Description of Getresponse Newsletter Email Marketing
Getresponse is primarily an email marketing app that allows you to: Newsletter Email Marketing
Import and host a mailing list and also catch data onto it
create newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-purpose’ marketing alternative.
In addition to email marketing, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does this provide all the crucial stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down into the key features to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email support and various online tutorials / tools.
Regrettably, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer these two channels – if telephone service is a deal-breaker for you you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I have never needed to use it very often (a fantastic thing) but once I have I have discovered it for a bit of a mixed bag (less of a good thing). Some of those live chat support I’ve received has been excellent, and I have not needed to wait too long to chat with a broker; the email support less so.
Some of the feedback I have from our readers will indicate that there do have to be improvements made concerning the quality of support Getresponse offer. As with a lot of these types of companies, I expect it often boils down to who you get on the day. Newsletter Email Marketing
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter that you shipped and set them in a section of readers which you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it on your mails, and period your future mailouts according to this info
’email ROI’: by adding some monitoring code to your post-sales page on your site, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you can click on one of your readers and see in which they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting performance (especially around sales monitoring ) however Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided out of the box look somewhat dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls supplied; and of course there is nothing to prevent you designing your HTML email template and minding the code for it.
Additionally, you will find a lot of templates to choose from — over 500 — and they are presented in easy-to-understand categories, therefore it’s generally pretty straightforward to find a good starting point for a template and then edit it until you are happy with the plan.
If you are really unhappy with the templates provided by Getresponse, there is also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options aren’t very extensive (only 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely some improvements that could be made in this region. Newsletter Email Marketing
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you — you can put them up so that instantly after somebody signs up to your mailing list, they get a welcome message in the business; a week later they can receive a discount offer for a number of your products or services; 3 months after they could obtain an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the illustration above, and action-based messages can be triggered by user actions or advice, such as:
contributors to certain lists
changes in contact tastes
finished trades / goals
changes in consumer data
Lately Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link .
This type of performance goes far beyond what has traditionally been available from autoresponders, and lets you create a user travel which may be customised to the nth degree.
To get a quick overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available to the pricier programs – the’Pro’ program and up. Newsletter Email Marketing
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads in the event, instead of simply directing people to some (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something quite useful in this regard that most of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce one landing page, which can only be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing performance on the cheapest Getresponse plan (where the machine shows a sample of your users different versions of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they’re certainly a helpful feature – then it is definitely worth considering one of the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an additional $15 a month, however very frustratingly, even though the add-on permits you to show an infinite number of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the pricier programs (which I suppose is what Getresponse would like one to do!) .
Getresponse was before its rivals for quite some time with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a responsive record of your e-newsletter – you just hit a’mobile preview’ button for a quick snapshot of your email resembles on a smartphone (see image right).
Not just this but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the display is employed in either portrait or landscape mode. Newsletter Email Marketing
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is that the necessity to export data to CSV and back to your email marketing tool as a way to do mailouts (or the necessity to export info from the email marketing tool in your CRM to include leads to it).
When I saw Getresponse recently introducing a new CRM attribute in their plans I had been intrigued – that could potentially do away with all that data exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it in order to perform rather basic tasks: you can create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline stage.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your site that they finished a form on;
you could then send a automated email tailored to that pipeline period a couple of days afterwards;
and dependent on the action they took with regard to that email (clicking on a certain link etc) you can automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and that I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front — there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a list of this communication in the contact’s history. There is now no method of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, when you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects aren’t displayed. To observe this, you need to go from the CRM section of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and then enter the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the stuff it can perform on the automation aspect is remarkable. I’m optimistic that this attribute becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very competitive too by comparison to based webinar solutions. By way of example, one of the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program permits you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can even purchase webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key competitors, especially once you consider that you can connect it in with a built-in CRM tool (more on this in a minute ). Newsletter Email Marketing
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important thing to check at when selecting an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients jointly, nevertheless, we are pleased to say our general deliverability rate now stands at 99%.
Obviously you are going to have to choose the organization’s term for this, but supposing it is accurate, it is a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of each message on your email analytics – this is something I have not encountered on rival goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on one thing concerning deliverability however: to guarantee a high deliverability rate, it’s advisable to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not encountered any deliverability problems utilizing the less costly plans, competing goods do not make you invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the person signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one sampling procedure is that it makes it very simple for users to subscribe to a mailing list; it also generally increases conversion rate and so the number of subscribers on your record. A double opt-in procedure is best for verifying the folks subscribing to a record are using real email addresses and leads to cleaner information and more accurate stats (because open rates etc. are calculated based on a list comprising only email addresses).
Now, the fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there is a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are provided by Getresponse to change forms off or on on particular devices or individual pages of your website. In the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I connect my Getresponse into some growth-hacking tool called Sumo (that enables me to change pop-ups off for cellular users, in addition to display forms precisely as I’d love to and on the pages I want). Newsletter Email Marketing
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain performance a bit tricky at times).
1 place I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of content and move them around an e-newsletter, in practice it is fairly user friendly to use and may lead to accidental deletion of material, or positioning of it at the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will result in a useful tool – it is only that the implementation of it could be somewhat better.
Also, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product that I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the number of subscribers you can send to 1000. It would be useful if this could be raised a little, as it might help prospective users try the tool out in more’real-world’ scenarios.
There are 3 main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional types of strategy to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing depending on requirements (if you are considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than most competing platforms. Newsletter Email Marketing
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
landing pages – you can simply avail of landing pages which allow split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – that performance is not available whatsoever around the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially if you have a reasonably large number of email addresses on your database.
For example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents that you want to send an infinite number of mails each month to, then you’ll discover that hosting it using Getresponse prices $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database however on the number of emails you send a month also. If you’re delighted to limit the amount of emails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The only well-known service I can think of that comes from significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your listing, it may occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing providers — especially Mailchimp – offer completely free accounts for users with a few records (but these don’t supply the full range of features that you get on a paid program ).
As mentioned before, if you are ready to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about features? Newsletter Email Marketing
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It is also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any rival product that delivers this’all around’ proposal, and it’s what continues to convince us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made to the data capture types also, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the support offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some situations, substantially so) whilst offering just as much, or even more performance as them.
The discounts you get when paying for one or two decades of service are very generous – you will be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its own reporting and comprehensive split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its site and supplying deliverability statistics for person e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters very readily.
It includes a useful landing page creator – but keep in mind that you need to be on a more expensive plan to get the fully functional version of the.
You are able to test out all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms provided aren’t responsive and you can’t control when and in which they’re displayed on your site.
CRM performance has to be improved considerably before it can be thought of as a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a little perplexing, with users having to cover something of a premium to get the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page addition does not let you perform A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Newsletter Email Marketing