Description of Getresponse Online Marketing Email Software
Getresponse is primarily an email marketing program Which Allows you to: Online Marketing Email Software
Import and host a mailing list and also capture data on it
create newsletters which could be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing alternative.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does it provide all of the crucial stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down to the crucial qualities to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email service and various online tutorials / tools.
Sadly, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer both of these channels – if telephone service is a deal-breaker for you you might wish to contemplate Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I have never needed to use it quite frequently (a fantastic thing) but when I’ve I’ve discovered it for a small mixed bag (less of a good thing). A number of the live chat support I have received has been outstanding, and I have not had to wait too long to talk to a broker; the email support less so.
Some of the feedback I have from our readers will suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. Much like a lot of these types of businesses, I expect it boils down to who you get daily. Online Marketing Email Software
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of course – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot individuals who did not engage with an e-newsletter that you shipped and set them in a segment of readers which you may then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action on your emails, and time your prospective mailouts according to this info
’email ROI’: by adding some monitoring code to your post-sales webpage on your website, you can discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user info – you can click one of your readers and see in which they signed up from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting tool is definitely one of most fully featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box seem somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and of course there is nothing to stop you designing your own HTML email template and importing the code for it.
Additionally, you will find tons of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, therefore it is generally pretty simple to locate a good beginning point for a template and edit it until you are happy with the design.
If you’re really unhappy with the templates provided by Getresponse, there is also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options aren’t very extensive (only 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements which could be created in this area. Online Marketing Email Software
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you personally — you can set them up so that immediately after somebody signals up to your mailing list, they receive a welcome message from the company; a week after they can get a discount offer for a number of your products or services; three months after they could obtain an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages can be triggered by user actions or advice, such as:
contributors to certain lists
changes connected preferences
finished transactions / goals
changes in user data
Recently Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a specific link etc..
This kind of functionality goes way beyond what’s traditionally been on offer from autoresponders, and lets you create an individual travel which can be customised to the nth level.
To get a quick overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available on the pricier programs – the’Pro’ program and upward. Online Marketing Email Software
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads if, instead of simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this respect that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create one landing page, that can simply be displayed 1,000 times per month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse program (whereby the machine indicates a sample of your users different versions of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – and they’re unquestionably a helpful feature – then it is definitely worth looking at among the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an additional $15 a month, however very frustratingly, even though the add-on allows you to display an infinite number of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for one of the pricier programs (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button for a quick snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so you can preview what your own email looks like when the display is used in either portrait or landscape style. Online Marketing Email Software
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is that the need to export information to CSV and back to your email marketing instrument in order to do mailouts (or the necessity to export info from your email marketing tool in your CRM to add leads to it).
When I saw Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – this could potentially eliminate all that data exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to perform rather basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how you could use this functionality is as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your website that they finished a form on;
you could then send a automated email tailored to this pipeline period a few days later;
and dependent on the actions they took with regard to this email (clicking on a certain link ) you could automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and that I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a list of this communication from the contact’s history. There is currently no way of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And oddly, if you click on a contact in a bargain pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you have delivered to your leads aren’t displayed. To see this, you have to go from the CRM part of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing this does not display their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and then input the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the stuff it could perform on the automation side is remarkable. I am optimistic that this feature becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the notion of getting your email database and your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very competitive too compared to based webinar solutions. By way of instance, among the primary webinar providers, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ program allows you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might also buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you will need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key rivals, especially when you believe that you can connect it in with a built-in CRM tool (more on that in a moment). Online Marketing Email Software
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always an important thing to check at when selecting an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for every mailing. For our customers collectively, however, we’re proud to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to take the organization’s word for this, but supposing it is accurate, it’s a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of every message in your email analytics – that is something I have not encountered on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on something concerning deliverability however: to ensure a high deliverability rate, it is a good idea to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability problems using the less costly plans, competing products don’t make you invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you use use one opt-in procedure, the person signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one opt-in process is that it makes it very simple for users to sign up for your mailing list; additionally, it generally increases conversion rate and therefore the number of subscribers on your list. A dual opt-in process is better for verifying that the folks subscribing to a list are using real email addresses and leads to cleaner data and more accurate stats (because open rates etc. ) are calculated according to a list comprising just email addresses).
The fantastic news is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there is a great deal of room for advancement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controls are offered by Getresponse to change forms on or off on specific devices or pages of your site. At the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I connect my Getresponse into some growth-hacking tool called Sumo (that enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d like to and onto the pages I want). Online Marketing Email Software
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain performance just a bit tricky at times).
1 place I feel that might be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of content and transfer them about an e-newsletter, in practice it’s quite clunky to use and can cause accidental deletion of material, or placement of it in the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does result in a useful instrument – it’s only that the implementation of it might be rather better.
Also, as described above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is fully operational and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product I don’t use” scenario.
The only down side to this free trial is that it restricts the number of subscribers you can send to 1000. It would be good if that could be increased a little, as it would help prospective users try the tool out in more’real-world’ scenarios.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional types of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: this starts at $1199, with exact pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than most competing platforms. Online Marketing Email Software
Distinctions of Every Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The ability to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
landing pages – you can only avail of landing pages that allow split testing and unlimited views if you’re on a’Guru’ plan or higher
Webinars – this functionality is not available whatsoever on the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, particularly if you have a fairly large number of email addresses on your own database.
By way of instance, if you’ve got a mailing list containing between 9,000 and 10,000 records that you wish to send an infinite number of mails each month to, then you might discover that hosting it with Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your own database but on the number of emails you send a month also. If you are delighted to limit the number of mails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service that I could think of that comes in considerably more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your listing, it might sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is the like Getresponse’s; and Mad Mimi provides a slightly more affordable, if less functional offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing providers — especially Mailchimp – offer free account for users that have a few records (but these do not offer the entire assortment of features that you get on a paid plan).
As stated before, if you are prepared to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about attributes? Online Marketing Email Software
Getresponse represents one of the more cost-effective tactics to host and speak using an email .
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any competing product that delivers this’all round’ proposition, and it’s what proceeds to persuade us to use it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements could be made to the data capture forms too, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the support offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in some cases, substantially so) whilst supplying as much, if not more performance as them.
The reductions you get when paying for one or two decades of support are extremely generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and providing deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters very readily.
It comes with a helpful landing page creator – but bear in mind you need to be on a more expensive strategy to get the fully operational version of the.
You can try all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can’t control when and where they are displayed on your site.
CRM performance has to be improved considerably before it can be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those supplied by competing goods.
The pricing arrangement is a little confusing, with users having to pay something of a premium to access the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages into 1000.
The landing page addition does not let you execute A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Online Marketing Email Software