Description of Getresponse Open Source Email Marketing Software For Mac
Getresponse is primarily an email Advertising app that allows you to: Open Source Email Marketing Software For Mac
Import and host a mailing list and catch data onto it
generate newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all the crucial stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the crucial qualities to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email service and assorted online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer you these two channels – if phone support is a deal-breaker for you you may want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I’ve never needed to use it very often (a good thing) but once I’ve I have found it for a small mixed bag (less of a good thing). A number of the live chat service I’ve received was excellent, and I haven’t needed to wait too much time to talk to a broker; the email service less so.
Some of the feedback I’ve got from our readers will suggest that there do need to be improvements made in terms of the caliber of support Getresponse offer. Much like a number of these types of companies, I expect it boils down to who you get on the day. Open Source Email Marketing Software For Mac
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who did not participate with an e-newsletter that you shipped and set them in a section of subscribers which you can then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it in your emails, and time your future mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales page on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user information – you could click on one of your subscribers and see in which they signed from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most fully featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied from the box look somewhat dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, designs and imagery easily enough using the controls supplied; and of course there’s nothing to prevent you designing your own HTML email template and minding the code for this.
Furthermore, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, so it is generally pretty simple to find a good starting point to get a template and then edit it until you are happy with the plan.
If you’re really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options aren’t so extensive (just 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements that could be made in this area. Open Source Email Marketing Software For Mac
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you personally — you can set them up so that immediately after somebody signals up to a mailing list, they get a welcome message from the company; a week after they can receive a discount deal for some of your products or services; three months after they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, for example:
subscriptions to particular lists
changes in contact tastes
finished transactions / targets
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link etc..
This kind of performance goes way beyond what has traditionally been available from autoresponders, and lets you make a user journey which can be customised to the nth degree.
For a fast overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available on the pricier plans – the’Pro’ plan and upward. Open Source Email Marketing Software For Mac
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads in the event, instead of simply directing people to some (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this respect that the majority of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce one landing page, that can only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (where the machine indicates a sample of your customers different versions of your landing page, computes conversion rates, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they are certainly a helpful attribute – then it is definitely worth considering among the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 a month, but quite frustratingly, even though the add-on permits you to show an infinite number of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the more expensive programs (which I guess is what Getresponse want one to do) .
Getresponse was ahead of its rivals for quite a while with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’cellphone preview’ button to get an instant snapshot of what your email resembles on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone preview around, so that you may preview what your email looks like when the display is used in either portrait or landscape mode. Open Source Email Marketing Software For Mac
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is that the need to export information to CSV and straight back to your email marketing tool in order to do mailouts (or the necessity to export data from your email marketing tool into your CRM to include leads to it).
When I watched Getresponse lately introducing a brand new CRM feature into their plans I had been intrigued – that could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it to perform quite basic jobs: you could create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular point on a sales pipeline depending on the page of your website they finished a form on;
you could then send them a automated email tailored to that pipeline stage a few days later;
and dependent on the action they took in regards to that email (clicking on a certain link ) you can automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a list of this communication in the contact’s history. There’s currently no way of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And strangely, when you click a contact within a deal pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your prospects aren’t displayed. To see this, you need to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then input the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it can do on the automation side is impressive. I am hopeful that this feature becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of getting your email database and your webinar tool under the exact same roof is extremely appealing.
The pricing is also very aggressive too by comparison to based webinar solutions. By way of instance, among the leading webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ program permits you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also purchase webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key rivals, particularly when you consider you could link it in using a built-in CRM tool (more on this in a moment). Open Source Email Marketing Software For Mac
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always an important point to look at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it in their site:
At GetResponse we are often asked about the quality of the deliverability speed. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers jointly, nevertheless, we are proud to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to need to take the organization’s term for this, but supposing it is true, it’s a good speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really gives you the deliverability rate of each message on your email analytics – this is something I haven’t encountered on competing products’ metrics. A thumbs up for it.
I do have to pull Getresponse up on something concerning deliverability however: to guarantee a high deliverability speed, it is advisable to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I’ve not struck any deliverability difficulties utilizing the cheaper plans, competing products do not make you invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you utilize a single opt-in procedure, the person signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one opt-in process is that it makes it really simple for users to sign up for a mailing list; it also generally increases conversion rate and so the number of subscribers on your list. A dual opt-in process is best for verifying that the people subscribing to your record are using real email addresses and contributes to cleaner data and more accurate stats (because open rates etc. ) are calculated according to a list containing only email addresses).
Now, the fantastic news here is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds quite fine — but to be honest, I think there is a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controllers are offered by Getresponse to switch forms off or on on particular devices or pages of your site. At the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse to some growth-hacking instrument called Sumo (this allows me to switch pop-ups off for mobile users, as well as display forms precisely as I’d love to and onto the pages I need ). Open Source Email Marketing Software For Mac
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain functionality a little bit tricky at times).
1 place I feel that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of articles and move them around an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of content, or positioning of it in the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will result in a helpful tool – it’s only that the execution of it could be rather better.
Additionally, as described above, the CRM instrument could be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is fully operational and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product that I do not use” scenario.
The only down side to the free trial is the fact that it limits the amount of readers you can send to to 1000. It would be good if that could be increased a bit, as it might help prospective users try out the tool in more’real-world’ situations.
There are three main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional kinds of plan to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: that begins at $1199, with exact pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than many competing platforms. Open Source Email Marketing Software For Mac
Distinctions of Every Plan
All the Getresponse plans cover the significant basics — key characteristics include:
The ability to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of landing pages which enable split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – that performance is not accessible whatsoever around the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly if you have a reasonably high number of email addresses on your database.
For example, in case you’ve got a mailing list comprising between 9,000 and 10,000 records which you want to send an unlimited number of mails per month to, then you might find that hosting it with Getresponse costs $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your own database but on how many emails you send a month also. If you’re happy to set a limit on the amount of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your listing, it may occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less functional offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing providers — notably Mailchimp – offer completely free accounts for users that have a small number of records (but these do not offer the entire assortment of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Open Source Email Marketing Software For Mac
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It is also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any competing product that delivers this’all round’ proposition, and it is what proceeds to persuade us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements could be made into the data capture types too, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the service offering.
All in all though I rate Getresponse very highly – you get substantial bang for your buck with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain cases, significantly so) whilst supplying just as much, if not more functionality as them.
The discounts you get when paying upfront for a couple of years of support are extremely generous – you’ll be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its site and supplying deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters very readily.
It includes a useful landing page founder – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of the.
You are able to test out all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and where they are displayed on your website.
CRM functionality needs to be improved substantially before it can be considered a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with users having to pay something of a superior to access the landing page creator tool.
The free trial restricts the number of subscribers you can send messages to to 1000.
The landing page add-on does not let you perform A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Open Source Email Marketing Software For Mac