Description of Getresponse Offline Email Marketing Software
Getresponse is primarily an email marketing program Which Allows you to: Offline Email Marketing Software
Import and host a mailing list and catch data onto it
generate newsletters that can be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing alternative.
In addition to email advertising, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email support and assorted online tutorials / resources.
Sadly, the phone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer both of these channels – if phone support is a deal-breaker for you you may want to consider Aweber, which still supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse support, I have never needed to use it very frequently (a fantastic thing) but once I’ve I’ve found it for a bit of a mixed bag (less of a fantastic thing). A number of the live chat service I’ve received was outstanding, and I haven’t needed to wait too much time to talk to an agent; the email service .
Some of the comments I’ve got from our readers does suggest that there do have to be improvements made concerning the caliber of support Getresponse offer. As with a lot of these kinds of companies, I expect it often boils down to that you get on the day. Offline Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot individuals who didn’t participate with an e-newsletter you shipped and put them in a segment of subscribers which you can then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action on your emails, and period your future mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your website, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you could click one of your subscribers and see where they signed up from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting performance (especially around sales tracking) but Getresponse’s reporting tool is decidedly one of most fully featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied out of the box seem a bit dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, designs and imagery easily enough using the controls supplied; and naturally there is nothing to prevent you designing your own HTML email template and importing the code for it.
Furthermore, there are tons of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, therefore it is generally pretty straightforward to locate a good starting point to get a template and edit it before you’re happy with the plan.
If you are really unhappy with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options are not very extensive (only 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely some improvements which could be created in this area. Offline Email Marketing Software
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you — you can put them up so that instantly after someone signs up to a mailing list, they get a welcome message in your company; a week later they could get a discount offer for a number of your products or services; three months after they could receive an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the illustration above, and also action-based messages may be triggered by user actions or information, such as:
subscriptions to particular lists
changes connected preferences
completed trades / targets
changes in consumer data
Lately Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a certain link etc..
This kind of performance goes way beyond what’s traditionally been available from autoresponders, and lets you make a user travel that may be customised to the nth degree.
For a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ plan and up. Offline Email Marketing Software
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads in the event, instead of simply directing people to a (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse offers something quite beneficial in this regard that most of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, that can only be displayed 1,000 times per month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine shows a sample of your users different variations of your landing page, computes conversion rates, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – and they’re certainly a useful attribute – then it’s definitely worth looking at one of the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an additional $15 per month, however quite frustratingly, although the add-on permits you to show an unlimited amount of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I guess is exactly what Getresponse want one to do!) .
Getresponse was before its competitors for quite a while using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than many similar products when it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone preview around, so that you may preview what your email looks like when the display is used in either portrait or landscape mode. Offline Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is that the need to export data to CSV and back to your email marketing instrument as a way to perform mailouts (or the necessity to export info from the email marketing tool into your CRM to add leads to it).
So when I watched Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – this could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it to perform quite basic tasks: you can create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
You can add a contact to a specific stage on a sales pipeline depending on the page of your site that they completed a form on;
you can then send a automated email tailored to this pipeline stage a few days afterwards;
and based on the actions they took with regard to that email (clicking on a particular link etc) you can automatically move them on another stage of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a record of the communication from the contact’s history. There’s now no method of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And oddly, if you click on a contact in a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects are not displayed. To see this, you have to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a bargain right to a pipeline and input the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the things it can do on the automation aspect is remarkable. I am optimistic that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the notion of getting your email database along with your webinar tool under the same roof is very appealing.
The pricing is also very aggressive also compared to based webinar solutions. For example, one of the leading webinar services, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You might also buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key rivals, especially when you consider you could connect it in using a built in CRM tool (more on this in a moment). Offline Email Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important point to check at when selecting an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it on their website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, nevertheless, we are proud to say our general deliverability rate currently stands at 99%.
Clearly you’re going to have to take the company’s word for this, but assuming it’s accurate, it is a good speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics – this is something that I have not encountered on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse up on one thing concerning deliverability however: to guarantee a high deliverability speed, it is a good idea to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I have not encountered any deliverability difficulties utilizing the less costly plans, competing goods do not make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you use use a single opt-in procedure, the person registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it very easy for users to subscribe to a mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your record. A double opt-in procedure is best for verifying that the people subscribing to your list are using actual email addresses and leads to cleaner information and more precise stats (because receptive rates etc. are calculated based on a list containing just real email addresses).
The good news here is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds quite fine — but to be honest, I think there is a great deal of room for advancement with respect to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controllers are offered by Getresponse to change forms off or on on particular devices or individual pages of your site. In the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I link my Getresponse into a growth-hacking tool named Sumo (that enables me to switch pop-ups off for cellular users, as well as display forms exactly as I’d love to and on the pages I need ). Offline Email Marketing Software
On the whole, Getresponse is really simple to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain performance just a little bit tricky at times).
One area I feel that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of content and move them around an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of material, or positioning of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will result in a helpful instrument – it is only that the execution of it might be rather better.
Also, as explained above, the CRM tool might be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial that Getresponse provides is fully operational and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the amount of subscribers it is possible to send to to 1000. It would be useful if that could be raised a little, as it might help prospective users try out the tool in more’real-world’ scenarios.
There are three main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, several additional kinds of plan to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: that starts at $1199, using accurate pricing based on prerequisites (if you are considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than many competing platforms. Offline Email Marketing Software
Distinctions of Each Plan
Each of the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
Landing pages – you can simply avail of landing pages which allow split testing and unlimited views if you are on a’Guru’ plan or higher
Webinars – this performance is not accessible at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you have a reasonably high number of email addresses onto your own database.
For instance, in case you have a mailing list comprising between 9,000 and 10,000 documents that you wish to send an infinite number of emails per month to, you’ll discover that hosting it using Getresponse costs $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses in your database however on the number of emails you send a month also. If you are happy to limit the number of mails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service that I could think of that comes in considerably cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it might occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if less operational offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — notably Mailchimp – provide free account for users that have a small number of records (but these don’t supply the entire assortment of features that you get on a paid plan).
As stated before, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Offline Email Marketing Software
Getresponse represents among the more cost-effective ways to host and speak using an email database.
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any rival product that delivers this’all round’ proposal, and it is what proceeds to convince us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements could be made into the data capture forms also, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the support offering.
Overall though I speed Getresponse very tremendously – you get substantial bang for your buck with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst supplying just as much, or even more functionality as them.
The reductions you receive when paying for one or two decades of support are very generous – you will be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing characters on its own site and supplying deliverability statistics for individual e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters very easily.
It includes a helpful landing page founder – but bear in mind you have to be on a more expensive plan to get the fully operational version of this.
You are able to try out all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms supplied aren’t responsive and you can not control when and in which they are displayed on your site.
CRM functionality needs to be improved substantially before it can be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the number of subscribers you can send messages to to 1000.
The landing page addition doesn’t let you execute A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Offline Email Marketing Software