Introduction New Email Marketing Tools
When I asked you to name an email Marketing tool, what would you say? New Email Marketing Tools
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email marketing has been Dominated by the identical large players for the previous decade. Which means they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I will be ripping MailerLite from limb To limb to see whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring New Email Marketing Tools
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your organization name, site, Industry, address, business size, record size and even the type of material you intend to send.
Then, you need to verify your Website (or domain ).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is associated to that domain so they could email you a verification link.
As Soon as You’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, check your Site, and ascertain whether you are a fantastic match for their services.
(In other words, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and perform with the features, but you won’t be able to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps are not perfect for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with Nearly all your email advertising.
(We will get to automations soon, don’t worry.)
But if it’s a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, together with the option of altering the subject line and email content.
– RSS effort: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few added options, most of these will follow Exactly the exact same step-by-step process of a standard campaign.
So let us walk you through it.
Once you click to create your campaign, you’ll be asked to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from one of the pre-designed email templates — that will move you into the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, but the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template in the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to include different Kinds of content to your email, including videos, merchandise columns, and societal links.
After making your changes, simply click’Done Editing’ and you’ll Be carried to the recipients’ choices where you are able to choose your groups or sections.
The advanced tab also allows you To build segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, right before sending, you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? New Email Marketing Tools
Managing Your Clients
Possessing granular control over your subscribers is arguably among The most essential facets of any email marketing program now.
Because highly personalized campaigns Are Essential if You’re looking to increase clicks, opens, and, above all, your own conversions.
And while most providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they meet the Specified principles, and will be automatically inserted or eliminated accordingly.
Here’s what establishing a rule looks like:
Notice the way you can also blend Rules, in addition to another rule when the first does not exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation rule — which we will get into in a minute — and they don’t have any value aside from what you call them.
As you start to use this stage, you’ll begin to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to bulge multiple contributors collectively based on a frequent denominator.
A tad confusing, I will admit… but I believe it’s a fair trade-off For the additional flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their own areas, such as name, company, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers along with Your custom field information in separate columns… or may easily add these fields to your forms which will only apply to prospective readers.
Here’s a screenshot of a test field I created and added to a form:
I won’t go too much into the shape Things here because I have a whole section on that below, but this is the strategy I would recommend if you wanted to use this attribute.
Again, as Soon as You’ve collected your custom field information from fresh Readers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important that you know that this is a feature you can use.
Overall, it’s fair to say MailerLite has their contributor Direction and personalization features on point. New Email Marketing Tools
If you’re not impressed with what you have seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it will offer a great foundation to work from if, for example the majority of us, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all ultimately do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and it is better than some dedicated alternatives *Infection * WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Decent set of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your website to show it on specific pages.
Despite beginning super basic, the form designer allows you To personalize everything from the form style, subjects, background, name, enter fields and, of course, the button.
Form text may also be edited directly, which gives you a Opportunity To envision your own backup in real time.
It would’ve been nice to have Some templates, but as you know, there’s more to some form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form functions, including adding extra fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, Which can replace the embedded form also prevents users from redirecting.
Last but certainly not least, you Can assess how your form displays on cellular by switching the toggle to responsive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to check, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you can even create popup forms in MailerLite.
While the majority of the setup Procedure is identical, you will find Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a fantastic base to work from and the editor is just as simple to use with this form type.
Clicking on the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup types.
And, as before, you can perform with the styling options to get it Matched up with your branding.
Finally, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is really where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you special coverage for that campaign.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, you can click into different areas of this report to get a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so You can see your readers interacted with your emails in relation to one another.
Reports for automations are also Available under the’Automations’ tab, though I found to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and most will get the available data more than sufficient to meet their demands.
What is email advertising with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you’ve used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something that certainly can not be said for each and every email advertising software.
After setting your trigger, you can Start adding steps to your workflow.
These measures could be anything from sending an email, adding a Postpone, a bubble break, or an action, like transferring a subscriber or updating their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Go To, Goal, etc.)
For Instance, there’s now no automation for moving Readers directly into another automation.
That being said, most of these actions can still be achieved by moving Subscribers into different classes that trigger new automation workflows. It is simply much less efficient…. yet.
Another matter of efficiency here is when generating new mails In the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to add your topic line that then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, but as Soon as You’ve established your email, clicking the ‘Done editing’ button will direct you straight back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation cube, which means it’s possible to find an concept of what it contains at a glance.
While this procedure may seem like A grind on paper, it is actually much faster than what I’m utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will likely find this a downgrade in functionality.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s one Kind of automation You will not find in MailerLite, and I think it’s important to highlight.
The ability to activate an automation (or step) based on the way Subscribers interact with the pages on your website.
This Sort of behavioral targeting only is not accessible MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. New Email Marketing Tools
The cost of MailerLite is among those tools biggest Selling points, and let’s face it, we all love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it is still an wonderful alternative for anyone starting out.
And what about the premium plans?
It turns out, at around half of the Price of this rivalry generally, MailerLite is by far among the least expensive options available on the market. Additionally, if you are ready to pay yearly, you are also able to get an even greater discount.
In fact, I have not been able to locate anything that does the same job, cheaper.
MailerLite is one of the email advertising tools to disrupt The (very crowded) sector in the last couple of decades, which is no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the comments. New Email Marketing Tools