Description of Getresponse Permission Email Marketing
Getresponse is primarily an email Advertising program that allows you to: Permission Email Marketing
Import and host a mailing list and also capture data on it
generate newsletters which can be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it is becoming more of an’all-purpose’ marketing alternative.
In addition to email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down to the key features to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email support and various online tutorials / tools.
Regrettably, the telephone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you these two stations – if telephone service is a deal-breaker for you you might want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse support, I’ve not had to use it very often (a good thing) but once I have I’ve found it for a small mixed bag (less of a fantastic thing). Some of the live chat service I have received was outstanding, and I have not had to wait too much time to talk to a broker; the email support less so.
Some of the feedback I’ve got from our readers will suggest that there do have to be improvements made in terms of the quality of support Getresponse offer. As with a number of these kinds of companies, I expect it boils down to that you get daily. Permission Email Marketing
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to spot individuals who did not engage with an e-newsletter that you sent and put them in a segment of readers that you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action on your mails, and period your prospective mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales page on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user information – you can click one of your readers and see where they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales monitoring ) however Getresponse’s reporting application is decidedly one of most fully featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box look somewhat dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and vision easily enough using the controls supplied; and naturally there is nothing to stop you designing your own HTML email template and importing the code for it.
Furthermore, you will find a lot of templates to choose from — over 500 — and they are presented in easy-to-understand categories, so it is generally pretty straightforward to find a good starting point to get a template and then edit it until you are delighted with the design.
If you’re really not pleased with the templates offered by Getresponse, there’s also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options are not very extensive (only 11 templates are provided – well short of their 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely some improvements which could be made in this area. Permission Email Marketing
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you personally — you can set them up so that immediately after someone signals up to a mailing list, they receive a welcome message in your company; a week later they could get a discount offer for a number of your products or services; three weeks after they could receive an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the illustration above, and action-based messages may be triggered by user actions or advice, for example:
subscriptions to particular lists
changes connected tastes
completed trades / targets
changes in consumer data
Recently Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This type of functionality goes way beyond what’s traditionally been available from autoresponders, and lets you make an individual travel that may be customised to the nth degree.
To get a quick overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available to the more expensive plans – the’Pro’ program and upward. Permission Email Marketing
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads if, instead of simply directing individuals to some (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse offers something quite useful in this respect that the majority of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create one landing page, which can only be displayed 1,000 times per month.
Additionally, and very importantly, you can’t use the landing page A/B testing functionality on the cheapest Getresponse plan (where the machine shows a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they are certainly a helpful attribute – then it’s definitely worth considering one of the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an additional $15 a month, however very frustratingly, even though the add-on allows you to show an unlimited number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for a few of the more expensive programs (which I guess is what Getresponse want one to do!) .
Getresponse was before its rivals for quite a while using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a responsive record of your e-newsletter – you just hit a’mobile preview’ button to get a quick snapshot of your email resembles on a smartphone (see image right).
Not just this but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the display is employed in either portrait or landscape style. Permission Email Marketing
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is the necessity to export data to CSV and straight back into your email marketing instrument in order to do mailouts (or the need to export data from the email marketing tool into your CRM to add prospects to it).
When I saw Getresponse lately introducing a brand new CRM feature into their plans I was intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it in order to perform rather basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this functionality is as follows:
You can add a contact to a particular point on a sales pipeline based on the page of your website they finished a form on;
you can then send them a automated email tailored to this pipeline stage a few days afterwards;
and dependent on the actions they took in regards to that email (clicking on a particular link ) you can automatically move them on another stage of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a list of the communication in the contact’s history. There’s now no method of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And oddly, when you click on a contact within a bargain pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your leads are not displayed. To observe this, you have to go from the CRM part of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a bargain right to a pipeline and then enter the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the stuff it can do on the automation side is impressive. I’m optimistic that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the idea of having your email database and your webinar tool under the exact same roof is extremely appealing.
The pricing is also very competitive too compared to based webinar solutions. By way of example, one of the leading webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program permits you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might also purchase webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key rivals, especially once you consider you could connect it in with a built-in CRM tool (more on that in a minute ). Permission Email Marketing
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously a very important thing to check at when selecting an email marketing tool.
Not all email advertising providers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it in their own website:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients collectively, however, we are proud to say our general deliverability rate now stands at 99%.
Clearly you’re going to have to choose the organization’s word for this, but assuming it’s accurate, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of every message on your email analytics – this is something that I have not struck on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on something concerning deliverability nevertheless: to ensure a high deliverability rate, it’s advisable to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I have not encountered any deliverability difficulties using the less costly plans, competing goods don’t make you invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in process, the person registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single opt-in process is that it makes it very easy for users to subscribe to a mailing list; it also generally increases conversion speed and therefore the amount of readers on your record. A dual opt-in procedure is best for verifying that the people subscribing to a list are using real email addresses and leads to cleaner data and more precise stats (because open rates etc. ) are calculated based on a list containing just email addresses).
Now, the good news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there’s a great deal of room for improvement with regard to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controllers are offered by Getresponse to switch forms on or off on specific devices or individual pages of your website. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I link my Getresponse into a growth-hacking instrument called Sumo (this enables me to change pop-ups off for mobile users, as well as display forms precisely as I’d love to and on the pages I need ). Permission Email Marketing
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain performance a little bit tricky at times).
One area I feel that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of articles and move them around an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of material, or positioning of it at the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will make for a useful instrument – it’s just that the execution of it might be somewhat better.
Additionally, as explained above, the CRM tool might be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product I don’t use” scenario.
The only down side to the free trial is that it limits the amount of readers it is possible to send to to 1000. It would be useful if this could be increased a bit, as it might help prospective users try the tool out in more’real-world’ situations.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional types of strategy to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: that begins at $1199, using accurate pricing depending on prerequisites (if you are considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than most competing platforms. Permission Email Marketing
Distinctions of Every Strategy
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
Landing pages – you can only avail of all landing pages that enable split testing and unlimited views if you’re on a’Pro’ program or higher
Webinars – this functionality is not accessible whatsoever on the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly if you have a fairly high number of email addresses on your database.
By way of instance, in case you have a mailing list containing between 9,000 and 10,000 records that you want to send an unlimited number of emails per month to, you might find that hosting it using Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your own database however on the number of emails you send per month also. If you are happy to limit the amount of emails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service I could think of that comes in significantly cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your listing, it might occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less functional offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — notably Mailchimp – provide free accounts for users that have a few records (but these don’t offer the entire assortment of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about features? Permission Email Marketing
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It’s also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any rival product that delivers this’all around’ proposition, and it’s what proceeds to persuade us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements can be made into the data capture types also, particularly for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the support offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, significantly so) whilst offering as much, or even more functionality as them.
The discounts you get when paying for a couple of years of service are very generous – you’ll be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its reporting and thorough split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing characters on its own site and providing deliverability statistics for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page founder – but bear in mind you have to be on a more expensive strategy to get the fully functional version of the.
You are able to try out all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can’t control when and where they’re displayed on your site.
CRM functionality needs to be improved substantially before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those supplied by competing goods.
The pricing arrangement is a little perplexing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages into 1000.
The landing page addition doesn’t allow you to perform A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Permission Email Marketing