Introduction Open Source Email Marketing Php Mysql
When I asked you to name an email Marketing tool, what would you say? Open Source Email Marketing Php Mysql
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising has been Dominated by the identical big players for the previous ten years. Which means that they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Open Source Email Marketing Php Mysql
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your organization name, website, Industry, address, company size, list size and also the type of content you intend to send.
Then, You Have to confirm your Site (or domain ).
This remains part of this approval process, and MailerLite will Simply ask which email is related to this domain in order that they can email you a verification link.
As Soon as You’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Website, and determine whether you are a good fit for their service.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to make campaigns and play with the features, but you will not have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these steps aren’t ideal for getting started, it Does help stop unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email advertising.
(We’ll get to automations shortly, don’t worry.)
But if it is a brand new blog post, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, together with the option of changing the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Aside from a few added choices, the Majority of these will follow Exactly the same step-by-step process of a standard campaign.
So let’s walk you through it.
As Soon as You click on to create your effort, you’ll be asked to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from among their pre-designed email templates — that will move you to the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will select the first template from the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Types of content to your email, including videos, merchandise columns, and social connections.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ choices where you are able to choose your classes or sections.
The tab also allows you To develop segment-like rules , in case your targeting is not quite perfect.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Open Source Email Marketing Php Mysql
Managing Your Subscribers
Possessing granular control over your readers is arguably among The most essential facets of any email advertising software today.
Because highly personalized efforts are necessary if You are looking to increase clicks, opens, and, above all, your conversions.
And while most providers Permit You to”label” subscribers in order To target them effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a section only when they fulfill the Specified rules, and will be automatically added or eliminated accordingly.
Here is what setting up a rule looks like:
Notice how you can also combine Rules, as well as an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Unlike Segments, Groups are upgraded manually or through an Automation rule — which we will get into in a moment — and they have no value aside from what you call them.
As you start to use this platform, you’ll Start to understand Where Segments and Groups are generally used, but MailerLite offers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to lump multiple subscribers together according to a common denominator.
A tad confusing, I will admit… but I believe it’s a fair trade-off For the added flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as name, company, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers along with Your custom field information in distinct columns… or may simply add these fields to your types which will only apply to future readers.
Here’s a screenshot of a test area I created and added into a form:
I won’t go too much into the form Things here since I have an entire section on that below, but this is the strategy I would recommend if you wished to use this attribute.
Again, once you’ve gathered your custom field information from new Subscribers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important to understand this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their contributor Management and personalization features on stage. Open Source Email Marketing Php Mysql
If you’re not impressed by what you’ve seen so far, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a great base to work from if, like most people, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all ultimately do the identical job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual site builders, and it is better than some dedicated solutions *cough* WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Decent pair of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover here.
Let’s begin with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your site to display it on specific pages.
Despite beginning super basic, the form designer lets you To customize everything from the form style, fields, background, name, input fields and, of course, the button.
Form text may also be edited directly, which Provides you a chance To visualize your backup in real-time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than simply its physical appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, such as adding extra fields and setting a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, Which will replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can check how your form displays on mobile by shifting the toggle to responsive mode.
You won’t be able to make any design changes , but it makes Sense to check, nevertheless.
So that’s an overview of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of the installation Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a fantastic base to work from and the editor is just as simple to use for this form kind.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types Now around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, as before, you can perform the styling options to get it Matched with your branding.
Finally, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have .
That is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation stats, and form signups.
Clicking into any effort will Give you special reporting for that effort.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into different areas of this report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see your subscribers interacted to another.
Reports for automations are also Accessible under the’Automations’ tab, though I found to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available statistics more than sufficient to meet their demands.
What is email marketing with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you’ve ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something that certainly can’t be said for each and every email advertising software.
After establishing your trigger, you can Start adding measures to your workflow.
These measures could be anything from sending an email, including a Postpone, a bubble break, or an action, like moving a contributor or upgrading their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed if they do not open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s currently no automation for transferring Readers directly into another automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s simply not as efficient…. yet.
Another matter of efficiency here is when creating new mails From the automation workflow builder.
After having an email block to The workflow, you will be asked to add your subject line which appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow instead of the usual sending options.
Finally, your email address will be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation block, so you can find an concept about what it contains at a glance.
While this procedure may seem like A grind on paper, it’s really much quicker than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will likely find this a downgrade in functionality.
It’s quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is one Kind of automation You won’t find in MailerLite, and that I think that it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Readers interact with the webpages on your website.
This Sort of behavioral targeting just isn’t accessible MailerLite right now, so if it’s something you use or intend to utilize, you might want to skip this one. Open Source Email Marketing Php Mysql
The Price of MailerLite is among those tools biggest Selling points, and let’s face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding in your emails using this plan, it is still an amazing option for anyone starting out.
And what about the top programs?
It ends up, at approximately half of the Price of this rivalry on average, MailerLite is by far one of the cheapest options available on the industry. Plus, if you are willing to pay yearly, you can also get an even greater discount.
In fact, I haven’t been able to find anything that does exactly the same job, cheaper.
MailerLite is among the few email marketing tools to disrupt The (very crowded) industry in the last couple of decades, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you In the comments. Open Source Email Marketing Php Mysql