Primary Capabilities Official Email Marketing
Aweber provides you with the Following key attributes:
the ability to import / host an email database
a vast assortment of templates
a few marketing automation performance
responsive email designs
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third-party programs Official Email Marketing
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat service is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat service.
Furthermore, there’s no hoops to Go through to contact support – relevant phone number and email details can be seen very easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Marketing, then this type of simple accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber supply one of the biggest collections of e-newsletters templates accessible: you will find over 700 available.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them look slightly dated. I would consider them to be marginally better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with a bit of tweaking you should be able to find a proper one for your e-newsletters. There’s, of course, always the choice of coding your own also. Official Email Marketing
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out according to a schedule that you specify. In Aweber, this can be called’Blog broadcasts’, though you can take advantage of this feature with any material which has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from the website – this can be a big time-saver.
It is worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email functions – you need to choose from a set of templates which are made specifically for this purpose.
On the plus side, there are quite Some of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works fine, but I believe there is definitely some large room for improvement here.
1 thing that you can not use in Aweber templates that you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your mails are very likely to appear more consistently and display more reliably across email customers – however merely using web safe fonts may make templates look a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be nice to find some of the templates freshened up a bit, and the inclusion of some appealing web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you’re Given the option to add your subscribers to a certain set of autoresponders, and tag them. Not all competing goods permit the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Have to answer a few questions regarding how you gathered the data you’re importing. If your listing is on the larger side, you may also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a characteristic Which is offered by email marketing solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically design a flowchart where emails are sent based on user actions: email opens, connect clicks, site visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — and the program of tags to ascertain what needs to be routed to whom and when (see previously ).
However, I Think this operation needs to go a bit further really – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behavior can trigger mailouts.
For example, in Getresponse, you can use triggers like purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Official Email Marketing
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’alright’.
On the other hand It’s very easy To install follow up emails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a little more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘goals’ or combine automation principles with tagging to make autoresponders act in quite funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’re likely going to need to appear at other goods, especially Getresponse, which provides’advertising automation’ performance that pops up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of smartphones and tablets, this can be a good feature.
One minor Gripe I have yet seeing the responsive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The lack of the operation isn’t a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a lot of campaigns every month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the performance of every , and sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a few different versions of your email (using either differing content or theme headers), send them to a sample of your data, along with your e-marketing solution will roll out the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you could make and test four variations of an email (making Awber’s split testing functionality better than many leading rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely unavailable in Aweber – I have been assured by their sales team that it is coming back during the upcoming few months, but if you think you are likely to need this functionality desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. In addition to being able to monitor crucial stats like open rate, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / advice, such as
that the Increase of lists over time
an Summary of sign up approaches
where individuals are opening your email (i.e., geographical location)
the background of an individual’s activity – you can see past opens and clicks etc. in a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; howeverI would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Seem to be able to get more of an summary of information in one place, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp current all the reporting information onto a single dashboard (that you can then use to drill down to specifics). Official Email Marketing
A Great feature of Aweber is the Flexibility it provides you around how you need to deal with the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is dispersed instantly after finishing a form; dual opt-in is if they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing solutions provide their customers with this selection.
Aweber Offers an adequate range of integrations with other solutions. You will find over 400 integrations available which allow you to join Aweber to various types of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of them involve dedicated widgets; others demand including a snippet of code into a website; others demand a sync tool like Zapier.
It is rare that Aweber will plug into other software quite as easily as Mailchimp (that seems to be the default option’standard’ email advertising choice for a lot of apps), but you also shouldn’t have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Segmenting data in Aweber is Fairly simple. You may produce segments not only based on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and easy to use.
It’s a bit tricky however To figure out how to reach the screen where you create the sections – you basically have to visit some’handle subscribers’ section, search for some readers and save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple sections at once, however. This will cause problems for some users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you’re a car dealer having a mailing list containing a field known as’car model.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in one go.
In an ideal world you’d just be Able to choose the relevant segments and deliver the message to all those three classes. With Aweber though – this isn’t possible. You would need to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the air; therefore ultimately it’s a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I would say Aweber is a Solid email marketing tool.
It is not the best product of its own Kind available, but it’s reasonably priced, simple to use and comprises many of the key features you’d expect from an email marketing solution.
The main aspects of the product That would nudge me Aweber’s leadership are its own ease-of-use and thorough support. The latter may be especially important for some potential customers, especially those starting out in e-marketing with no truckload of specialized abilities (you likely won’t get stuck, but if you do, you can talk to an actual human being on a real telephone line about your issue ).
Additionally, it’s not overly Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but if you have not made up your mind on whether this is actually the e-marketing solution for you, here is a simple breakdown of the key pros and cons of using it: Official Email Marketing
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options out there which offer much more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are poor and they can not be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some essential competing products and according to Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its kind out there, it is cheaper than many similar solutions.
It lets you choose whether to join people to your listing on a single or double opt-in basis.
It has good export performance, with the choice to import a wide range of file types and insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a fantastic range of third party tools and apps.
It comes with a very large assortment of templates – over its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting data is relatively simple and you may use both field contents and user activity (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will have to call Aweber for a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Construction that prospective users may like is that all of features are available on all plans – unlike some competing products you do not have to be on more expensive plans to unlock specific performance.
Nevertheless, The functionality available on Aweber – as we’ll see below – is not always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same price as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons do not actually apply to very small lists nonetheless – if you have a little email database, a number of the competing goods are better value.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the very same quantities of email addresses outlined previously, but they restrict the amount of e-newsletters that it is possible to send to them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these plans are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing is not the Only variable you need to base your decision on. . .the more important consideration to work out is what bang you get for your dollar.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is for you naturally is to avail of its free trial. Official Email Marketing