Description of Getresponse Outbound Email Marketing Software
Getresponse is primarily an email marketing program Which Allows you to: Outbound Email Marketing Software
Import and host a mailing list and also catch data on it
create newsletters which could be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it is becoming more of an’all-purpose’ marketing alternative.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does this provide all the key stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email support and various online tutorials / resources.
Sadly, the telephone support has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer both of these channels – if phone support is a deal-breaker for you then you may want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I’ve not had to use it very frequently (a fantastic thing) but when I’ve I’ve discovered it to be a small mixed bag (less of a fantastic thing). Some of the live chat support I have received has been outstanding, and I haven’t had to wait too much time to chat with a broker; the email support .
Some of the comments I have from our readers does indicate that there do have to be improvements made in terms of the quality of support Getresponse offer. Much like a number of these kinds of businesses, I anticipate it often boils down to that you get on the day. Outbound Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot people who did not participate with an e-newsletter that you sent and put them in a segment of subscribers that you may then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your mails, and time your prospective mailouts based on this info
’email ROI’: by adding some tracking code to your post-sales webpage on your site, you can discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user info – you could click one of your subscribers and see where they signed from, where they are located and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales tracking) but Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied from the box seem somewhat dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough using the controls provided; and of course there’s nothing to stop you simply designing your own HTML email template and minding the code for this.
Additionally, there are tons of templates to choose from — over 500 — and they are presented in easy-to-understand categories, therefore it is generally pretty straightforward to find a good starting point to get a template and then edit it before you’re happy with the design.
If you are really unhappy with the templates offered by Getresponse, there’s also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options are not very extensive (just 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely some improvements which could be created in this area. Outbound Email Marketing Software
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you — you can set them up so that immediately after somebody signals up to a mailing list, they receive a welcome message in your business; a week after they can receive a discount deal for a number of your products or services; three weeks after they could receive an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact preferences
finished transactions / targets
changes in user data
Recently Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This type of performance goes way beyond what has traditionally been available from autoresponders, and lets you create an individual travel that can be customised to the nth degree.
To get a fast overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available to the pricier programs – the’Pro’ plan and up. Outbound Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads in the event, instead of simply directing individuals to some (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something very beneficial in this respect that the majority of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, which can only be displayed 1,000 times per month.
Also, and very importantly, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse program (whereby the machine shows a sample of your customers different versions of your landing page, computes conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they’re unquestionably a helpful attribute – then it’s definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an extra $15 per month, however very frustratingly, although the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for a few of the pricier plans (which I suppose is what Getresponse would like one to do) .
Getresponse was ahead of its competitors for quite some time with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a reactive preview of your e-newsletter – you just hit on a’cellphone preview’ button for an instant snapshot of what your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the display is employed in either portrait or landscape mode. Outbound Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is the need to export data to CSV and back into your email marketing tool as a way to do mailouts (or the necessity to export info from the email marketing tool into your CRM to include prospects to it).
When I saw Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – this could possibly eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it to perform quite basic tasks: you could create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline phase.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a specific stage on a revenue pipeline depending on the page of your website they finished a form on;
you can then send them a automated email tailored to that pipeline period a couple of days afterwards;
and dependent on the actions they took with regard to this email (clicking on a particular link ) you could automatically move them on another stage of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and that I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front — there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing so keeps a list of the communication in the contact’s history. There is now no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And strangely, if you click on a contact in a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have sent to your leads aren’t displayed. To observe this, you have to go from the CRM part of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a deal right to a pipeline and then enter the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the things it can do on the automation side is impressive. I’m optimistic that this attribute gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under the same roof is very attractive.
The pricing is also very aggressive too by comparison to based webinar solutions. By way of example, among the primary webinar services, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can even purchase webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key competitors, particularly once you consider that you can link it in with a built in CRM tool (more about this in a moment). Outbound Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously an important point to check at when choosing an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it in their own website:
At GetResponse we’re often asked about the quality of the deliverability speed. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our clients collectively, however, we’re pleased to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to need to take the organization’s term for this, but supposing it’s accurate, it’s a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message on your email analytics – this is something that I haven’t struck on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse up on something relating to deliverability nevertheless: to guarantee a high deliverability speed, it is advisable to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I’ve not struck any deliverability difficulties using the cheaper plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in process, the individual registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single sampling procedure is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion rate and therefore the amount of subscribers on your list. A dual opt-in process is best for verifying the people subscribing to your record are using real email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. ) are calculated according to a list containing only real email addresses).
The good news is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there is a great deal of room for improvement with regard to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controllers are offered by Getresponse to change forms off or on on particular devices or individual pages of your website. At the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I connect my Getresponse to a growth-hacking tool named Sumo (this enables me to change pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the webpages I want). Outbound Email Marketing Software
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain functionality just a bit tricky at times).
One area I think that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of articles and move them about an e-newsletter, in practice it is fairly user friendly to use and may lead to accidental deletion of content, or placement of it in the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will make for a helpful instrument – it is just that the execution of it could be rather better.
Additionally, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers it is possible to send to to 1000. It would be useful if that could be increased a bit, as it might help prospective users try out the tool in more’real-world’ scenarios.
There are three main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, several additional kinds of strategy to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists exceed 100,000 email addresses: this begins at $1199, with exact pricing based on prerequisites (if you’re considering the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than many competing platforms. Outbound Email Marketing Software
Distinctions of Each Plan
Each of the Getresponse plans cover the significant basics — key features include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
landing pages – you can only avail of all landing pages that enable split testing and unlimited views if you’re on a’Guru’ plan or greater
Webinars – this performance isn’t available at all around the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly if you have a fairly high number of email addresses on your own database.
By way of example, in case you’ve got a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of mails each month to, you’ll find that hosting it using Getresponse prices $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses in your database however on the number of emails you send per month also. If you are happy to set a limit on the amount of mails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it might sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if less operational offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – offer completely free account for users with a small number of documents (but these do not supply the full assortment of features that you get on a paid plan).
As mentioned earlier, if you’re ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about features? Outbound Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and communicate with an email database.
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any competing product that delivers this’all round’ proposal, and it is what proceeds to convince us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture types also, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
All in all though I speed Getresponse very tremendously – you get substantial bang for your buck with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are happy to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, significantly so) whilst supplying just as much, if not more performance as them.
The discounts you get when paying for a couple of years of service are extremely generous – you’ll be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its website and providing deliverability data for person e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters really easily.
It includes a useful landing page creator – but bear in mind you need to be on a more expensive plan to get the fully operational version of the.
You can try out all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms supplied are not responsive and you can not control when and in which they are displayed on your site.
CRM performance has to be improved considerably before it can be thought of as a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those provided by competing goods.
The pricing structure is a bit perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page addition doesn’t allow you to execute A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Outbound Email Marketing Software