Intro Nice Actimize
When I asked you to name an email Marketing tool, what would you say? Nice Actimize
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing continues to be Dominated by the same large players for the last ten years. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be ripping MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Nice Actimize
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Business, address, business size, list size and even the kind of material you intend to send.
Then, You Have to confirm your Website (or domain ).
This is still part of this approval process, and MailerLite will Simply inquire which email is related to that domain so they could email you a verification link.
As Soon as You’ve completed those Measures, you ought to wait it out.
The MailerLite staff will review your application, assess your Website, and ascertain whether you are a good fit for their services.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and perform with the features, but you won’t have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these measures are not perfect for getting started, it Does help stop malicious users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email marketing.
(We will get to automations soon, do not worry.)
But whether it is a new blog post, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the option of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few additional choices, most of these will follow The same step-by-step process of a standard campaign.
So let us walk you through it.
Once you click on to create your campaign, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from among the pre-designed email templates — which will move you to the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Kinds of articles to your email, such as videos, product columns, and social links.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ options where you are able to choose your classes or sections.
The advanced tab also allows you To develop segment-like rules , in the event your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that’s instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Nice Actimize
Handling Your Clients
Possessing granular control over your readers is arguably among The most essential aspects of any email marketing program now.
Because highly personalized efforts Are Essential if You’re looking to increase opens, clicks, and, above all, your conversions.
And while many providers allow you to”label” subscribers in order To target them more effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a section only when they fulfill the Specified principles, and are automatically inserted or eliminated so.
Here’s what setting up a rule looks like:
Notice the way you can also combine Principles, in addition to another rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are updated manually or via an Automation rule — which we will get to in a moment — and they don’t have any value besides what you actually call them.
As you Begin to use this stage, you’ll begin to understand Where Segments and Groups are generally used, however, MailerLite offers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to lump multiple subscribers collectively based on a frequent denominator.
Somewhat confusing, I’ll admit… but I believe it is a fair trade-off For the added flexibility. In any case, they are discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their particular areas, such as name, business, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers along with Your custom field information in separate columns… or may easily add these fields to a types which will only apply to prospective readers.
Here’s a screenshot of a test field I created and added to a form:
I will not go too much to the shape Stuff here since I have a whole section on this below, but this is the approach I’d recommend if you wanted to use this feature.
Again, as Soon as You’ve collected your custom field data from fresh Subscribers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what’s possible with custom fields, but it is important that you know that this is a feature you can use.
Overall, it is reasonable to state MailerLite has their contributor Direction and personalization features on stage. Nice Actimize
If you’re not impressed with what you have seen up to Now, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a great foundation to work from if, like most people, you do not have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, however They finally do the identical job; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is better than some dedicated solutions *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Decent pair of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover .
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your site to display it on specific pages.
Despite beginning super fundamental, the form designer lets you To customize everything in the form style, fields, background, title, input fields and, of course, the button.
Form text can also be edited directly, which Provides you a chance To visualize your copy in real-time.
It would have been nice to have Some templates, but as you know, there is more to some form than just its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form functions, including adding additional fields and establishing a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, Which will replace the embedded form and prevents users from redirecting.
Last but certainly not least, you Can assess how your form displays on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an overview of this Embedded form but like I said before, you can even create popup forms in MailerLite.
While the Vast Majority of this installation Procedure is identical, you will find Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a fantastic base to work from and the editor is just as simple to use for this form kind.
Clicking the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types This time around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, like before, you can perform the styling options to get it Matched with your own branding.
Finally, you can choose the near Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
This is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you specific coverage for that effort.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, you can click into individual areas of this report to get a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also displays a click map, so You can see exactly how your subscribers interacted with your emails in relation to one another.
Reports for automations are also Accessible under the’Automations’ tab, although I found to be less insightful than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available statistics more than sufficient to meet their needs.
What’s email advertising with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you’ve ever used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can’t be said for each and every email advertising software.
After establishing your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, including a Delay, a bubble break, or an action, such as moving a subscriber or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s currently no automation for transferring Readers directly into another automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s simply much less effective…. yet.
Another matter of efficacy here is when creating new emails In the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your subject line that appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but once you’ve established your email, clicking the ‘Done editing’ button will direct you straight back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, which means it’s possible to find an idea of what it contains at a glimpse.
While this process may seem like A grind on newspaper, it is really much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, you will probably find that this downgrade in functionality.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s one Kind of automation You will not find in MailerLite, also that I think it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with all the pages on your site.
This kind of behavioral targeting only is not accessible MailerLite right now, so if it’s something you use or intend to utilize, you might want to skip this one. Nice Actimize
The Price of MailerLite is no doubt among the tools largest Selling things, and let’s face it, we all love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While there is some subtle Branding in your emails using this program, it’s still an amazing option for those starting out.
And what about the premium programs?
It ends up, at approximately half of the Price of this rivalry on average, MailerLite is by far among the cheapest options on the industry. Plus, if you’re willing to pay yearly, you are also able to get an even greater discount.
In Reality, I have not been able to find anything that does the same job, cheaper.
MailerLite is one of those very few advertising tools to interrupt The (very crowded) sector in the last couple of decades, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you In the remarks. Nice Actimize