Description of Getresponse Oo Mail Sign In
Getresponse is primarily an email Advertising program Which Allows you to: Oo Mail Sign In
Import and host a mailing list and catch data on it
generate newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it’s getting more of an’all-in-one’ marketing solution.
Besides email advertising, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does it provide all the key stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down into the key features to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email support and various online tutorials / resources.
Regrettably, the phone support has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer you these two stations – if phone support is a deal-breaker for you you may wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I’ve never needed to use it very often (a good thing) but once I’ve I’ve discovered it to be a small mixed bag (less of a fantastic thing). A number of those live chat service I have received has been excellent, and I have not had to wait too long to chat with an agent; the email service .
Some of the feedback I have from our readers does suggest that there do need to be improvements made in terms of the quality of service Getresponse offer. As with a lot of these kinds of businesses, I anticipate it boils down to who you get daily. Oo Mail Sign In
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter that you shipped and put them in a segment of readers that you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action on your mails, and time your future mailouts based on this info
’email ROI’: by incorporating some tracking code into your post-sales page on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user information – you could click on one of your subscribers and see where they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales tracking) but Getresponse’s reporting application is decidedly one of most featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided out of the box look a bit dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and vision easily enough using the controls supplied; and of course there is nothing to prevent you designing your HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, therefore it’s generally pretty simple to find a good beginning point to get a template and then edit it before you’re delighted with the plan.
If you are really not pleased with the templates offered by Getresponse, there is also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t very extensive (just 11 templates are provided – well short of the 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements which could be made in this region. Oo Mail Sign In
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you personally — you can set them up so that immediately after someone signs up to a mailing list, they get a welcome message in the business; a week later they could get a discount offer for some of your goods or services; three weeks after they could obtain an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the example above, and action-based messages may be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact tastes
finished trades / targets
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This kind of functionality goes way beyond what’s traditionally been on offer from autoresponders, and allows you to make an individual travel which may be customised to the nth degree.
To get a quick overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available to the more expensive programs – the’Guru’ plan and upward. Oo Mail Sign In
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads if, instead of simply directing people to a (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that most of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, that could simply be displayed 1,000 times per month.
Additionally, and above all, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse program (whereby the system shows a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re unquestionably a helpful attribute – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an extra $15 a month, but quite frustratingly, although the add-on permits you to show an infinite number of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for a few of the more expensive programs (which I suppose is exactly what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite some time using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit a’cellphone preview’ button for a quick snapshot of what your email resembles on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone trailer around, so you may preview what your email looks like when the display is used in either portrait or landscape style. Oo Mail Sign In
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is that the need to export information to CSV and back to your email marketing tool in order to do mailouts (or the necessity to export info from your email marketing tool in your CRM to include leads to it).
When I watched Getresponse lately introducing a brand new CRM feature in their plans I had been intrigued – this could potentially do away with all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to perform rather basic tasks: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline phase.
An example of how you could use this operation is as follows:
It is possible to add a contact to a specific stage on a sales pipeline based on the page of your site that they finished a form on;
you could then send them a automated email tailored to that pipeline stage a couple of days afterwards;
and based on the action they took in regards to that email (clicking on a certain link etc) you could automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a list of this communication in the contact’s history. There’s currently no method of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And oddly, when you click a contact within a bargain pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your leads aren’t displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a deal right to a pipeline and enter the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the things it can perform on the automation aspect is remarkable. I’m optimistic that this attribute gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of getting your email database and your webinar tool under the same roof is very appealing.
The pricing is also very competitive also compared to based webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program permits you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can even buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key rivals, especially when you believe that you can connect it in using a built in CRM tool (more about this in a minute ). Oo Mail Sign In
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously an important thing to look at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, nevertheless, we’re proud to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to need to choose the company’s term for this, but supposing it’s accurate, it is a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something I haven’t encountered on rival products’ metrics. A thumbs up for it.
I do need to pull Getresponse up on one thing relating to deliverability however: to guarantee a high deliverability speed, it is advisable to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I have not encountered any deliverability difficulties using the cheaper plans, competing goods don’t force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you use use a single opt-in process, the individual registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single opt-in process is that it makes it very easy for users to sign up for a mailing list; it also generally increases conversion speed and so the amount of readers on your record. A dual opt-in procedure is best for verifying the folks subscribing to a list are using real email addresses and leads to cleaner information and more precise stats (because receptive rates etc. ) are calculated according to a list containing just real email addresses).
Now, the good news here is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds quite fine — but to be honest, I think there is a great deal of room for advancement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controllers are offered by Getresponse to change forms on or off on specific devices or pages of your site. At the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I link my Getresponse to some growth-hacking tool called Sumo (this allows me to change pop-ups off for cellular users, as well as display forms exactly as I’d like to and onto the pages I want). Oo Mail Sign In
Overall, Getresponse is pretty simple to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain performance a little bit tricky at times).
One area I think that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of articles and move them about an e-newsletter, in practice it’s fairly user friendly to use and may cause accidental deletion of content, or positioning of it in the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does make for a useful tool – it is only that the implementation of it might be rather better.
Also, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product I do not use” scenario.
The only down side to this free trial is the fact that it limits the amount of readers you can send to to 1000. It would be useful if this could be increased a little, as it might help prospective users try the tool out in more’real-world’ situations.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, several additional types of plan to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: that starts at $1199, with exact pricing depending on requirements (if you are considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. Oo Mail Sign In
Distinctions of Every Plan
Each of the Getresponse plans cover the important basics — key characteristics include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you’re on a’Pro’ program or higher
Webinars – this functionality is not available at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly in case you have a reasonably high number of email addresses onto your own database.
By way of example, if you have a mailing list comprising between 9,000 and 10,000 documents which you want to send an infinite number of emails per month to, then you’ll find that hosting it using Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your database however on how many emails you send per month also. If you’re delighted to limit the amount of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service I could think of that comes from significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your list, it might sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less functional offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — notably Mailchimp – provide completely free account for users that have a small number of records (but these do not supply the full assortment of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Oo Mail Sign In
Getresponse represents one of the more cost-effective ways to host and speak with an email database.
It is also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any rival product that offers this’all round’ proposal, and it is what proceeds to persuade us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made into the data capture types also, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the service offering.
All in all though I speed Getresponse very highly – you get substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst supplying as much, or even more functionality as them.
The discounts you receive when paying upfront for a couple of years of support are very generous – you will be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its own website and providing deliverability data for person e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters really easily.
It includes a useful landing page founder – but keep in mind you need to be on a more expensive plan to get the fully operational version of this.
You are able to test out all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms provided are not responsive and you can’t control when and where they’re displayed on your website.
CRM performance needs to be improved considerably before it can be thought of as a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those supplied by competing goods.
The pricing arrangement is a bit perplexing, with users having to pay something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Oo Mail Sign In