Description of Getresponse Online Email Marketing Software Reviews
Getresponse is primarily an email Advertising app Which Allows you to: Online Email Marketing Software Reviews
Import and host a mailing list and also catch data onto it
generate newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing alternative.
In addition to email advertising, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does this provide all the crucial stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down to the crucial features to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / resources.
Regrettably, the telephone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer these two channels – if phone service is a deal-breaker for you then you might want to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I have never needed to use it quite frequently (a good thing) but once I’ve I’ve found it to be a bit of a mixed bag (less of a good thing). Some of those live chat service I’ve received was excellent, and I have not needed to wait too long to chat with a broker; the email service .
Some of the comments I’ve got from our readers will indicate that there do have to be improvements made in terms of the quality of support Getresponse offer. Much like a lot of these types of companies, I expect it boils down to that you get on the day. Online Email Marketing Software Reviews
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot people who didn’t engage with an e-newsletter you sent and set them in a section of readers that you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action on your mails, and period your prospective mailouts according to this information
’email ROI’: by incorporating some tracking code into your post-sales webpage on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you can click on one of your subscribers and see where they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) however Getresponse’s reporting tool is definitely one of most fully featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied out of the box look somewhat dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls supplied; and naturally there’s nothing to prevent you designing your own HTML email template and importing the code for this.
Furthermore, there are tons of templates to choose from — around 500 — and they are presented in easy-to-understand classes, so it is generally pretty simple to locate a good beginning point to get a template and edit it until you are delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there’s also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options aren’t so extensive (just 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely a few improvements which could be created in this region. Online Email Marketing Software Reviews
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can put them up so that immediately after someone signs up to your mailing list, they get a welcome message in your business; a week after they can receive a discount deal for a number of your goods or services; three months later they could obtain an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the illustration above, and action-based messages may be triggered by user actions or advice, for example:
subscriptions to certain lists
changes in contact tastes
finished transactions / targets
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a specific link .
This type of performance goes way beyond what’s traditionally been available from autoresponders, and allows you to make an individual travel which may be customised to the nth degree.
For a fast overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available on the pricier programs – the’Guru’ program and upward. Online Email Marketing Software Reviews
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads if, instead of simply directing individuals to some (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse provides something very useful in this regard that most of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create one landing page, which could simply be displayed 1,000 times per month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse plan (where the system indicates a sample of your users different versions of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they’re unquestionably a useful feature – then it’s definitely worth considering among the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an additional $15 per month, however very frustratingly, although the add-on allows you to show an unlimited number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the pricier plans (which I guess is what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite some time with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than most similar products when it comes to displaying a responsive preview of your e-newsletter – you simply hit a’mobile preview’ button to get an instant snapshot of your email looks like on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the display is used in either portrait or landscape mode. Online Email Marketing Software Reviews
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is that the necessity to export information to CSV and back to your email marketing tool as a way to do mailouts (or the need to export info from the email marketing tool in your CRM to add prospects to it).
So when I saw Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it to perform quite basic jobs: you could create sales pipelines, add contacts to these and track activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline phase.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your website that they finished a form on;
you can then send a automated email tailored to that pipeline stage a few days later;
and dependent on the actions they took in regards to this email (clicking on a certain link etc) you can automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front — there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a list of the communication from the contact’s history. There is currently no way of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or clients.
And strangely, if you click a contact within a deal pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you have delivered to your leads are not displayed. To observe this, you have to go from the CRM section of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a deal directly to a pipeline and then input the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the stuff it can perform on the automation aspect is impressive. I am optimistic that this feature gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the notion of getting your email database along with your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very competitive also compared to based webinar solutions. By way of instance, among the primary webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might also purchase webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key rivals, especially once you believe that you can connect it in using a built in CRM tool (more about that in a minute ). Online Email Marketing Software Reviews
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always a very important point to look at when choosing an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it on their own site:
At GetResponse we are often asked about the quality of our deliverability speed. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients jointly, however, we’re pleased to say our general deliverability rate now stands at 99%.
Obviously you’re going to have to take the company’s term for this, but supposing it’s accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually gives you the deliverability rate of every message in your email analytics – this is something I have not struck on rival goods’ metrics. A thumbs up for this.
I do need to pull Getresponse on something concerning deliverability however: to guarantee a high deliverability rate, it is advisable to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability problems utilizing the less costly plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you use use a single opt-in process, the person registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one opt-in process is that it makes it really simple for users to sign up for your mailing list; additionally, it generally increases conversion speed and therefore the amount of subscribers on your list. A double opt-in procedure is better for verifying the people subscribing to your record are using real email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated based on a list containing only email addresses).
The good news is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there is a lot of room for advancement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controllers are provided by Getresponse to switch forms on or off on particular devices or individual pages of your website. At the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I link my Getresponse to some growth-hacking instrument called Sumo (that allows me to change pop-ups off for mobile users, as well as display forms exactly as I’d like to and onto the pages I want). Online Email Marketing Software Reviews
Overall, Getresponse is pretty simple to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain functionality a bit tricky at times).
One area I feel that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of content and move them around an e-newsletter, in practice it is fairly clunky to use and may lead to accidental deletion of content, or placement of it in the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does result in a helpful tool – it is only that the implementation of it could be somewhat better.
Also, as described above, the CRM tool might be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is fully operational and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it limits the amount of readers you can send to to 1000. It would be good if this could be increased a little, as it might help prospective users try the tool out in more’real world’ situations.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional kinds of strategy to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing based on requirements (if you’re considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Online Email Marketing Software Reviews
Distinctions of Every Plan
Each of the Getresponse plans cover the important basics — key features include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you are on a’Guru’ plan or greater
Webinars – this performance is not available whatsoever on the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you’ve got a fairly high number of email addresses onto your own database.
For example, in case you have a mailing list comprising between 9,000 and 10,000 records which you wish to send an unlimited number of mails each month to, then you might discover that hosting it using Getresponse prices $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses on your database however on the number of emails you send a month too. If you’re delighted to set a limit on the amount of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The only well-known service I could think of that comes from significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less functional offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing providers — especially Mailchimp – provide free account for users with a small number of documents (but these don’t supply the entire assortment of features that you get on a paid plan).
As mentioned before, if you are ready to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about features? Online Email Marketing Software Reviews
Getresponse represents one of the more cost-effective ways to host and communicate with an email .
It is also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any competing product that delivers this’all round’ proposition, and it’s what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements can be made to the data capture types too, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the support offering.
Overall though I rate Getresponse very highly – you get substantial bang for your dollar with this item.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to use an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some cases, substantially so) whilst offering as much, or even more performance as them.
The reductions you receive when paying for one or two decades of support are extremely generous – you will be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its website and providing deliverability data for individual e-newsletters that you send.
It provides a very flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really easily.
It includes a useful landing page creator – but keep in mind you have to be on a more expensive plan to get the fully operational version of the.
You can try out all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and where they’re displayed on your site.
CRM functionality has to be improved substantially before it can be thought of as a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those supplied by competing products.
The pricing structure is a little perplexing, with users having to cover something of a premium to get the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages into 1000.
The landing page addition doesn’t allow you to perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Online Email Marketing Software Reviews