Description of Getresponse Ontraport Software Email Marketing System
Getresponse is primarily an email Advertising app that allows you to: Ontraport Software Email Marketing System
Import and host a mailing list and also capture data on it
generate newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing alternative.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does this provide all of the key stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down into the key qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone service has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer these two stations – if telephone support is a deal-breaker for you you might want to consider Aweber, which still supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I have not had to use it quite frequently (a good thing) but once I’ve I have found it for a small mixed bag (less of a fantastic thing). Some of those live chat service I have received was outstanding, and I haven’t needed to wait too much time to chat with an agent; the email support less so.
Some of the comments I have from our readers does indicate that there do have to be improvements made concerning the caliber of service Getresponse offer. Much like a number of these kinds of businesses, I anticipate it boils down to that you get on the day. Ontraport Software Email Marketing System
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot people who did not participate with an e-newsletter you shipped and set them in a segment of subscribers which you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it on your mails, and time your prospective mailouts according to this information
’email ROI’: by incorporating some tracking code to your post-sales page on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you could click one of your subscribers and see where they signed from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) but Getresponse’s reporting tool is decidedly one of most fully featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box look a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough using the controls provided; and naturally there is nothing to prevent you simply designing your own HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — around 500 — and they are presented in easy-to-understand categories, therefore it is generally pretty simple to find a good beginning point for a template and edit it before you are happy with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options aren’t very extensive (only 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think there are definitely a few improvements that could be made in this region. Ontraport Software Email Marketing System
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you personally — you can put them up so that immediately after somebody signs up to a mailing list, they get a welcome message from your company; a week after they could get a discount deal for some of your products or services; 3 months after they could receive an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and also action-based messages can be triggered by user actions or advice, for example:
subscriptions to particular lists
changes connected preferences
completed transactions / targets
changes in consumer information
Recently Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This type of performance goes far beyond what’s traditionally been available from autoresponders, and allows you to make an individual journey which can be customised to the nth level.
For a fast overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available to the pricier programs – the’Pro’ program and upward. Ontraport Software Email Marketing System
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads if, rather than simply directing people to some (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse offers something quite useful in this regard that most of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce one landing page, that could simply be displayed 1,000 times a month.
Also, and above all, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (whereby the machine indicates a sample of your users different versions of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they’re unquestionably a helpful attribute – then it is definitely worth looking at one of the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an extra $15 per month, however very frustratingly, although the add-on permits you to display an infinite number of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I guess is exactly what Getresponse want one to do) .
Getresponse was ahead of its competitors for quite some time with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than many similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’cellphone preview’ button to get a quick snapshot of what your email resembles on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone trailer around, so you may preview what your email looks like when the display is used in either portrait or landscape style. Ontraport Software Email Marketing System
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is the necessity to export information to CSV and back into your email marketing tool as a way to do mailouts (or the necessity to export data from your email marketing tool into your CRM to include prospects to it).
When I watched Getresponse recently introducing a new CRM feature in their plans I was intrigued – that could possibly do away with all that info exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it in order to perform rather basic tasks: you can create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your site they finished a form ;
you can then send a automated email tailored to that pipeline period a few days later;
and dependent on the action they took in regards to that email (clicking on a particular link etc) you can automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a list of this communication in the contact’s history. There’s now no method of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And oddly, when you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you have sent to your prospects are not displayed. To see this, you have to go from the CRM section of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a deal right to a pipeline and input the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it can do on the automation side is impressive. I am optimistic that this feature gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of having your email database along with your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very competitive too compared to based webinar solutions. By way of example, one of the leading webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ program permits you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might also purchase webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key rivals, particularly when you consider you could link it in using a built-in CRM tool (more on this in a moment). Ontraport Software Email Marketing System
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always a very important thing to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we are often asked about the quality of our deliverability speed. Since deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, however, we’re proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to take the organization’s word for this, but assuming it is true, it’s a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – that is something I haven’t encountered on competing goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing concerning deliverability nevertheless: to guarantee a high deliverability speed, it is advisable to use a system named DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I have not encountered any deliverability difficulties utilizing the cheaper plans, competing goods don’t force you to invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in process, the individual registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one opt-in process is that it makes it very easy for users to sign up for your mailing list; additionally, it generally increases conversion rate and so the amount of readers on your record. A dual opt-in process is best for verifying that the people subscribing to a record are using actual email addresses and leads to cleaner information and more accurate stats (because open rates etc. are calculated based on a list containing just email addresses).
The good news here is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a lot of room for advancement with regard to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controls are provided by Getresponse to switch forms off or on on particular devices or pages of your website. In the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I link my Getresponse into a growth-hacking instrument named Sumo (this enables me to switch pop-ups off for mobile users, as well as display forms precisely as I’d like to and on the pages I want). Ontraport Software Email Marketing System
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance just a little bit tricky at times).
1 area I think that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of content and move them about an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of material, or placement of it in the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a useful tool – it’s only that the execution of it might be somewhat better.
Additionally, as explained above, the CRM instrument might be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse provides is fully operational and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is that it limits the number of subscribers you can send to 1000. It would be good if this could be raised a bit, as it might help prospective users try out the tool in more’real-world’ scenarios.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional types of plan to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists transcend 100,000 email addresses: that starts at $1199, using exact pricing depending on requirements (if you’re interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than most competing platforms. Ontraport Software Email Marketing System
Distinctions of Every Plan
All the Getresponse plans cover the important basics — key characteristics include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
Landing pages – you can simply avail of landing pages that allow split testing and unlimited views if you are on a’Guru’ program or greater
Webinars – that performance isn’t available at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you have a reasonably high number of email addresses on your database.
For example, if you’ve got a mailing list comprising between 9,000 and 10,000 records which you want to send an infinite number of emails each month to, you’ll find that hosting it with Getresponse costs $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database however on the number of emails you send a month too. If you are delighted to limit the number of emails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The only well-known service that I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your list, it may sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if less operational offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing suppliers — notably Mailchimp – offer free accounts for users with a few records (but these do not offer the full range of features that you get on a paid plan).
As stated earlier, if you are prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about attributes? Ontraport Software Email Marketing System
Getresponse represents one of the more cost-effective ways to host and communicate using an email .
It’s also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that delivers this’all round’ proposal, and it is what continues to persuade us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture forms also, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain situations, substantially so) whilst offering just as much, or even more performance as them.
The discounts you receive when paying for a couple of decades of service are extremely generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its own reporting and thorough split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its own website and supplying deliverability statistics for individual e-newsletters you send.
It offers a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really easily.
It includes a useful landing page creator – but bear in mind you need to be on a more expensive strategy to get the fully functional version of this.
You can try out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can not control when and in which they are displayed on your site.
CRM functionality has to be improved substantially before it can be thought of as a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those supplied by competing goods.
The pricing arrangement is a bit perplexing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages to to 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Ontraport Software Email Marketing System