Description of Getresponse Open Source Mass Email Marketing Software
Getresponse is primarily an email Advertising program Which Allows you to: Open Source Mass Email Marketing Software
Import and host a mailing list and also capture data on it
create newsletters that can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all the key stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down to the crucial features to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email service and assorted online tutorials / tools.
Sadly, the telephone service has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer you both of these stations – if telephone service is a deal-breaker for you then you might want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I’ve not had to use it very often (a fantastic thing) but once I have I’ve found it to be a small mixed bag (less of a fantastic thing). Some of those live chat support I have received has been outstanding, and I haven’t had to wait too much time to chat with a broker; the email service .
Some of the comments I’ve got from our readers does indicate that there do have to be improvements made in terms of the caliber of service Getresponse offer. As with a lot of these kinds of businesses, I anticipate it boils down to who you get daily. Open Source Mass Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of course – open speed, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot people who did not engage with an e-newsletter you shipped and put them in a section of readers that you can then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it on your mails, and time your prospective mailouts based on this info
’email ROI’: by adding some tracking code into your post-sales webpage on your website, you can discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you could click on one of your subscribers and see in which they signed from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied from the box seem somewhat dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls supplied; and of course there’s nothing to prevent you simply designing your own HTML email template and importing the code for this.
Furthermore, there are a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, therefore it is generally pretty simple to find a good starting point for a template and then edit it until you’re happy with the design.
If you are really unhappy with the templates provided by Getresponse, there’s also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options are not very extensive (only 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely a few improvements that could be made in this region. Open Source Mass Email Marketing Software
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you — you can put them up so that immediately after someone signs up to your mailing list, they get a welcome message from your company; a week later they can get a discount offer for a number of your products or services; 3 months later they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes connected preferences
completed transactions / goals
changes in user data
Recently Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link .
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create a user journey that can be customised to the nth level.
To get a fast overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available to the more expensive programs – the’Guru’ program and upward. Open Source Mass Email Marketing Software
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads in the event, instead of simply directing individuals to some (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, that can simply be displayed 1,000 times per month.
Additionally, and above all, you can not use the landing page A/B testing performance on the cheapest Getresponse plan (where the machine indicates a sample of your users different versions of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are unquestionably a helpful attribute – then it is definitely worth looking at one of the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an extra $15 per month, however quite frustratingly, even though the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the pricier programs (which I suppose is what Getresponse would like you to do!) .
Getresponse was before its competitors for quite some time with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see image right).
Not just that but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the screen is employed in either portrait or landscape style. Open Source Mass Email Marketing Software
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the need to export data to CSV and straight back to your email marketing instrument as a way to perform mailouts (or the need to export data from the email marketing tool into your CRM to include prospects to it).
So when I saw Getresponse recently introducing a brand new CRM attribute into their plans I was intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it in order to carry out quite basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
You can add a contact to a specific stage on a sales pipeline depending on the page of your site that they finished a form ;
you can then send them a automated email tailored to this pipeline period a couple of days later;
and based on the actions they took in regards to that email (clicking on a certain link etc) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all good news about the CRM front there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of the communication in the contact’s history. There is currently no way of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, when you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads aren’t displayed. To observe this, you have to go from the CRM part of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing so does not display their deal history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and enter the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the stuff it can perform on the automation side is remarkable. I am optimistic that this feature becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the notion of getting your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very competitive also compared to established webinar solutions. By way of instance, among the leading webinar services, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can even buy webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key rivals, particularly once you consider you could link it in with a built-in CRM tool (more on this in a minute ). Open Source Mass Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always a very important point to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we’re often asked about the quality of the deliverability speed. Because deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For our clients jointly, however, we are pleased to say our overall deliverability rate now stands at 99%.
Obviously you are going to need to take the organization’s word for this, but supposing it’s true, it’s a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message in your email analytics – this is something that I haven’t struck on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing relating to deliverability however: to guarantee a high deliverability rate, it is advisable to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I have not encountered any deliverability problems utilizing the less costly plans, competing goods do not make you invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you utilize a single opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one opt-in process is that it makes it really easy for users to subscribe to a mailing list; it also generally increases conversion rate and therefore the amount of readers on your list. A double opt-in procedure is best for verifying the folks subscribing to a record are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated according to a list comprising only email addresses).
The good news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds quite fine — but to be honest, I think there is a lot of room for advancement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on particular devices or pages of your site. In the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I link my Getresponse to a growth-hacking tool called Sumo (that enables me to change pop-ups off for mobile users, as well as display forms exactly as I’d like to and onto the pages I want). Open Source Mass Email Marketing Software
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality just a bit tricky at times).
1 place I feel that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it is fairly clunky to use and may lead to accidental deletion of material, or placement of it in the incorrect part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will result in a useful tool – it is only that the execution of it could be somewhat better.
Additionally, as explained above, the CRM tool could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse provides is fully operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the number of readers it is possible to send to 1000. It would be good if this could be raised a little, as it might help prospective users try the tool out in more’real-world’ scenarios.
There are three chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional kinds of strategy to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: that starts at $1199, with exact pricing based on requirements (if you’re considering the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than many competing platforms. Open Source Mass Email Marketing Software
Distinctions of Each Plan
All the Getresponse plans cover the significant basics — key characteristics include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of landing pages that allow split testing and unlimited views if you’re on a’Pro’ plan or greater
Webinars – that performance isn’t available whatsoever on the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you have a reasonably high number of email addresses onto your database.
By way of example, if you have a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of mails each month to, you might find that hosting it with Getresponse costs $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your database but on how many emails you send per month also. If you are happy to limit the number of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service that I could think of that comes from considerably cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your list, it may occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less operational offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — especially Mailchimp – provide free account for users with a small number of records (but these don’t offer the entire assortment of features that you get on a paid program ).
As stated before, if you’re prepared to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Open Source Mass Email Marketing Software
Getresponse represents one of the more cost-effective tactics to host and communicate with an email .
It’s also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that offers this’all round’ proposition, and it’s what continues to convince us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made to the data capture types too, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the support offering.
Overall though I speed Getresponse very highly – you get considerable bang for your dollar with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in some cases, substantially so) whilst supplying just as much, or even more performance as them.
The reductions you receive when paying for a couple of decades of service are very generous – you will be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its own website and supplying deliverability data for person e-newsletters you send.
It provides a very flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters really readily.
It includes a helpful landing page founder – but bear in mind that you need to be on a more expensive plan to get the fully functional version of this.
You can test all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms supplied are not responsive and you can not control when and where they’re displayed on your website.
CRM functionality needs to be improved substantially before it can be considered a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those supplied by competing products.
The pricing structure is a bit perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to execute A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Open Source Mass Email Marketing Software