Intro Permission Based Email Marketing
When I asked you to name an email Marketing tool, what could you say? Permission Based Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email marketing continues to be Dominated by the same large players for the previous decade. Which means that they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be ripping MailerLite from limb To limb to find out if it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Permission Based Email Marketing
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your company name, site, Industry, address, company size, record size and also the kind of material you plan to send.
Then, You Have to verify your Website (or domain name).
This is still part of this acceptance process, and MailerLite will Simply ask which email is related to this domain so they could email you a verification link.
As Soon as You’ve completed these Steps, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you are a fantastic fit for their services.
(Quite simply, they are making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to create campaigns and play with the attributes, but you will not have the ability to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these measures aren’t ideal for getting started, it Does help prevent unscrupulous users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email advertising.
(We will get to automations shortly, don’t worry.)
But whether it is a new blog post, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the choice of changing the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few added options, most of these will follow The same step-by-step procedure of a standard effort.
So let us walk you through it.
Once you click on to create your campaign, you’ll be asked to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from among their pre-designed email templates — that will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is a little on the low side, however, the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll choose the first template from the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to include different Types of content to your email, such as videos, merchandise columns, and social links.
After making your adjustments, just click’Done Editing’ and you will Be taken to the recipients’ options where you are able to choose your classes or sections.
The tab also allows you To build segment-like rules on-the-fly, in the event your targeting isn’t quite right.
Finally, right before sending, you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that’s instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Permission Based Email Marketing
Handling Your Clients
Possessing granular control over your subscribers is arguably among The most important aspects of any email advertising program now.
Because highly personalized efforts Are Essential if You’re looking to increase opens, clicks, and, above all, your own conversions.
And while most providers Permit You to”label” readers in order To target them effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are basically principles.
Your readers belong to a section only when they fulfill the Specified rules, and will be automatically inserted or removed accordingly.
Here’s what setting up a rule looks like:
Notice the way you can also combine Rules, in addition to an alternate rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — that we’ll get into in a moment — and they don’t have any value besides what you actually call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are generally used, but MailerLite offers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to lump multiple subscribers collectively based on a frequent denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their particular areas, such as name, company, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers together with Your custom field information in separate columns… or can simply add these fields to a forms which will only apply to future readers.
Here’s a screenshot of a test area I created and added into a form:
I won’t go too much into the form Stuff here since I have a whole section on that below, but this is the approach I’d recommend if you wished to use this attribute.
Again, once you’ve collected your custom field information from new Subscribers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I’m barely scratching the surface Of what’s possible with custom fields, but it’s important that you understand this is a feature you can use.
Overall, it is reasonable to say MailerLite has their subscriber Management and personalization features on point. Permission Based Email Marketing
If you’re not impressed by what you have seen so far, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a great base to work from if, for example the majority of us, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, however They finally do the same task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than some dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover here.
Let us start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your site to display it on specific pages.
Despite starting off super basic, the form designer lets you To personalize everything in the kind style, fields, background, name, enter fields and, clearly, the button.
Form text can also be edited directly, which gives you a Opportunity To visualize your copy in real time.
It would have been nice to have Some templates, but as you know, there’s more to a form than just its appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form functions, such as adding extra fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded kind and prevents users from redirecting.
Last but surely not least, you Can check how your form screens on cellular by shifting the toggle to reactive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the Vast Majority of the installation process is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a good base to work from and the editor is at least as easy to use for this form kind.
Clicking on the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Considering paid tools such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, as before, you can perform with the styling options to get it Matched up with your own branding.
Finally, you can choose the near Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation stats, and kind signups.
Clicking into any effort will Give you specific coverage for that campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report for a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so It’s possible to see your subscribers interacted with your emails compared to one another.
Reports for automations are Available under the’Automations’ tab, though I found these to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available statistics more than sufficient to meet their demands.
What is email advertising with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you’ve used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something which certainly can’t be said for every email advertising program.
After establishing your trigger, you can Start adding measures to your workflow.
These measures can be anything from sending an email, including a Postpone, a conditional split, or an action, such as moving a subscriber or upgrading their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.)
For example, there’s now no automation for moving Readers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into various classes that trigger new automation workflows. It is just not as efficient…. yet.
Another question of efficiency here is when creating new mails From the automation workflow builder.
After adding an email block to The workflow, you will be asked to put in your subject line that then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will direct you back into the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, which means you can get an concept about what it contains at a glance.
While this procedure may seem like A grind on paper, it is actually much faster than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will probably find that this downgrade in functionality.
It is fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s one type of automation You won’t find in MailerLite, also I think that it’s very important to highlight.
The ability to activate an automation (or step) based on the way Readers interact with all the pages on your site.
This Sort of behavioral targeting just is not available in MailerLite right now, so if it’s something you use or intend to utilize, you might want to skip this one. Permission Based Email Marketing
The cost of MailerLite is among those tools largest Selling things, and let’s face it, we all love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it’s still an wonderful option for anyone starting out.
And what about the premium programs?
It turns out, at around half the Price of this competition on average, MailerLite is undoubtedly one of the least expensive options on the market. Plus, if you are willing to pay annually, you are also able to get a much better discount.
In Reality, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is among those email marketing tools The (very crowded) industry in the last couple of years, and that’s no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the comments. Permission Based Email Marketing