Intro Nonprofit Email Marketing Statistics
When I asked you to name an email Marketing tool, what would you say? Nonprofit Email Marketing Statistics
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email marketing has been Dominated by the identical big players for the previous ten years. Which means they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be tearing MailerLite from limb To limb to find out if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Nonprofit Email Marketing Statistics
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information such as your company name, website, Industry, address, business size, record size and also the kind of material you intend to send.
Then, You Have to confirm your Site (or domain ).
This is still part of the approval process, and MailerLite will Simply inquire which email is associated to that domain in order that they can email you a confirmation link.
As Soon as You’ve completed those Measures, you’ll need to wait it out.
The MailerLite staff will review your application, check your Website, and ascertain whether you’re a fantastic match for their services.
(In other words, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to create campaigns and play with the features, but you will not have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures are not ideal for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We’ll get to automations shortly, don’t worry.)
But if it is a new blog article, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the option of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few added options, the Majority of these will follow Exactly the exact same step-by-step procedure of a standard effort.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from among the pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is a little on the low side, however, the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to include distinct Kinds of content to your email, including videos, product columns, and societal links.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you can select your classes or sections.
The advanced tab also allows you To develop segment-like rules , in the event your targeting isn’t quite perfect.
Finally, right before sending, you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Nonprofit Email Marketing Statistics
Handling Your Subscribers
Possessing granular control over your subscribers is arguably one of The most essential facets of any email marketing program now.
Because highly personalized campaigns Are Essential if You’re looking to increase clicks, opens, and, above all, your conversions.
And while most providers Permit You to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your readers belong to a section only when they fulfill the Specified principles, and will be automatically inserted or removed accordingly.
Here is what setting up a rule looks like:
Notice how you can also combine Rules, in addition to an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation rule — that we will get into in a minute — and they don’t have any value besides what you actually call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re unsure:
Basically, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to bulge multiple contributors collectively based on a frequent denominator.
A tad confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. In any case, they’re discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as name, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers together with Your custom field information in separate columns… or can simply add these fields to your types which will only apply to future readers.
Here’s a screenshot of a test area I created and added into a form:
I will not go too much to the form Things here since I have a whole section on this below, but this is the approach I would recommend if you wished to use this feature.
Again, as Soon as You’ve gathered your custom field information from new Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scratching the surface Of what is possible with custom fields, but it’s important to know this is a feature you may use.
Overall, it is fair to state MailerLite has their contributor Direction and personalization features on point. Nonprofit Email Marketing Statistics
If you’re not impressed with what you have seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a great foundation to work from if, like the majority of us, you do not have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They finally do the identical job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and it is already better than some dedicated alternatives *Infection * WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate pair of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.
Let’s begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite starting off super basic, the form designer allows you To personalize everything in the form style, fields, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which Provides you a Opportunity To envision your own backup in real time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, including adding extra fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded kind and prevents users from redirecting.
Last but surely not least, you Can assess the way your form screens on cellular by switching the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that is an Summary of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a fantastic foundation to work from and the editor is at least as simple to use for this form kind.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup forms.
And, as before, you can play with the styling options to get it Matched with your own branding.
Last, you can choose the near Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
That is where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and form signups.
Clicking into any campaign will Give you special coverage for that effort.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, you can click into different areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so You can see exactly how your subscribers interacted to another.
Reports for automations are Available under the’Automations’ tab, though I found these to be less insightful than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will get the available data more than enough to fulfill their demands.
What’s email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you have used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something that certainly can’t be said for every email marketing program.
After setting your trigger, you can begin adding steps to your workflow.
These measures could be anything from sending an email, including a Delay, a conditional split, or an act, such as transferring a contributor or upgrading their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional components. (Split, Visit, Goal, etc.)
For example, there’s now no automation for transferring Subscribers directly into a different automation.
That being said, most of these activities can still be achieved by moving Subscribers into different classes that activate new automation workflows. It’s simply much less effective…. yet.
Another matter of efficacy here is when creating new mails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, however, once you’ve established your email, clicking the ‘Done editing’ button will direct you straight back into the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation cube, which means you can find an idea about what it contains at a glimpse.
While this process may seem like A grind on newspaper, it is really much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you’ll probably find this a downgrade in functionality.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there’s 1 type of automation You won’t find in MailerLite, and that I think that it’s very important to highlight.
The ability to activate an automation (or step) based on how Subscribers interact with all the webpages on your website.
This Sort of behavioral targeting just isn’t accessible MailerLite right now, so if it’s something you use or intend to utilize, you may want to skip this one. Nonprofit Email Marketing Statistics
The cost of MailerLite is no doubt one of those tools biggest Selling points, and let us face it, most of us love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it’s still an amazing option for those starting out.
And what about the premium plans?
It ends up, at around half of the Price of this competition generally, MailerLite is undoubtedly one of the cheapest options on the market. Additionally, if you’re willing to pay annually, you are also able to get an even greater discount.
In Reality, I haven’t been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is one of the few email advertising tools to disrupt The (very crowded) industry in the last couple of decades, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you In the remarks. Nonprofit Email Marketing Statistics