Description of Getresponse Personalized Email Marketing Software Free
Getresponse is primarily an email marketing app that allows you to: Personalized Email Marketing Software Free
Import and host a mailing list and also capture data onto it
generate newsletters which could be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-purpose’ marketing alternative.
In addition to email marketing, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does this provide all the crucial stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down into the key features to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email support and various online tutorials / resources.
Sadly, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer these two channels – if phone service is a deal-breaker for you then you may wish to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I have not had to use it very often (a fantastic thing) but once I’ve I’ve found it for a small mixed bag (less of a good thing). A number of the live chat support I’ve received has been outstanding, and I haven’t needed to wait too long to talk to a broker; the email support .
Some of the feedback I have from our readers will suggest that there do have to be improvements made concerning the caliber of support Getresponse offer. Much like a lot of these types of companies, I anticipate it often boils down to that you get on the day. Personalized Email Marketing Software Free
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who did not participate with an e-newsletter that you sent and put them in a section of readers which you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your mails, and time your prospective mailouts based on this info
’email ROI’: by incorporating some monitoring code to your post-sales page on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user information – you could click on one of your readers and see in which they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales tracking) however Getresponse’s reporting application is definitely one of most featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided from the box seem a bit dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, designs and imagery easily enough using the controls provided; and of course there is nothing to prevent you simply designing your HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — around 500 — and they are presented in easy-to-understand classes, therefore it’s generally pretty straightforward to locate a good starting point for a template and edit it before you’re delighted with the design.
If you’re really not pleased with the templates offered by Getresponse, there is also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options are not very extensive (only 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be made in this region. Personalized Email Marketing Software Free
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you — you can set them up so that immediately after somebody signs up to your mailing list, they get a welcome message in the business; a week after they could receive a discount offer for some of your goods or services; 3 weeks later they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the illustration above, and action-based messages may be triggered by user actions or advice, for example:
contributors to certain lists
changes connected tastes
completed transactions / goals
changes in user data
Recently Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a certain link etc..
This type of functionality goes way beyond what’s traditionally been available from autoresponders, and allows you to make a user travel that can be customised to the nth level.
To get a fast overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available on the pricier programs – the’Pro’ plan and upward. Personalized Email Marketing Software Free
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads if, rather than simply directing people to a (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse offers something very useful in this regard that the majority of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create 1 landing page, that could only be displayed 1,000 times a month.
Also, and very importantly, you can not use the landing page A/B testing performance on the cheapest Getresponse plan (where the machine indicates a sample of your customers different versions of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re unquestionably a useful feature – then it is definitely worth considering among the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an additional $15 per month, but very frustratingly, although the add-on allows you to show an unlimited amount of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is what Getresponse want one to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a responsive record of your e-newsletter – you just hit a’cellphone preview’ button to get an instant snapshot of your email resembles on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone trailer around, so that you can preview what your email looks like when the display is used in either portrait or landscape style. Personalized Email Marketing Software Free
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is that the need to export information to CSV and straight back to your email marketing instrument in order to do mailouts (or the need to export data from your email marketing tool in your CRM to add prospects to it).
When I watched Getresponse recently introducing a new CRM attribute into their plans I had been intrigued – that could possibly eliminate all that info exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to perform quite basic tasks: you could create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how to use this functionality is as follows:
You can add a contact to a particular stage on a revenue pipeline depending on the page of your website that they completed a form ;
you could then send them a automated email tailored to that pipeline period a couple of days later;
and based on the actions they took with regard to this email (clicking on a particular link ) you can automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a record of the communication from the contact’s history. There’s currently no method of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And oddly, if you click on a contact within a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you have sent to your leads aren’t displayed. To observe this, you have to go from the CRM part of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain right to a pipeline and then enter the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the things it could perform on the automation side is impressive. I’m optimistic that this feature becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the idea of getting your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very competitive also by comparison to based webinar solutions. For instance, one of the leading webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program permits you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key competitors, especially when you believe that you can connect it in with a built-in CRM tool (more on this in a minute ). Personalized Email Marketing Software Free
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always a very important point to check at when selecting an email marketing tool.
Not all email marketing providers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we’re often asked about the quality of the deliverability rate. Since deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for each mailing. For our customers jointly, however, we’re proud to say our overall deliverability rate now stands at 99%.
Obviously you’re going to need to choose the organization’s word for this, but supposing it’s true, it is a good speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse really provides you the deliverability rate of every message on your email analytics – this is something that I have not encountered on rival goods’ metrics. A thumbs up for this.
I do have to pull Getresponse on something concerning deliverability nevertheless: to ensure a high deliverability rate, it’s a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I have not struck any deliverability problems using the cheaper plans, competing goods don’t force you to invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in procedure, the person signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one opt-in process is that it makes it really easy for users to sign up for your mailing list; it also generally increases conversion speed and therefore the amount of subscribers on your list. A double opt-in process is best for verifying that the people subscribing to your record are using real email addresses and contributes to cleaner information and more precise stats (because open rates etc. are calculated according to a list containing only real email addresses).
Now, the fantastic news is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds quite good — but to tell the truth, I think there’s a lot of room for advancement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controls are offered by Getresponse to switch forms off or on on specific devices or individual pages of your website. In the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I connect my Getresponse to some growth-hacking instrument called Sumo (that enables me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d love to and onto the webpages I want). Personalized Email Marketing Software Free
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain functionality a little bit tricky at times).
1 place I feel that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of content and move them about an e-newsletter, in practice it is fairly user friendly to use and may cause accidental deletion of material, or placement of it in the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does result in a helpful instrument – it’s just that the implementation of it might be rather better.
Also, as described above, the CRM tool could be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product that I don’t use” scenario.
The only down side to the free trial is that it limits the amount of readers you can send to 1000. It would be useful if that could be raised a bit, as it would help prospective users try out the tool in more’real-world’ scenarios.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, many additional kinds of strategy to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: that begins at $1199, using accurate pricing depending on requirements (if you are interested in the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Personalized Email Marketing Software Free
Distinctions of Every Plan
Each of the Getresponse plans cover the important basics — key features include:
The ability to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of landing pages that enable split testing and unlimited views if you’re on a’Guru’ program or higher
Webinars – that functionality is not accessible whatsoever around the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially if you have a reasonably high number of email addresses on your own database.
For instance, in case you have a mailing list comprising between 9,000 and 10,000 documents which you wish to send an unlimited number of mails each month to, then you might discover that hosting it using Getresponse prices $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses on your database however on how many emails you send a month also. If you are delighted to set a limit on the amount of emails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The only well-known service I could think of that comes from significantly more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your list, it may occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if less operational offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing providers — notably Mailchimp – provide free account for users that have a few records (but these don’t offer the full assortment of features that you get on a paid plan).
As stated earlier, if you’re ready to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Personalized Email Marketing Software Free
Getresponse represents one of the more cost-effective ways to host and communicate using an email database.
It’s also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that delivers this’all around’ proposal, and it is what proceeds to convince us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements could be made to the data capture types also, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the support offering.
Overall though I rate Getresponse very highly – you get considerable bang for your buck with this item.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst offering as much, or even more functionality as them.
The discounts you receive when paying for a couple of decades of service are very generous – you will be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and supplying deliverability data for individual e-newsletters you send.
It offers a very flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters very readily.
It includes a useful landing page creator – but bear in mind you need to be on a more expensive plan to get the fully operational version of this.
You can test all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can not control when and where they are displayed on your site.
CRM performance has to be improved considerably before it could be thought of as a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those supplied by competing products.
The pricing arrangement is a little perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial restricts the amount of readers you can send messages into 1000.
The landing page addition does not let you execute A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Personalized Email Marketing Software Free