Description of Getresponse Outlook Email Marketing Software
Getresponse is primarily an email Advertising program that allows you to: Outlook Email Marketing Software
Import and host a mailing list and capture data onto it
create newsletters that could be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing alternative.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down to the key qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email support and assorted online tutorials / tools.
Regrettably, the telephone support has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer you these two channels – if phone service is a deal-breaker for you you might wish to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve not had to use it very frequently (a good thing) but once I’ve I have found it for a small mixed bag (less of a fantastic thing). Some of those live chat service I have received was excellent, and I haven’t had to wait too much time to chat with a broker; the email service .
Some of the feedback I have from our readers does indicate that there do need to be improvements made in terms of the caliber of service Getresponse offer. Much like a lot of these kinds of companies, I anticipate it boils down to who you get on the day. Outlook Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot individuals who did not participate with an e-newsletter you sent and set them in a segment of readers that you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it on your emails, and time your prospective mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, you can find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user info – you can click one of your readers and see where they signed from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most fully featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided out of the box seem somewhat dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough using the controls provided; and of course there is nothing to prevent you designing your HTML email template and minding the code for it.
Additionally, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, so it’s generally pretty straightforward to find a good beginning point for a template and edit it before you’re delighted with the design.
If you’re really unhappy with the templates provided by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options aren’t very extensive (just 11 templates are supplied – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements that could be made in this region. Outlook Email Marketing Software
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you personally — you can set them up so that instantly after somebody signals up to a mailing list, they get a welcome message from the business; a week later they can receive a discount offer for some of your products or services; three weeks later they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and also action-based messages can be triggered by user actions or information, such as:
contributors to certain lists
changes connected preferences
completed trades / targets
changes in user information
Recently Getresponse launched a new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This type of functionality goes far beyond what’s traditionally been available from autoresponders, and lets you make a user travel that may be customised to the nth level.
To get a quick overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available on the more expensive programs – the’Pro’ plan and upward. Outlook Email Marketing Software
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads if, instead of simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something very useful in this regard that most of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create one landing page, which can only be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (where the machine shows a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re unquestionably a useful feature – then it’s definitely worth looking at one of the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an additional $15 a month, however very frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the more expensive plans (which I guess is exactly what Getresponse want one to do!) .
Getresponse was before its competitors for quite a while with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a reactive preview of your e-newsletter – you just hit on a’cellphone preview’ button to get an instant snapshot of what your email looks like on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone trailer around, so you may preview what your email looks like when the screen is employed in either portrait or landscape style. Outlook Email Marketing Software
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the need to export data to CSV and back to your email marketing instrument as a way to perform mailouts (or the necessity to export info from your email marketing tool into your CRM to include prospects to it).
So when I watched Getresponse lately introducing a brand new CRM attribute in their plans I had been intrigued – that could possibly do away with all that data exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it to carry out quite basic jobs: you can create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this functionality is as follows:
It is possible to add a contact to a particular stage on a revenue pipeline based on the page of your site they finished a form ;
you can then send a automated email tailored to that pipeline period a couple of days afterwards;
and based on the action they took with regard to this email (clicking on a particular link etc) you could automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news on the CRM front there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of this communication in the contact’s history. There’s currently no method of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And strangely, if you click a contact within a deal pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads are not displayed. To observe this, you need to go from the CRM part of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so does not display their history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a deal right to a pipeline and then enter the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the stuff it can do on the automation side is remarkable. I am optimistic that this attribute gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under the exact same roof is very appealing.
The pricing is also very competitive also compared to based webinar solutions. For instance, one of the primary webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can even purchase webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key rivals, particularly once you consider you could link it in with a built in CRM tool (more on that in a moment). Outlook Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always a very important point to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it on their own site:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For our customers jointly, however, we are pleased to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to need to take the company’s word for this, but assuming it’s true, it is a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of every message in your email analytics – that is something I haven’t encountered on rival products’ metrics. A thumbs up for it.
I really do have to pull Getresponse on something concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s advisable to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability difficulties utilizing the cheaper plans, competing goods do not make you invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use one opt-in process, the person signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one sampling procedure is that it makes it very simple for users to sign up for your mailing list; additionally, it generally increases conversion speed and therefore the number of subscribers on your list. A dual opt-in procedure is best for verifying that the folks subscribing to a list are using real email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated according to a list containing just email addresses).
The fantastic news here is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds pretty good — but to tell the truth, I think there’s a great deal of room for advancement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controls are offered by Getresponse to switch forms off or on on particular devices or pages of your website. At the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse into a growth-hacking tool named Sumo (that enables me to switch pop-ups off for cellular users, as well as display forms precisely as I’d love to and onto the pages I need ). Outlook Email Marketing Software
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain functionality a little bit tricky at times).
One place I think that might be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of articles and move them about an e-newsletter, in practice it’s fairly clunky to use and may lead to accidental deletion of material, or positioning of it at the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does make for a helpful instrument – it is only that the implementation of it could be somewhat better.
Also, as described above, the CRM instrument could be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is fully operational and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product that I don’t use” scenario.
The only down side to the free trial is that it restricts the amount of readers it is possible to send to 1000. It would be useful if that could be increased a bit, as it would help prospective users try the tool out in more’real world’ scenarios.
There are three main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, several additional types of plan to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: that begins at $1199, with exact pricing based on prerequisites (if you are interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than many competing platforms. Outlook Email Marketing Software
Distinctions of Every Plan
Each of the Getresponse plans cover the important fundamentals — key features include:
The ability to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
landing pages – you can simply avail of landing pages which allow split testing and boundless views if you’re on a’Pro’ program or higher
Webinars – this performance isn’t accessible whatsoever on the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly in case you’ve got a reasonably large number of email addresses on your own database.
For example, if you have a mailing list comprising between 9,000 and 10,000 records that you wish to send an infinite number of mails per month to, you’ll discover that hosting it with Getresponse costs $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your own database but on the number of emails you send a month too. If you are happy to limit the amount of mails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service that I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your listing, it may sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less operational offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing providers — notably Mailchimp – offer completely free accounts for users with a few documents (but these don’t supply the full assortment of features that you get on a paid plan).
As mentioned before, if you’re ready to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about attributes? Outlook Email Marketing Software
Getresponse represents among the more cost-effective ways to host and communicate using an email .
It’s also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any competing product that delivers this’all around’ proposition, and it’s what continues to convince us to use it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture types also, particularly for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the support offering.
All in all though I rate Getresponse very highly – you get considerable bang for your buck with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some cases, substantially so) whilst supplying as much, if not more functionality as them.
The reductions you get when paying upfront for a couple of years of support are extremely generous – you’ll be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and supplying deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters really easily.
It comes with a helpful landing page founder – but keep in mind that you need to be on a more expensive plan to get the fully functional version of this.
You can try out all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can’t control when and where they’re displayed on your site.
CRM performance needs to be improved considerably before it can be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those supplied by competing products.
The pricing arrangement is a bit confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you perform A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Outlook Email Marketing Software