Main Capabilities Online Email Marketing
Aweber provides you with all the Following key features:
the ability to import / server an email database
a vast assortment of templates
some marketing automation performance
responsive email designs
RSS / blog to-email performance
phone, email and live chat support
integrations with third party apps Online Email Marketing
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer email and/or live chat support.
Additionally, there’s no magic to Proceed through to contact support – related phone number and email details may be seen very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this type of easy accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber provide one of the biggest sets of e-newsletters templates accessible: there are over 700 accessible.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The layouts – some of them seem slightly dated. I’d believe them to be marginally better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the choice of coding your own also. Online Email Marketing
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out based on your schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, although you can take advantage of this feature with any content that has an RSS feed.
This operation is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters containing their latest posts (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from your site – this can be a large time-saver.
It is worth noting that You can’t use the normal Aweber template designs for RSS-to-email functions – you have to pick from a set of templates that are specifically designed for this purpose.
On the plus side, you will find quite Some of these to choose from – over most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works fine, but I believe there is definitely some large room for improvement here.
1 thing that you can’t use in Aweber templates that you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for instance, your emails are likely to seem more consistently and display more reliably across email clients – however only using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be great to find some of the templates freshened up a little, and the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the choice to add your subscribers to a certain set of autoresponders, and tag them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Have to answer some questions about how you gathered the information you are importing. If your list is on the larger side, you can also have to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where mails are sent based on consumer activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — along with the application of tags to ascertain what needs to be sent to whom and when (see above).
But I Think this functionality needs to go a bit further actually – tools like Getresponse and Mailchimp supply considerably more flexibility when it comes to which types of user behavior can activate mailouts.
By way of instance, in Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its competitors here. Online Email Marketing
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it is just’alright’.
On the plus side It’s very Straightforward To set up follow up mails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and also a’follow us on social media’ email a week after is extremely easy. This is a regular use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and purchases is a little more complicated than with key opponents Mailchimp and Getresponse.
Using Aweber, you can make ‘targets’ or unite automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’ll probably should appear at other goods, particularly Getresponse, which provides’advertising automation’ functionality that pops up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this day and age of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have however seeing the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or comparable. The lack of the operation is not a dealbreaker by any means, but it will slow you down a little, especially if you are sending a lot of campaigns every month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the performance of every , and sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a couple of distinct variations of your email (using either different content or theme headers), send them to a sample of your information, and your e-marketing solution will roll out the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could create and test four variations of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales staff that it is coming back during the next few months, but if you believe you’re likely to need this operation urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, including
that the growth of lists over the years
an overview of sign up methods
where people are opening your email (i.e., geographical place )
the background of an individual’s activity – you can see past opens and clicks etc. at a per-subscriber degree
And much else besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both offer better reporting ports.
With the latter two goods you Seem to be able to get more of an overview of information in 1 place, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp current all the reporting information onto one dashboard (which you can then use to drill down to specifics). Online Email Marketing
A Great feature of Aweber is the Flexibility it provides you around how you need to handle the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing solutions provide their customers with this choice.
Aweber Provides a decent range of integrations with other solutions. There are over 400 integrations available which enable you to connect Aweber to different kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of them involve committed widgets; others involve including a snippet of code into a website; others involve a sync tool like Zapier.
It’s rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email marketing choice for a lot of apps), but you also shouldn’t have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) programs.
Segmenting data in Aweber is Fairly straightforward. You may produce segments not only based on the contents of any field in your database, but also on consumer activity too – mails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and easy to use.
It is a little bit tricky however To figure out how to get to the screen where you make the sections – you basically have to visit some’manage subscribers’ section, search for a number of subscribers and save the search as a segment.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple segments at the same time, however. This will cause problems for many users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you are a car dealer having a mailing list comprising a field called’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in 1 go.
In an Perfect world you’d only be Able to choose the applicable segments and send the message to all those three classes. With Aweber though – that isn’t possible. You’d have to send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude particular segments from the broadcast; so ultimately it is a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not exactly the best product of its own Kind available, but it is reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing alternative.
The main Facets of the product That would nudge me in Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be especially important for some potential users, particularly those starting out in e-marketing with no truckload of technical skills (you probably won’t get stuck, but if you do, you are able to talk to an actual human being on an actual phone line about your problem).
Additionally, it’s not overly Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you haven’t made your mind up on if this is actually the e-marketing alternative for you, here is a brief breakdown of the important pros and cons of using it: Online Email Marketing
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options out there that offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some key competing goods and according to Aweber’s Stevie awards for client support, should be high.
It is reasonably priced – whilst not the most expensive product of its kind on the market, it is more affordable than several comparable options.
It lets you choose whether to subscribe people to your listing on a single or double opt-in basis.
It’s good export functionality, with the choice to import a wide range of file types and add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party applications and apps.
It includes a very large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively easy and you can use both field contents and consumer action (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber to get a quote.
A 14% reduction is available In case you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Structure that potential users might like is that all features are available on all plans – unlike some competing products you do not need to be on more costly plans to unlock specific functionality.
That said, The performance available on Aweber – as we will see below – isn’t necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the above Comparisons don’t really apply to very little lists nonetheless – if you have a small email database, a number of the competing products are better worth.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which allow you to host the same quantities of email addresses outlined previously, but they restrict the amount of e-newsletters that you can send them. For the interest of a fair comparison, I have referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these plans are comparable in terms of send volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is to you of course is to avail of its free trial. Online Email Marketing