Description of Getresponse Personalised Email Marketing Software
Getresponse is primarily an email Advertising app that allows you to: Personalised Email Marketing Software
Import and host a mailing list and also catch data on it
generate newsletters which could be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is getting more of an’all-in-one’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does it provide all the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down into the crucial features to find out.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / tools.
Regrettably, the phone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer these two stations – if telephone service is a deal-breaker for you you may wish to contemplate Aweber, which still provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have never needed to use it very often (a fantastic thing) but once I have I have discovered it to be a small mixed bag (less of a fantastic thing). Some of those live chat support I’ve received was excellent, and I haven’t had to wait too much time to chat with a broker; the email service less so.
Some of the feedback I have from our readers will suggest that there do have to be improvements made in terms of the quality of service Getresponse offer. As with a number of these types of businesses, I expect it boils down to who you get on the day. Personalised Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot individuals who did not engage with an e-newsletter you shipped and set them in a segment of readers which you may then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action in your emails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some tracking code into your post-sales webpage on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user information – you could click one of your readers and see where they signed from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales monitoring ) however Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied out of the box look a bit dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough using the controls supplied; and of course there’s nothing to stop you simply designing your HTML email template and minding the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, so it is generally pretty simple to locate a good starting point for a template and then edit it before you are delighted with the design.
If you’re really not pleased with the templates offered by Getresponse, there is also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements that could be created in this area. Personalised Email Marketing Software
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you personally — you can set them up so that instantly after somebody signals up to a mailing list, they get a welcome message from the business; a week after they could receive a discount deal for a number of your products or services; three weeks after they could obtain an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the illustration above, and also action-based messages may be triggered by user actions or information, for example:
contributors to certain lists
changes connected tastes
finished transactions / targets
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a certain link etc..
This kind of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make an individual travel which may be customised to the nth level.
For a quick overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available to the pricier plans – the’Pro’ program and up. Personalised Email Marketing Software
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads if, rather than simply directing people to some (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something quite beneficial in this respect that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, which can only be displayed 1,000 times per month.
Also, and very importantly, you can not utilize the landing page A/B testing performance on the cheapest Getresponse plan (where the machine indicates a sample of your customers different versions of your landing page, calculates conversion rates, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they’re certainly a useful feature – then it is definitely worth looking at one of the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an extra $15 per month, however quite frustratingly, even though the add-on allows you to display an infinite number of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the more expensive programs (which I suppose is what Getresponse want you to do) .
Getresponse was before its rivals for quite some time using its responsive email design performance, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button for a quick snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the screen is employed in either portrait or landscape mode. Personalised Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is that the need to export information to CSV and back into your email marketing instrument as a way to perform mailouts (or the necessity to export info from your email marketing tool in your CRM to add leads to it).
So when I saw Getresponse lately introducing a new CRM attribute in their plans I was intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it to carry out rather basic jobs: you can create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how to use this operation is as follows:
It is possible to add a contact to a particular point on a revenue pipeline based on the page of your site that they finished a form ;
you could then send a automated email tailored to that pipeline period a few days later;
and based on the actions they took with regard to this email (clicking on a certain link ) you could automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a list of the communication in the contact’s history. There’s currently no way of doing this with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And strangely, when you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have delivered to your leads are not displayed. To observe this, you have to go from the CRM part of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then enter the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the things it can perform on the automation aspect is impressive. I am hopeful that this feature becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the idea of having your email database and your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very aggressive too compared to based webinar solutions. For instance, one of the leading webinar providers, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can also buy webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key competitors, particularly once you believe that you can link it in using a built in CRM tool (more on that in a moment). Personalised Email Marketing Software
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously a very important point to look at when choosing an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients collectively, however, we are pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to have to take the organization’s term for this, but supposing it is true, it is a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse actually provides you the deliverability rate of each message on your email analytics – this is something that I haven’t encountered on rival products’ metrics. A thumbs up for it.
I really do have to pull Getresponse on something relating to deliverability however: to ensure a high deliverability speed, it is advisable to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I have not struck any deliverability difficulties using the cheaper plans, competing products do not force you to invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in procedure, the individual signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it very easy for users to sign up for your mailing list; additionally, it generally increases conversion speed and so the amount of subscribers on your record. A double opt-in process is best for verifying that the folks subscribing to your list are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated according to a list comprising just email addresses).
Now, the fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds quite good — but to tell the truth, I think there is a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controllers are offered by Getresponse to change forms off or on on particular devices or pages of your website. In the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I link my Getresponse to some growth-hacking tool called Sumo (this allows me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d love to and on the pages I want). Personalised Email Marketing Software
Overall, Getresponse is pretty simple to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality a little bit tricky at times).
1 area I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of content and transfer them around an e-newsletter, in practice it is fairly user friendly to use and can lead to accidental deletion of material, or placement of it in the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does make for a helpful instrument – it’s only that the execution of it could be somewhat better.
Also, as described above, the CRM instrument could be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product that I don’t use” scenario.
The only down side to this free trial is that it restricts the amount of subscribers you can send to to 1000. It would be useful if this could be increased a little, as it would help prospective users try out the tool in more’real world’ scenarios.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional kinds of plan to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists transcend 100,000 email addresses: that begins at $1199, with accurate pricing based on prerequisites (if you are interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than most competing platforms. Personalised Email Marketing Software
Distinctions of Every Strategy
All the Getresponse plans cover the significant basics — key characteristics include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
landing pages – you can simply avail of landing pages which enable split testing and boundless views if you are on a’Pro’ plan or higher
Webinars – this performance isn’t available at all around the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you’ve got a fairly large number of email addresses on your own database.
By way of example, if you have a mailing list containing between 9,000 and 10,000 records that you wish to send an unlimited number of mails each month to, then you might find that hosting it using Getresponse costs $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses in your own database however on the number of emails you send a month also. If you are delighted to limit the amount of mails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service that I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your list, it may occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing providers — especially Mailchimp – offer completely free account for users that have a few documents (but these do not offer the entire assortment of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about attributes? Personalised Email Marketing Software
Getresponse represents one of the more cost-effective tactics to host and communicate using an email database.
It is also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any competing product that offers this’all round’ proposition, and it’s what proceeds to persuade us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements can be made to the data capture forms too, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
Overall though I speed Getresponse very highly – you get considerable bang for your dollar with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst supplying as much, or even more functionality as them.
The discounts you receive when paying upfront for a couple of years of service are very generous – you will be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own site and supplying deliverability data for individual e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a useful landing page founder – but keep in mind that you have to be on a more expensive plan to get the fully operational version of this.
You are able to try all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and in which they’re displayed on your site.
CRM performance has to be improved considerably before it could be thought of as a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those supplied by competing goods.
The pricing structure is a bit confusing, with users having to cover something of a superior to get the landing page creator tool.
The free trial restricts the amount of readers you can send messages to to 1000.
The landing page add-on doesn’t allow you to execute A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Personalised Email Marketing Software