Description of Getresponse Personalized Email Marketing Software
Getresponse is primarily an email Advertising program Which Allows you to: Personalized Email Marketing Software
Import and host a mailing list and catch data onto it
create newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing alternative.
In addition to email advertising, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does it provide all of the key stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the key features to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email service and various online tutorials / resources.
Regrettably, the phone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer both of these channels – if phone service is a deal-breaker for you then you might wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have never needed to use it quite frequently (a fantastic thing) but once I have I’ve discovered it to be a bit of a mixed bag (less of a good thing). Some of the live chat support I’ve received has been excellent, and I haven’t had to wait too long to chat with an agent; the email support less so.
Some of the feedback I’ve got from our readers will indicate that there do have to be improvements made in terms of the quality of support Getresponse offer. As with a number of these kinds of companies, I expect it boils down to that you get daily. Personalized Email Marketing Software
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of course – open rate, click-through, unsubscribe rates and so forth – but also to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot individuals who didn’t participate with an e-newsletter that you sent and set them in a section of readers which you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it on your emails, and time your prospective mailouts based on this info
’email ROI’: by adding some tracking code into your post-sales webpage on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you can click on one of your subscribers and see where they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales monitoring ) however Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided from the box seem a bit dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough using the controls provided; and naturally there is nothing to prevent you designing your HTML email template and minding the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, so it’s generally pretty straightforward to find a good beginning point to get a template and then edit it until you are delighted with the design.
If you are really not pleased with the templates provided by Getresponse, there’s also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t so extensive (just 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely some improvements which could be made in this area. Personalized Email Marketing Software
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you personally — you can set them up so that instantly after someone signs up to your mailing list, they receive a welcome message from your business; a week later they can receive a discount offer for a number of your goods or services; three weeks after they could receive an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and action-based messages may be triggered by user actions or information, such as:
subscriptions to particular lists
changes in contact preferences
completed transactions / goals
changes in user information
Recently Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link .
This type of performance goes way beyond what’s traditionally been available from autoresponders, and lets you make a user journey that may be customised to the nth level.
For a fast overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the pricier plans – the’Pro’ plan and upward. Personalized Email Marketing Software
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads in the event, instead of simply directing individuals to a (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something very useful in this respect that the majority of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, that could simply be displayed 1,000 times per month.
Also, and very importantly, you can not use the landing page A/B testing functionality on the cheapest Getresponse program (where the system shows a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they’re certainly a useful feature – then it is definitely worth considering among the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an extra $15 per month, but quite frustratingly, even though the add-on allows you to display an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for one of the more expensive plans (which I guess is what Getresponse want you to do) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone trailer around, so that you can preview what your own email looks like when the display is employed in either portrait or landscape mode. Personalized Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is the necessity to export information to CSV and back into your email marketing tool as a way to do mailouts (or the need to export info from your email marketing tool into your CRM to include prospects to it).
So when I saw Getresponse lately introducing a new CRM attribute into their plans I had been intrigued – that could possibly do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it to perform rather basic tasks: you can create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how you could use this operation is as follows:
You can add a contact to a specific point on a revenue pipeline based on the page of your site they completed a form ;
you can then send them a automated email tailored to this pipeline period a couple of days afterwards;
and based on the action they took with regard to that email (clicking on a particular link etc) you can automatically move them on another stage of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a list of this communication in the contact’s history. There’s currently no way of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And oddly, when you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you’ve sent to your leads aren’t displayed. To observe this, you need to go from the CRM section of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and then enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it can do on the automation side is impressive. I’m optimistic that this feature becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive too by comparison to based webinar solutions. For example, among the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan permits you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can even buy webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key competitors, particularly when you believe you could link it in using a built in CRM tool (more about this in a minute ). Personalized Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously an important thing to check at when choosing an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it in their own site:
At GetResponse we’re often asked about the quality of our deliverability rate. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, however, we are proud to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to need to choose the company’s word for this, but assuming it is accurate, it’s a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really gives you the deliverability rate of every message in your email analytics – this is something that I haven’t encountered on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on one thing concerning deliverability however: to ensure a high deliverability speed, it is advisable to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I’ve not struck any deliverability difficulties utilizing the less costly plans, competing products don’t force you to invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you use use one opt-in procedure, the person signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one sampling procedure is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion speed and so the amount of readers on your list. A dual opt-in procedure is best for verifying that the folks subscribing to a list are using actual email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. are calculated according to a list containing just real email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds quite good — but to be honest, I think there’s a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controllers are provided by Getresponse to change forms off or on on particular devices or individual pages of your site. In the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I link my Getresponse into some growth-hacking instrument named Sumo (this allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d love to and onto the webpages I want). Personalized Email Marketing Software
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain functionality a little bit tricky at times).
1 area I think that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of content and move them around an e-newsletter, in practice it’s fairly clunky to use and can lead to accidental deletion of material, or placement of it in the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does make for a useful tool – it’s only that the implementation of it might be rather better.
Also, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is fully operational and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product I don’t use” scenario.
The only down side to this free trial is the fact that it limits the number of readers you can send to to 1000. It would be good if that could be raised a little, as it would help potential users try the tool out in more’real-world’ scenarios.
There are 3 main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional types of plan to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: that begins at $1199, with accurate pricing depending on requirements (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. Personalized Email Marketing Software
Distinctions of Every Plan
All the Getresponse plans cover the significant basics — key characteristics include:
The ability to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you’re on a’Pro’ program or greater
Webinars – that performance isn’t accessible at all around the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly in case you’ve got a reasonably large number of email addresses onto your database.
By way of example, in case you’ve got a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of mails each month to, you might find that hosting it using Getresponse costs $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database however on the number of emails you send a month also. If you are delighted to set a limit on the number of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes in significantly cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — notably Mailchimp – provide completely free accounts for users that have a small number of records (but these do not offer the full assortment of features that you get on a paid plan).
As stated earlier, if you’re ready to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about attributes? Personalized Email Marketing Software
Getresponse represents among the more cost-effective ways to host and speak using an email .
It is also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any competing product that offers this’all round’ proposal, and it is what continues to persuade us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture forms too, especially for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the service offering.
All in all though I speed Getresponse very tremendously – you get substantial bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in some cases, substantially so) whilst offering just as much, if not more performance as them.
The reductions you receive when paying upfront for a couple of decades of service are very generous – you’ll be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and thorough split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own website and providing deliverability data for individual e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters very readily.
It comes with a useful landing page creator – but keep in mind you have to be on a more expensive strategy to get the fully operational version of this.
You are able to test all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms provided are not responsive and you can’t control when and in which they’re displayed on your website.
CRM performance needs to be improved substantially before it could be considered a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a bit perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages into 1000.
The landing page add-on doesn’t let you execute A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Personalized Email Marketing Software