Primary Features Ninja Extension
Aweber provides you with all the Following key features:
the capacity to import / server an email database
a wide range of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat support
integrations with third party programs Ninja Extension
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat support is all available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat service.
Additionally, there’s no hoops to Proceed through to get support – relevant phone number and email details may be viewed very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Marketing, then this type of easy accessibility to good-quality support is a strong argument in favour of using Aweber as your e mail marketing provider.
In relation to The access to support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its own Competitors, Aweber provide one of the largest sets of e-newsletters templates accessible: you will find over 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The layouts – some of them seem slightly dated. I’d believe them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There’s, of course, always the option of coding your own too. Ninja Extension
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out based on a schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, although technically you can take advantage of this attribute with any content which has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from your website – this is a large time-saver.
It is worth noting however that You can’t use the normal Aweber template designs for RSS-to-email functions – you have to choose from a set of templates which are made specifically for this purpose.
On the plus side, there are quite A few of these to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works fine, but I think there’s definitely some massive room for improvement here.
One thing that you can not use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your mails are likely to seem more consistently and display more reliably across email clients – but merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be great to find a few of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you’re Given the option to add your subscribers to a certain set of autoresponders, and label them. Not all competing products permit the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Have to answer some questions regarding how you gathered the data you’re importing. If your listing is on the bigger side, you may also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on user activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — and the application of tags to determine what should be routed to whom and when (see previously ).
However, I Think this operation needs to go somewhat further actually – tools like Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behavior can activate mailouts.
By way of instance, in Getresponse, you can use triggers like purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its rivals here. Ninja Extension
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user activities – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the plus side it is very Straightforward To install follow up mails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and a’follow us on social media’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘goals’ or combine automation principles with tagging to create autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’re likely going to need to look at other products, especially Getresponse, which supplies’marketing automation’ performance that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have yet seeing the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The absence of the functionality is not a dealbreaker by any means, but it does slow you down a bit, especially if you’re sending a lot of campaigns every month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to some of your mailing list, tracking the operation of eachand every sending the’best’ variant to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a couple of different variations of your email (using either differing content or theme headers), send them into a sample of your data, and your e-marketing solution will roll the best performing version mechanically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until very recently, you could create and test four variants of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales staff that it is coming back over the next few months, but if you think you are going to want this operation urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor key stats such as open rate, clickthroughs and bounces, You May Also look at a lot of other Helpful analytics / information, such as
that the Increase of lists over the years
an Summary of sign up approaches
where people are opening your own email (i.e., geographical place )
the history of an individual’s activity – you can see past clicks and opens etc. at a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two products you Seem to have the ability to acquire more of an summary of information in 1 spot, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp current most of the reporting information on one dashboard (that you can then use to drill down to specifics). Ninja Extension
A nice feature of Aweber is the Flexibility it provides you about how you need to handle the opt-in process.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after completing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this respect – not all of competing solutions provide their customers with this selection.
Aweber Offers a decent range of integrations with different options. You will find over 400 integrations available which allow you to connect Aweber to various kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
A number of them involve committed widgets; others demand including a snippet of code into a website; others involve a sync tool like Zapier.
It is uncommon that Aweber will plug into other software quite as easily as Mailchimp (which seems to be the default option’standard’ email advertising option for a great deal of programs ), but you shouldn’t have too much trouble getting Aweber to work with a wide range of other SaaS (software as a service) apps.
Information in Aweber is Pretty simple. You may produce sections not only based on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, goods purchased and so on. It’s all very flexible and simple to use.
It is a bit tricky however To work out how to reach the screen where you create the segments – you basically have to visit some’manage subscribers’ section, search for a number of subscribers and save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Regrettably Aweber does not let You broadcast mails to multiple segments at the same time, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
For example, say you are a dealership with a mailing list containing a field known as’car model.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to those three sections in 1 go.
In an Perfect world you’d only be Able to choose the relevant segments and send the message to all those 3 groups. With Aweber however – that isn’t possible. You would need to either send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude particular segments from the broadcast; therefore ultimately it is a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much greater manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its own Kind available, but it’s reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing solution.
The primary aspects of the product That would nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter might be especially important for some potential customers, particularly those starting out in e-marketing without a truckload of technical abilities (you likely won’t have stuck, but if you do, you can talk to a real person being on a real telephone line about your issue ).
Additionally, it’s not too Expensive compared to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made up your mind on if this is actually the e-marketing alternative for you, here is a brief breakdown of the key advantages and disadvantages of utilizing it: Ninja Extension
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options out there which offer considerably more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – whilst not the cheapest product of its kind on the market, it is more affordable than many comparable solutions.
It lets you select whether to join people to your listing on a single or double click basis.
It’s good import functionality, together with the option to import a broad assortment of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic assortment of third party applications and apps.
It comes with an extremely large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you can use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will need to call Aweber for a quote.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Construction that prospective users might like is that all of attributes are available on all programs – unlike any competing goods you do not have to be on more expensive plans to unlock certain functionality.
Nevertheless, The performance on Aweber – as we will see below – isn’t always as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the aforementioned Comparisons don’t actually apply to very little lists however – if you have a small email database, a number of the competing products are greater worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which allow you to host the very same quantities of email addresses outlined above, but they restrict the amount of e-newsletters which it is possible to send to them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these programs are comparable in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But generally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing is not the Only factor you need to base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is to you of course is to avail of its free trial. Ninja Extension