Main Features Own Autoresponder
Aweber provides you with all the Following key attributes:
the capacity to import / host an email database
a vast range of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email performance
phone, email and live chat support
integrations with third party programs Own Autoresponder
Aweber’s support is one of The stand-out features of the goods.
Phone support, email service and Live chat service is available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer email and/or live chat support.
Additionally, there’s no magic to Proceed through to contact service – relevant phone number and email details can be viewed quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Marketing, then this type of simple accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber supply one of the largest collections of e-newsletters templates accessible: there are over 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them seem slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the option of communicating your own also. Own Autoresponder
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters which get sent out according to your schedule that you define. In Aweber, this can be called’Blog broadcasts’, although you can take advantage of this feature with any content that has an RSS feed.
This functionality is Particularly handy for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the website – this can be a large time-saver.
It’s worth noting however that You can not use the normal Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates which are specifically designed for this function.
On the other hand, there are quite Some of them to pick from – over most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something that works ok, but I think there’s definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates that you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your emails are very likely to seem more consistently and exhibit more reliably across email clients – but only using web safe fonts may make templates look a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be nice to find a few of the templates freshened up a little, and the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your data, you are Given the option to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you may Need to answer a few questions regarding how you collected the data you’re importing. If your list is on the larger side, you may also have to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is offered by email marketing solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where emails are sent based on user actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature which to some degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — along with the application of tags to ascertain what should be routed to whom and when (see above).
But I Think this operation needs to go somewhat further actually – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behaviour can trigger mailouts.
For instance, in Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Own Autoresponder
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the plus side It’s very easy To set up follow up mails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and purchases is a little more complex compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘targets’ or unite automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced manners, you’re likely going to should appear at other products, especially Getresponse, which supplies’advertising automation’ functionality that pops up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this time of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have yet seeing the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or comparable. The absence of the functionality isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you’re sending a great deal of campaigns each month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the performance of every , and sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a few different variations of your email (using either differing content or subject headers), send them to a sample of your data, and your e-marketing solution will roll out the best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to make and test four variants of an email (making Awber’s split testing operation better than most major competitors; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I have been assured by their own sales staff that it is coming back over the next few months, but if you think you’re likely to want this functionality urgently you might be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. Along with being able to monitor crucial stats such as open rate, clickthroughs and bounces, You May Also look in a lot of other Helpful analytics / advice, including
the Increase of lists over time
an Summary of sign up methods
where individuals are opening your email (i.e., geographical location)
the background of an individual’s activity – you can see past opens and clicks etc. in a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or even Mad Mimi; howeverI would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Seem to be able to acquire more of an summary of information in 1 spot, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp present all the reporting information onto one dashboard (which you can then use to drill down to specifics). Own Autoresponder
A nice feature of Aweber is that the Flexibility it provides you about how you want to deal with the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; dual opt-in is if they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing solutions provide their customers with this choice.
Aweber Provides an adequate range of integrations with different options. There are more than 400 integrations available which allow you to join Aweber to different types of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of them involve committed widgets; others demand adding a snippet of code into a website; others demand a sync tool such as Zapier.
It is rare that Aweber will plug to other software quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email marketing choice for a lot of apps), but you shouldn’t have too much difficulty getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Information in Aweber is Pretty simple. You may produce segments not only based on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, goods bought and so on. It is all very flexible and easy to use.
It’s a little bit tricky however To work out how to get to the screen where you make the sections – you essentially have to visit a’manage subscribers’ section, search for a number of readers and then save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple segments at the same time, however. This may cause problems for many users that have a need to’pick and mix’ sections in mailouts on a normal basis.
For example, say you’re a car dealer with a mailing list comprising a field known as’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three sections in 1 go.
In an ideal world you’d just be Able to choose the relevant segments and send the message to all those three groups. With Aweber however – that is not possible. You’d need to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude certain segments from the broadcast; so ultimately it’s a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I would say Aweber is a Solid email marketing instrument.
It is not the best product of its Kind accessible, but it’s reasonably priced, simple to use and comprises many of the main features you’d expect from an email marketing solution.
The main Facets of the Item That will nudge me Aweber’s direction are its own ease-of-use and comprehensive support. The latter may be particularly important for some potential customers, particularly those starting out in e-marketing with no truckload of specialized skills (you likely won’t get stuck, but if you do, you can talk to an actual person being on a real phone line about your problem).
In Addition, It’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made up your mind on whether this is actually the e-marketing solution for you, here’s a brief breakdown of the key advantages and disadvantages of using it: Own Autoresponder
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options on the market which offer considerably more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude multiple segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – whilst not the most expensive product of its kind on the market, it is cheaper than many comparable solutions.
It lets you select whether to join people to your listing on a single or double click basis.
It’s good import functionality, with the option to import a wide range of file types and add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party tools and programs.
It includes a very large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively easy and you can use both field contents and consumer action (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll have to call Aweber for a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that potential users might like is that all attributes are available on all programs – unlike some competing products you don’t have to be on more costly plans to unlock specific performance.
That said, The performance available on Aweber – as we’ll see below – is not necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the exact same cost as Mailchimp
slightly more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not actually apply to very little lists however – if you’ve got a small email database, a number of these competing products are greater value.
For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses outlined previously, but they limit the number of e-newsletters that it is possible to send to them. For the sake of a comparison, I have referenced the costs for Campaign Monitor plans that permit unlimited broadcasts as these programs are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you should base your choice on. . .the more important thing to work out is what bang you get for your dollar.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is for you of course would be to avail of its free trial. Own Autoresponder