Description of Getresponse Open Source Web Based Email Marketing Software
Getresponse is primarily an email Advertising program Which Allows you to: Open Source Web Based Email Marketing Software
Import and host a mailing list and also capture data onto it
generate newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does this provide all of the crucial stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down into the key qualities to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer both of these channels – if phone service is a deal-breaker for you then you might wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I have never needed to use it very often (a good thing) but once I have I have discovered it for a small mixed bag (less of a good thing). A number of those live chat service I have received has been outstanding, and I haven’t needed to wait too much time to chat with a broker; the email support .
Some of the feedback I’ve got from our readers will indicate that there do need to be improvements made concerning the quality of support Getresponse offer. As with a number of these types of businesses, I anticipate it boils down to that you get on the day. Open Source Web Based Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter that you shipped and set them in a segment of readers which you may then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it on your emails, and period your future mailouts based on this information
’email ROI’: by adding some tracking code into your post-sales webpage on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user information – you can click one of your readers and see where they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided out of the box look somewhat dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough using the controls provided; and of course there’s nothing to prevent you simply designing your HTML email template and importing the code for it.
Additionally, there are a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, so it is generally pretty simple to locate a good beginning point to get a template and then edit it until you are happy with the plan.
If you are really not pleased with the templates provided by Getresponse, there’s also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (just 11 templates are provided – well short of the 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements that could be created in this area. Open Source Web Based Email Marketing Software
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you — you can set them up so that instantly after someone signs up to a mailing list, they get a welcome message from your business; a week later they can get a discount offer for some of your goods or services; 3 weeks later they could obtain an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the example above, and also action-based messages may be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact preferences
completed transactions / goals
changes in user data
Recently Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a specific link .
This kind of performance goes way beyond what has traditionally been on offer from autoresponders, and allows you to create a user journey which may be customised to the nth degree.
To get a fast overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available on the more expensive programs – the’Pro’ program and upward. Open Source Web Based Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, rather than simply directing individuals to some (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something quite useful in this respect that most of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, which could simply be displayed 1,000 times per month.
Also, and above all, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (whereby the machine shows a sample of your users different variations of your landing page, computes conversion speeds, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they’re certainly a useful feature – then it’s definitely worth looking at among the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an additional $15 per month, but quite frustratingly, although the add-on allows you to display an unlimited number of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is what Getresponse would like one to do) .
Getresponse was ahead of its competitors for quite a while using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you just hit a’cellphone preview’ button to get a quick snapshot of what your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so that you may preview what your own email looks like when the screen is used in either portrait or landscape mode. Open Source Web Based Email Marketing Software
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is the necessity to export data to CSV and back into your email marketing tool as a way to do mailouts (or the need to export data from your email marketing tool in your CRM to include leads to it).
So when I watched Getresponse lately introducing a brand new CRM feature into their plans I had been intrigued – that could potentially do away with all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it to perform rather basic jobs: you could create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline stage.
An example of how you could use this operation is as follows:
You can add a contact to a specific stage on a revenue pipeline depending on the page of your website they finished a form ;
you could then send a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the actions they took with regard to this email (clicking on a particular link ) you can automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and that I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a list of the communication in the contact’s history. There is currently no way of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And strangely, when you click on a contact within a deal pipeline, you can’t see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you’ve sent to your leads aren’t displayed. To observe this, you have to go from the CRM section of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so does not display their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a bargain right to a pipeline and then input the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the things it could do on the automation side is remarkable. I’m hopeful that this attribute gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the idea of having your email database and your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very competitive too by comparison to based webinar solutions. For example, one of the primary webinar services, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can also buy webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key competitors, particularly once you consider that you can connect it in with a built in CRM tool (more about this in a moment). Open Source Web Based Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously a very important thing to look at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it in their website:
At GetResponse we are often asked about the quality of our deliverability rate. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For our customers jointly, however, we are pleased to say our general deliverability rate currently stands at 99%.
Obviously you are going to have to choose the company’s word for this, but assuming it’s accurate, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of every message in your email analytics – this is something I have not encountered on competing goods’ metrics. A thumbs up for this.
I do need to pull Getresponse up on one thing concerning deliverability however: to ensure a high deliverability speed, it’s a good idea to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability difficulties using the less costly plans, competing products do not make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you use use a single opt-in process, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one opt-in process is that it makes it really simple for users to sign up for a mailing list; it also generally increases conversion rate and therefore the amount of readers on your record. A dual opt-in process is best for verifying that the people subscribing to a record are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated based on a list comprising only email addresses).
Now, the good news is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds pretty fine — but to be honest, I think there’s a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controls are provided by Getresponse to change forms on or off on specific devices or individual pages of your website. At the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I connect my Getresponse into a growth-hacking instrument named Sumo (that enables me to change pop-ups off for cellular users, as well as display forms precisely as I’d love to and onto the pages I need ). Open Source Web Based Email Marketing Software
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain functionality a little bit tricky at times).
One area I feel that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of content and transfer them about an e-newsletter, in practice it’s fairly user friendly to use and can cause accidental deletion of content, or positioning of it in the incorrect part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does make for a useful tool – it is only that the implementation of it might be rather better.
Additionally, as described above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the amount of subscribers it is possible to send to to 1000. It would be good if that could be raised a little, as it might help potential users try out the tool in more’real world’ situations.
There are 3 main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, many additional kinds of strategy to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing based on requirements (if you are considering the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than most competing platforms. Open Source Web Based Email Marketing Software
Distinctions of Every Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of all landing pages which allow split testing and boundless views if you’re on a’Guru’ program or higher
Webinars – that functionality is not available whatsoever around the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly in case you have a reasonably large number of email addresses on your own database.
By way of example, in case you’ve got a mailing list containing between 9,000 and 10,000 documents that you want to send an infinite number of mails each month to, then you’ll find that hosting it with Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your own database however on how many emails you send per month too. If you are delighted to limit the amount of mails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service I could think of that comes in significantly cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your list, it may sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less operational offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing providers — notably Mailchimp – provide completely free accounts for users that have a small number of documents (but these don’t offer the entire range of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Open Source Web Based Email Marketing Software
Getresponse represents one of the more cost-effective ways to host and communicate using an email database.
It’s also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any rival product that delivers this’all round’ proposition, and it’s what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements can be made to the data capture forms too, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
All in all though I rate Getresponse very highly – you get substantial bang for your buck with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in certain situations, significantly so) whilst offering just as much, or even more performance as them.
The discounts you get when paying for one or two decades of support are very generous – you’ll be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its website and providing deliverability data for person e-newsletters you send.
It offers a very flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page creator – but keep in mind you have to be on a more expensive strategy to get the fully functional version of this.
You are able to try all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM performance needs to be improved considerably before it could be thought of as a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those supplied by competing products.
The pricing arrangement is a bit perplexing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition does not let you perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Open Source Web Based Email Marketing Software