for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’mobile preview’ button for an instant snapshot of what your email looks like on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone preview around, so that you may preview what your own email looks like when the display is used in either portrait or landscape mode. Php Email Marketing
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is the need to export information to CSV and back to your email marketing instrument in order to do mailouts (or the need to export data from the email marketing tool into your CRM to include prospects to it).
When I saw Getresponse lately introducing a new CRM feature in their plans I was intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it to carry out rather basic jobs: you could create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how to use this operation would be as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your website they completed a form ;
you can then send a automated email tailored to that pipeline stage a few days afterwards;
and based on the actions they took in regards to this email (clicking on a particular link etc) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all good news on the CRM front — there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of the communication in the contact’s history. There is currently no method of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And strangely, if you click a contact in a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads aren’t displayed. To observe this, you need to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing this does not display their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a bargain directly to a pipeline and then enter the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it could do on the automation side is remarkable. I am hopeful that this attribute becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under the exact same roof is extremely appealing.
The pricing is also very competitive too by comparison to based webinar solutions. For example, one of the leading webinar services, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might also purchase webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key rivals, particularly once you consider that you can link it in with a built-in CRM tool (more about this in a minute ). Php Email Marketing
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always a very important thing to check at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability prices; but Getresponse seems pretty open about this, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Since deliverability depends on many things, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers collectively, nevertheless, we are proud to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to need to take the company’s word for this, but assuming it is accurate, it’s a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of each message on your email analytics – that is something I have not struck on competing goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse on something relating to deliverability however: to ensure a high deliverability rate, it’s a good idea to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I have not encountered any deliverability difficulties using the less costly plans, competing products do not make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you use use one opt-in process, the person signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it really easy for users to sign up for a mailing list; additionally, it generally increases conversion rate and so the number of subscribers on your record. A double opt-in procedure is better for verifying the folks subscribing to a list are using actual email addresses and leads to cleaner data and more precise stats (because open rates etc. ) are calculated based on a list containing only email addresses).
Now, the good news is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a lot of room for advancement with regard to Getresponse form templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controls are provided by Getresponse to switch forms off or on on specific devices or individual pages of your site. At the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I link my Getresponse to a growth-hacking tool named Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms precisely as I’d like to and on the pages I need ). Php Email Marketing
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality just a bit tricky at times).
1 area I think that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and transfer them about an e-newsletter, in practice it’s fairly clunky to use and can cause accidental deletion of material, or placement of it in the incorrect part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does result in a useful tool – it’s just that the execution of it might be somewhat better.
Also, as described above, the CRM instrument could be better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial that Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product that I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the amount of readers you can send to 1000. It would be useful if that could be raised a little, as it would help potential users try out the tool in more’real world’ scenarios.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, many additional types of strategy to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists transcend 100,000 email addresses: that begins at $1199, using exact pricing depending on requirements (if you are interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Php Email Marketing
Distinctions of Each Strategy
Each of the Getresponse plans cover the important basics — key features include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you’re on a’Guru’ plan or higher
Webinars – that performance isn’t available whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you have a reasonably large number of email addresses onto your database.
For example, in case you’ve got a mailing list containing between 9,000 and 10,000 documents which you wish to send an infinite number of emails each month to, you’ll find that hosting it using Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database but on how many emails you send per month too. If you’re delighted to limit the number of emails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The sole well-known service I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your list, it might occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — especially Mailchimp – offer free accounts for users with a small number of documents (but these don’t offer the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you’re ready to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about features? Php Email Marketing
Getresponse represents one of the more cost-effective tactics to host and speak with an email .
It is also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any rival product that offers this’all around’ proposition, and it’s what continues to convince us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements can be made to the data capture forms also, particularly for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the support offering.
Overall though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are happy to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst supplying as much, if not more functionality as them.
The reductions you get when paying upfront for one or two years of support are extremely generous – you’ll be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its website and providing deliverability statistics for person e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters very easily.
It comes with a helpful landing page founder – but keep in mind you need to be on a more expensive plan to get the fully functional version of the.
You are able to try all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and in which they’re displayed on your site.
CRM functionality has to be improved substantially before it could be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those supplied by competing products.
The pricing arrangement is a bit perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages into 1000.
The landing page addition does not allow you to execute A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Php Email Marketing