Background Online Email Marketing Companies
If I asked you to name an email Marketing tool, what could you say? Online Email Marketing Companies
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email marketing has been Dominated by the same big players for the previous decade. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I will be tearing MailerLite from limb To limb to find out whether it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Online Email Marketing Companies
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, site, Business, address, company size, list size and even the kind of content you intend to send.
Then, You Have to confirm your Website (or domain ).
This remains part of this acceptance process, and MailerLite will Simply ask which email is associated to this domain so they can email you a confirmation link.
Once you’ve completed these Steps, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you’re a fantastic fit for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to make campaigns and play with the attributes, but you won’t have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these measures are not perfect for getting started, it Does help stop unscrupulous users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to handle Nearly all your email marketing.
(We’ll get to automations soon, don’t worry.)
But if it’s a new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, with the option of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Aside from a few additional options, the Majority of these will follow The exact same step-by-step procedure of a normal campaign.
So let’s walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among their pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, however, the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Kinds of articles to your email, including videos, product columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you are able to choose your groups or segments.
The advanced tab also allows one To build segment-like rules , in case your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Online Email Marketing Companies
Managing Your Clients
Having granular control over your readers is arguably among The most important facets of any email marketing software now.
Because highly personalized efforts are necessary if You’re looking to increase opens, clicks, and, above all, your conversions.
And while many providers allow you to”label” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a section only when they fulfill the Specified rules, and will be automatically added or removed so.
Here is what establishing a rule looks like:
Notice the way you can even combine Principles, as well as an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or through an Automation principle — that we’ll get to in a moment — and they don’t have any value besides what you call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in case you’re unsure:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to lump multiple subscribers collectively according to a frequent denominator.
Somewhat confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as title, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field information in separate columns… or may simply add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added to a form:
I won’t go too much into the form Things here since I have a whole section on that below, but this is the approach I would recommend if you wished to use this feature.
Again, as Soon as You’ve collected your custom field data from fresh Subscribers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what’s possible with custom fields, but it’s important to understand this is a feature you can use.
Overall, it is reasonable to say MailerLite has their contributor Direction and personalization features on stage. Online Email Marketing Companies
If you’re not impressed by what you’ve seen up to Now, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a great foundation to work from if, for example most of us, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, though They all ultimately do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is better than a few dedicated solutions *cough* WPBakery.
Along with the fundamental building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Decent set of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your site to display it on particular pages.
Despite starting off super basic, the form designer allows you To customize everything in the form style, fields, background, name, enter fields and, clearly, the button.
Form text can also be edited directly, which gives you a chance To envision your own copy in real-time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form functions, such as adding extra fields and setting a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded kind also prevents users .
Last but certainly not least, you Can check the way your form displays on mobile by shifting the toggle to responsive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the majority of the installation process is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a fantastic foundation to work from and the editor is just as simple to use for this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup forms.
And, as before, you can perform with the styling options to get it Matched with your own branding.
Finally, you can Select the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and form signups.
Clicking into any effort will Give you special coverage for this effort.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report for a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see your subscribers interacted to one another.
Reports for automations are Accessible under the’Automations’ tab, even though I found these to be less enlightening than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than enough to meet their demands.
What is email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you have used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can’t be said for every email marketing program.
After setting your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, including a Delay, a bubble break, or an act, such as transferring a subscriber or updating their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional components. (Split, Visit, Goal, etc.)
For Instance, there’s now no automation for moving Subscribers directly into another automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s simply not as effective…. yet.
Another matter of efficacy here is when creating new emails In the automation workflow builder.
After having an email block to The workflow, you will be asked to add your topic line which appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, as Soon as You’ve established your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending options.
Finally, your email will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, so you can find an idea about what it contains at a glance.
While this procedure may seem like A grind on paper, it is actually much quicker than what I’m utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you’ll likely find this a downgrade in functionality.
It’s quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s one Kind of automation You won’t find in MailerLite, and I think it’s very important to highlight.
The ability to trigger an automation (or step) based on how Readers interact with the webpages on your site.
This Sort of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Online Email Marketing Companies
The cost of MailerLite is undoubtedly among the tools biggest Selling things, and let us face it, we all love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding in your emails using this program, it’s still an amazing option for those starting out.
And what about the premium programs?
It turns out, at around half the Cost of this rivalry on average, MailerLite is undoubtedly among the least expensive options on the market. Plus, if you are ready to pay annually, you can also get a much greater discount.
In fact, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among the email marketing tools to disrupt The (very crowded) industry in the last couple of decades, which is no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you In the comments. Online Email Marketing Companies