Description of Getresponse Online Software For Email Marketing
Getresponse is primarily an email marketing program Which Allows you to: Online Software For Email Marketing
Import and host a mailing list and catch data onto it
create newsletters which can be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does this provide all the crucial stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down to the crucial features to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email support and assorted online tutorials / resources.
Regrettably, the phone service has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer both of these stations – if phone service is a deal-breaker for you then you might wish to contemplate Aweber, which still provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I have not had to use it quite often (a fantastic thing) but when I’ve I have discovered it to be a bit of a mixed bag (less of a good thing). A number of the live chat service I’ve received has been outstanding, and I have not needed to wait too long to chat with an agent; the email service .
Some of the feedback I’ve got from our readers does indicate that there do need to be improvements made in terms of the quality of service Getresponse offer. As with a number of these kinds of businesses, I anticipate it boils down to who you get on the day. Online Software For Email Marketing
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot individuals who did not engage with an e-newsletter that you sent and set them in a segment of readers that you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action on your emails, and time your future mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales page on your website, you can discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user info – you can click one of your readers and see in which they signed from, where they are found and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales tracking) but Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied out of the box look a bit dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough with all the controls provided; and naturally there’s nothing to stop you simply designing your own HTML email template and minding the code for this.
Furthermore, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, therefore it is generally pretty straightforward to locate a good starting point to get a template and edit it before you’re happy with the plan.
If you’re really unhappy with the templates provided by Getresponse, there is also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (just 11 templates are supplied – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely some improvements which could be made in this area. Online Software For Email Marketing
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you personally — you can set them up so that immediately after someone signals up to a mailing list, they receive a welcome message from your company; a week after they could get a discount deal for some of your goods or services; 3 months after they could receive an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the example above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to certain lists
changes connected tastes
finished transactions / targets
changes in user data
Lately Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link .
This kind of performance goes way beyond what’s traditionally been on offer from autoresponders, and lets you make an individual travel which may be customised to the nth degree.
To get a quick overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available to the pricier programs – the’Guru’ plan and upward. Online Software For Email Marketing
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads if, instead of simply directing individuals to a (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something very useful in this respect that most of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which can simply be displayed 1,000 times per month.
Additionally, and above all, you can not use the landing page A/B testing performance on the least expensive Getresponse plan (where the machine shows a sample of your customers different variations of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they’re unquestionably a helpful feature – then it is definitely worth looking at one of the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an additional $15 per month, but very frustratingly, even though the add-on permits you to display an infinite number of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is what Getresponse would like you to do) .
Getresponse was ahead of its competitors for quite some time with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than most similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’cellphone preview’ button to get a quick snapshot of what your email resembles on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone preview around, so you can preview what your email looks like when the display is used in either portrait or landscape style. Online Software For Email Marketing
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is that the necessity to export information to CSV and back into your email marketing instrument in order to perform mailouts (or the necessity to export data from your email marketing tool in your CRM to include leads to it).
So when I saw Getresponse lately introducing a new CRM feature into their plans I had been intrigued – this could possibly eliminate all that data exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific point on a revenue pipeline depending on the page of your website they completed a form ;
you can then send a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the actions they took with regard to that email (clicking on a particular link ) you can automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and that I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a list of the communication from the contact’s history. There is now no way of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And strangely, when you click on a contact within a deal pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you have sent to your prospects are not displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a deal right to a pipeline and enter the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it could perform on the automation side is impressive. I’m optimistic that this feature gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the idea of getting your email database and your webinar tool under the exact same roof is extremely appealing.
The pricing is also very aggressive too by comparison to established webinar solutions. By way of example, one of the leading webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan permits you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can even purchase webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key competitors, particularly when you consider that you can connect it in with a built-in CRM tool (more about this in a moment). Online Software For Email Marketing
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously a very important thing to look at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Because deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients collectively, however, we are pleased to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to take the organization’s word for this, but assuming it’s true, it’s a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse really gives you the deliverability rate of each message in your email analytics – this is something that I have not encountered on rival goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on something concerning deliverability nevertheless: to guarantee a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties utilizing the less costly plans, competing products do not make you invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you utilize one opt-in procedure, the individual registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one opt-in process is that it makes it really simple for users to subscribe to a mailing list; additionally, it generally increases conversion speed and therefore the amount of readers on your record. A dual opt-in procedure is best for verifying that the people subscribing to a list are using actual email addresses and leads to cleaner data and more precise stats (because receptive rates etc. ) are calculated based on a list containing just real email addresses).
Now, the fantastic news here is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds quite fine — but to tell the truth, I think there is a great deal of room for improvement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are provided by Getresponse to switch forms off or on on specific devices or individual pages of your site. At the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I link my Getresponse to a growth-hacking instrument called Sumo (this allows me to change pop-ups off for mobile users, in addition to display forms exactly as I’d love to and on the webpages I need ). Online Software For Email Marketing
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain performance a bit tricky at times).
1 place I feel that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of articles and transfer them around an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of content, or positioning of it in the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does make for a useful instrument – it’s only that the implementation of it might be somewhat better.
Also, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is completely functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is that it limits the number of readers you can send to 1000. It would be good if this could be increased a little, as it might help prospective users try the tool out in more’real-world’ situations.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional types of strategy to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists transcend 100,000 email addresses: that starts at $1199, with exact pricing based on requirements (if you’re interested in the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than many competing platforms. Online Software For Email Marketing
Distinctions of Each Strategy
All the Getresponse plans cover the significant basics — key characteristics include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
landing pages – you can simply avail of landing pages that allow split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – this functionality is not accessible at all on the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, particularly if you’ve got a reasonably high number of email addresses onto your own database.
For example, if you’ve got a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of emails each month to, you’ll discover that hosting it using Getresponse costs $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your own database but on how many emails you send a month too. If you’re delighted to limit the number of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service I can think of that comes in considerably cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less functional offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing providers — especially Mailchimp – offer completely free accounts for users that have a small number of documents (but these do not supply the full range of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Online Software For Email Marketing
Getresponse represents among the more cost-effective tactics to host and communicate with an email database.
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any rival product that delivers this’all round’ proposal, and it’s what proceeds to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements can be made into the data capture types too, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the support offering.
Overall though I rate Getresponse very highly – you receive substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst supplying as much, or even more functionality as them.
The reductions you receive when paying for a couple of decades of support are extremely generous – you will be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its own reporting and thorough split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its own site and providing deliverability statistics for individual e-newsletters that you send.
It provides a very flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page founder – but keep in mind you need to be on a more expensive strategy to get the fully functional version of this.
You can try all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms supplied are not responsive and you can not control when and in which they are displayed on your site.
CRM performance has to be improved substantially before it could be considered a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those supplied by competing products.
The pricing arrangement is a little confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages into 1000.
The landing page add-on does not let you perform A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Online Software For Email Marketing