Primary Features Newsletter
Aweber provides you with the Following key attributes:
the capacity to import / host the email database
a vast range of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat service
integrations with third-party apps Newsletter
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat service.
Furthermore, there’s no magic to Proceed through to get support – related phone number and email details can be seen very easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Advertising, then this sort of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber supply one of the biggest collections of e-newsletters templates available: there are over 700 accessible.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not adore all of The layouts – some of them look slightly dated. I’d consider them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that using a little bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There is, of course, always the option of coding your own also. Newsletter
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out based on a schedule that you specify. Back in Aweber, this is called’Blog broadcasts’, although technically you can take advantage of this attribute with any content that has an RSS feed.
This operation is Particularly useful for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from the site – this can be a large time-saver.
It is worth noting however that You can not use the normal Aweber template designs for RSS-to-email purposes – you have to choose from a set of templates that are specifically designed for this function.
On the other hand, there are quite A few of them to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works ok, but I think there is definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your emails are likely to seem more consistently and display more faithfully across email customers – however merely using web safe fonts may make templates look a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be nice to find a few of the templates freshened up a bit, and the inclusion of some appealing web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the option to add your readers to a particular set of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Have to answer a few questions regarding how you gathered the information you’re importing. If your listing is on the larger side, you can also have to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on consumer activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to some degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — along with the program of tags to ascertain what should be sent to whom and when (see above).
But I Think this operation needs to go a bit further really – tools like Getresponse and Mailchimp supply much more flexibility in regards to which types of user behavior can trigger mailouts.
By way of example, at Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Newsletter
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’okay’.
On the plus side it is very Straightforward To install follow up emails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days later and a’follow us on social media’ email a week later is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a little more complicated compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or combine automation rules with tagging to create autoresponders behave in very funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’ll probably should appear at other goods, particularly Getresponse, which provides’marketing automation’ performance that pops up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have yet regarding the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or similar. The lack of the functionality isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you’re sending a lot of campaigns every month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the performance of each, and sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a couple of different versions of your email (using either different content or theme headers), send them into a sample of your information, along with your e-marketing option will roll out the best performing version automatically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you could create and test four variants of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely unavailable in Aweber – I have been assured by their own sales staff that it is coming back over the next few months, but if you think you are likely to need this operation desperately you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor key stats like open Pace, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, including
the Increase of lists over time
an Summary of sign up methods
where people are opening your own email (i.e., geographical place )
the history of an individual’s action – you can see past opens and clicks etc. in a per-subscriber degree
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Seem to have the ability to get more of an overview of information in 1 place, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp current most of the reporting information onto one dashboard (which you can then use to drill down to particulars ). Newsletter
A Great feature of Aweber is that the Flexibility it provides you around how you want to handle the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed immediately after completing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing solutions provide their clients with this selection.
Aweber Provides a decent range of integrations with other options. There are over 400 integrations available which allow you to join Aweber to different types of cloud-based applications – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of them involve committed widgets; others demand adding a snippet of code into a site; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug into other applications quite as easily as Mailchimp (which appears to be the default’standard’ email advertising choice for a lot of apps), but you shouldn’t have too much difficulty getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Fairly simple. You may produce sections not only depending on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, goods purchased and in the future. It is all very flexible and easy to use.
It’s a bit tricky however To work out how to get to the screen where you make the sections – you basically have to visit some’manage subscribers’ section, search for a number of readers and then save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at once, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of example, say you’re a dealership with a mailing list comprising a field called’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to those three sections in one go.
In an ideal world you’d only be Able to choose the applicable segments and send the message to all those three groups. With Aweber though – that isn’t possible. You’d need to send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the broadcast; so finally it’s a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not the best product of its Kind available, but it’s reasonably priced, easy to use and comprises most of the key features you’d expect from an email marketing alternative.
The primary Facets of the Item That would nudge me in Aweber’s direction are its ease-of-use and thorough support. The latter may be particularly important for some potential users, particularly those starting out in e-marketing with no truckload of specialized skills (you likely won’t have stuck, but if you do, you can talk to an actual human being on a real phone line about your problem).
In Addition, It’s not overly Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but if you haven’t made up your mind on whether this is actually the e-marketing alternative for you, here’s a simple breakdown of the important pros and cons of utilizing it: Newsletter
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options out there which offer much more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for client support, should be high.
It is reasonably priced – whilst not the cheapest product of its kind out there, it’s cheaper than many similar options.
It lets you select whether to subscribe people to your list on a single or double click basis.
It’s good import functionality, together with the choice to import a broad assortment of file types and insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good range of third party tools and programs.
It comes with a very large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting features are powerful.
Segmenting data is relatively easy and you can use both area contents and user action (email opens, hyperlinks clicked etc.) to create your sections.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber for a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Construction that prospective users may like is that all of features are available on all plans – unlike any competing products you don’t have to be on more costly plans to unlock specific functionality.
Nevertheless, The functionality available on Aweber – as we will see below – isn’t always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is more basic however).
It is worth noting that the above Comparisons don’t really apply to very little lists however – if you’ve got a small email database, a number of the competing products are better value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses outlined previously, but they limit the amount of e-newsletters that it is possible to send them. For the sake of a comparison, I have referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these programs are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But normally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing is not the Only variable you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you naturally would be to avail of its free trial. Newsletter