Main Capabilities Onelist
Aweber provides you with all the Following key attributes:
the capacity to import / host the email database
a wide range of templates
some marketing automation performance
responsive email designs
RSS / website to-email functionality
phone, email and live chat service
integrations with third party apps Onelist
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat service is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer email and/or live chat support.
Additionally, there’s no hoops to Proceed through to get support – relevant phone number and email details may be viewed quite easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Advertising, then this sort of simple access to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its Competitions, Aweber provide one of the biggest sets of e-newsletters templates available: you will find over 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The designs – some of them look slightly dated. I would believe them to be marginally better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that using a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There is, of course, always the option of coding your own also. Onelist
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you specify. Back in Aweber, this is called’Blog broadcasts’, although technically you can take advantage of this attribute with any content that has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from your website – this is a large time-saver.
It’s worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email functions – you need to choose from a set of templates which are specifically designed for this purpose.
On the other hand, there are quite A few of these to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something that works ok, but I think there is definitely some large room for improvement here.
1 thing that you can not use in Aweber templates that you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your emails are very likely to appear more consistently and display more faithfully across email customers – however only using web safe fonts may make templates seem a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it would be great to see some of the templates freshened up a bit, and also the inclusion of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you are Given the option to add your subscribers to a particular set of autoresponders, and label them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you will Have to answer a few questions about how you gathered the data you are importing. If your list is on the bigger side, you may also have to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on consumer activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — specifically opens and clickthroughs — and the program of tags to ascertain what needs to be sent to whom and when (see above).
But I Think this operation needs to go somewhat further really – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which types of user behaviour can activate mailouts.
For instance, in Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its rivals here. Onelist
Autoresponders – a series of Follow up emails which are automatically triggered by time or user activities – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it is just’okay’.
On the other hand it is very easy To set up follow up mails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week after is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and purchases is a little more complicated than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘goals’ or combine automation rules with tagging to create autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’re likely going to should appear at other products, particularly Getresponse, which provides’marketing automation’ functionality that hooks up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have yet regarding the responsive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or comparable. The lack of the functionality is not a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a lot of campaigns every month.
Split testing (also known as A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, monitoring the operation of every and every sending the’best’ variant to the rest of your list.
Most e-marketing tools manage This automatically for you: you produce a few different variations of your email (using either different content or subject headers), send them into a sample of your data, and your e-marketing solution will roll out the best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you were able to create and examine four variants of an email (making Awber’s split testing operation better than many leading rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales team that it’s coming back over the next few months, but if you think you are likely to want this functionality desperately you could be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats like open rate, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / advice, such as
the growth of lists over time
an Summary of sign up methods
where individuals are opening your own email (i.e., geographical place )
the background of an individual’s action – you can see past opens and clicks etc. at a per-subscriber level
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Seem to have the ability to acquire more of an overview of information in 1 place, especially when considering the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current all the reporting information onto a single dashboard (that you can then use to drill down to particulars ). Onelist
A nice feature of Aweber is the Flexibility it gives you around how you need to handle the opt-in procedure.
You Can Opt to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing solutions provide their customers with this selection.
Aweber Offers a decent range of integrations with different options. There are more than 400 integrations available which enable you to join Aweber to different kinds of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of these involve dedicated widgets; others involve adding a snippet of code into a site; others demand a sync tool such as Zapier.
It is uncommon that Aweber will plug to other applications quite as easily as Mailchimp (that appears to be the default option’standard’ email advertising option for a great deal of apps), but you shouldn’t have too much difficulty getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Information in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and simple to use.
It’s a bit tricky however To work out how to reach the screen where you create the segments – you basically have to visit some’handle subscribers’ section, search for a number of readers and then save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar approach to segment creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at once, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you are a dealership with a mailing list comprising a field called’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three segments in one go.
In an ideal world you would only be Able to choose the applicable segments and deliver the message to all those three classes. With Aweber however – this is not possible. You’d have to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude certain segments from the broadcast; so finally it’s a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much better way.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not the best product of its Kind available, but it’s reasonably priced, simple to use and comprises many of the key features you’d expect from an email marketing solution.
The primary Facets of the product That would nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter might be particularly important for some potential customers, especially those starting out in e-marketing without a truckload of specialized abilities (you probably won’t get stuck, but if you do, you are able to talk to an actual human being on a real telephone line about your problem).
In Addition, It’s not too Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made up your mind on if this is actually the e-marketing alternative for you, here’s a simple breakdown of the key pros and cons of utilizing it: Onelist
Disadvantages of using Aweber
Split testing is currently disabled.
You can find cheaper options out there that offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing goods and according to Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – although not the most expensive product of its type on the market, it is more affordable than many comparable solutions.
It lets you choose whether to join people to your listing on a single or double opt-in basis.
It’s good export functionality, together with the choice to import a wide assortment of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party tools and apps.
It comes with an extremely large range of templates – over its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting data is relatively simple and you may use both field contents and user action (email opens, links clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber for a quote.
A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users might enjoy is that all attributes are available on all programs – unlike any competing goods you do not need to be on more costly plans to unlock certain performance.
That said, The functionality on Aweber – as we’ll see below – isn’t always as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t actually apply to very little lists nonetheless – if you’ve got a little email database, a number of these competing products are greater value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the very same quantities of email addresses as outlined previously, but they restrict the amount of e-newsletters which it is possible to send them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that permit unlimited broadcasts since these programs are similar in terms of send volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But normally I’d say Aweber is priced about in the center of this e-marketing solution scale.
Obviously, pricing Isn’t the Only variable you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is to you of course would be to avail of its free trial. Onelist