Background Optinmonster Mailerlite
If I asked you to name an email Marketing tool, what would you say? Optinmonster Mailerlite
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email marketing continues to be Dominated by the same large players for the last decade. Which means that they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be tearing MailerLite from limb To limb to see if it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Optinmonster Mailerlite
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your company name, website, Business, address, company size, record size and even the kind of material you intend to send.
Then, You Have to verify your Site (or domain ).
This remains part of this acceptance process, and MailerLite will Simply ask which email is related to that domain so they could email you a verification link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite staff will review your application, assess your Website, and determine whether you’re a fantastic match for their services.
(Quite simply, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to make campaigns and play with the features, but you will not be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps are not ideal for getting started, it Does help prevent unscrupulous users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We’ll get to automations shortly, do not worry.)
But whether it is a new blog article, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, with the choice of altering the subject line and email content.
– RSS campaign: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Aside from a few additional choices, most of these will follow The exact same step-by-step procedure of a normal effort.
So let us walk you through it.
Once you click to create your campaign, you’ll be requested to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from one of the pre-designed email templates — which will move you to the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, however, the designs are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add different Kinds of content to your email, such as videos, merchandise columns, and societal connections.
After making your changes, just click’Done Editing’ and you will Be taken to the recipients’ options where you are able to choose your groups or segments.
The tab also allows one To develop segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, before sending, then you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Optinmonster Mailerlite
Managing Your Subscribers
Having granular control over your readers is arguably among The most essential aspects of any email marketing software now.
Because highly personalized campaigns are necessary if You’re looking to increase opens, clicks, and, above all, your conversions.
And while many providers allow you to”tag” readers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a segment only when they meet the Specified rules, and are automatically added or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice how you can also blend Rules, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Unlike Segments, Groups are updated manually or via an Automation principle — which we’ll get to in a moment — and they have no value besides what you call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are typically used, but MailerLite delivers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to lump multiple subscribers together based on a common denominator.
A tad confusing, I’ll admit… but I feel it’s a fair trade-off For the additional flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own fields, such as title, business, and country.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers along with Your custom field data in distinct columns… or can easily add these fields to your types which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added to a form:
I won’t go too much to the shape Things here because I have an entire section on that below, but this is the strategy I would recommend if you wanted to use this attribute.
Again, as Soon as You’ve gathered your custom field information from new Readers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what is possible with custom fields, but it is important that you understand that this is a feature you can use.
Overall, it’s reasonable to say MailerLite has their contributor Direction and personalization features on point. Optinmonster Mailerlite
If you are not impressed by what you have seen up to Now, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it will offer a fantastic base to work from if, for example the majority people, you do not have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, though They all ultimately do the same task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than some dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Decent pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let’s begin with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your site to display it on particular pages.
Despite starting off super basic, the form designer allows you To personalize everything in the kind style, subjects, background, title, enter fields and, clearly, the button.
Form text may also be edited directly, which gives you a chance To envision your own backup in real time.
It would have been nice to have Some templates, but as you know, there’s more to a form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, such as adding additional fields and setting a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded kind and prevents users from redirecting.
Last but surely not least, you Can assess the way your form screens on mobile by shifting the toggle to responsive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of this Embedded form but as I said before, you can even create popup forms in MailerLite.
While the Vast Majority of this installation process is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a good foundation to work from and the editor is at least as easy to use with this form type.
Clicking the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, like before, you can play with the styling options to get it Matched up with your own branding.
Last, you can choose the close Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any campaign will Give you specific coverage for this effort.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report to get a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so It’s possible to see exactly how your subscribers interacted to another.
Reports for automations will also be Available under the’Automations’ tab, even although I found to be less insightful than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available data more than enough to fulfill their needs.
What’s email advertising without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something that certainly can’t be said for every email marketing software.
After setting your trigger, you can begin adding measures to your workflow.
These steps can be anything from sending an email, adding a Postpone, a conditional split, or an act, like moving a subscriber or upgrading their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.)
For example, there’s now no automation for moving Readers directly into a different automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various classes that activate new automation workflows. It is just much less effective…. yet.
Another question of efficacy here is when creating new emails In the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you straight back into the automations workflow rather than the usual sending options.
Finally, your email address will probably be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation block, which means you can find an concept of what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is really much quicker than what I am utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, you will probably find that this downgrade in functionality.
It is fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there’s 1 type of automation You won’t find in MailerLite, also that I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Readers interact with all the webpages on your site.
This kind of behavioral targeting only is not accessible MailerLite right now, so if it’s something you use or plan to utilize, you might want to skip this one. Optinmonster Mailerlite
The Price of MailerLite is one of the tools biggest Selling points, and let’s face it, most of us love a fantastic deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding on your mails using this program, it is still an wonderful alternative for those starting out.
And what about the top programs?
It turns out, at approximately half of the Cost of the rivalry on average, MailerLite is by far among the least expensive options on the industry. Additionally, if you’re ready to pay annually, you can also get an even better discount.
In fact, I haven’t been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is among those very few advertising tools The (very crowded) sector in recent years, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the remarks. Optinmonster Mailerlite