Description of Getresponse Mynewsletterbuilder
Getresponse is primarily an email Advertising program that allows you to: Mynewsletterbuilder
Import and host a mailing list and also capture data on it
create newsletters which could be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing alternative.
In addition to email advertising, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down into the crucial qualities to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email support and various online tutorials / resources.
Regrettably, the telephone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer these two stations – if telephone service is a deal-breaker for you then you may want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I’ve never needed to use it very frequently (a fantastic thing) but once I have I’ve found it for a bit of a mixed bag (less of a good thing). A number of the live chat service I have received has been excellent, and I haven’t had to wait too long to chat with a broker; the email support less so.
Some of the comments I’ve got from our readers does indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. Much like a number of these kinds of businesses, I anticipate it often boils down to that you get on the day. Mynewsletterbuilder
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to spot people who didn’t participate with an e-newsletter you shipped and set them in a section of readers which you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your mails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some monitoring code to your post-sales page on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you can click one of your subscribers and see in which they signed up from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales tracking) however Getresponse’s reporting tool is decidedly one of most fully featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided out of the box look somewhat dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough using the controls supplied; and naturally there’s nothing to stop you designing your own HTML email template and importing the code for it.
Additionally, there are a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, therefore it’s generally pretty simple to locate a good beginning point for a template and then edit it before you are delighted with the plan.
If you’re really unhappy with the templates offered by Getresponse, there’s also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options aren’t very extensive (only 11 templates are supplied – well short of the 700+ available for regular newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely some improvements that could be created in this region. Mynewsletterbuilder
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you personally — you can set them up so that instantly after somebody signals up to a mailing list, they get a welcome message in your company; a week later they can receive a discount offer for some of your products or services; three weeks after they could obtain an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the example above, and also action-based messages can be triggered by user actions or advice, such as:
subscriptions to certain lists
changes in contact preferences
completed trades / targets
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a certain link .
This kind of performance goes far beyond what has traditionally been available from autoresponders, and allows you to create an individual journey which can be customised to the nth degree.
For a quick overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available to the pricier programs – the’Guru’ plan and upward. Mynewsletterbuilder
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, rather than simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse provides something quite useful in this respect that the majority of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce one landing page, which can only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse program (whereby the machine shows a sample of your customers different variations of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they are unquestionably a helpful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an additional $15 per month, but quite frustratingly, even though the add-on permits you to display an infinite amount of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the pricier programs (which I suppose is exactly what Getresponse want one to do) .
Getresponse was before its competitors for quite some time with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit a’mobile preview’ button to get a quick snapshot of your email resembles on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the screen is employed in either portrait or landscape mode. Mynewsletterbuilder
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the necessity to export information to CSV and straight back to your email marketing tool in order to perform mailouts (or the need to export info from the email marketing tool into your CRM to add leads to it).
So when I saw Getresponse recently introducing a new CRM feature in their plans I had been intrigued – that could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it in order to carry out quite basic tasks: you could create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
You can add a contact to a particular stage on a revenue pipeline depending on the page of your site they completed a form ;
you can then send them a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the actions they took in regards to that email (clicking on a certain link ) you could automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It is very smart stuff, and that I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a list of this communication in the contact’s history. There’s now no method of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And strangely, if you click a contact within a deal pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you have sent to your prospects aren’t displayed. To observe this, you have to go from the CRM section of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a bargain directly to a pipeline and then enter the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it could perform on the automation aspect is remarkable. I am optimistic that this feature gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the idea of having your email database along with your webinar tool under the same roof is very attractive.
The pricing is also very aggressive too by comparison to based webinar solutions. For instance, one of the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can also buy webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key competitors, especially once you consider that you can link it in using a built in CRM tool (more on this in a moment). Mynewsletterbuilder
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously an important point to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it in their own website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients jointly, however, we’re proud to say our general deliverability rate now stands at 99%.
Obviously you’re going to need to choose the company’s term for this, but supposing it’s true, it’s a good speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of each message on your email analytics – this is something that I have not encountered on rival goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse on something relating to deliverability nevertheless: to ensure a high deliverability speed, it is advisable to use a system named DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not encountered any deliverability difficulties utilizing the cheaper plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in process, the person registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one opt-in process is that it makes it really simple for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your list. A dual opt-in process is better for verifying that the people subscribing to a list are using actual email addresses and leads to cleaner data and more precise stats (because receptive rates etc. ) are calculated based on a list comprising just real email addresses).
Now, the fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds quite good — but to be honest, I think there is a lot of room for improvement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to change forms on or off on particular devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and also for popups I connect my Getresponse into a growth-hacking instrument called Sumo (that enables me to switch pop-ups off for cellular users, as well as display forms exactly as I’d love to and on the webpages I want). Mynewsletterbuilder
Overall, Getresponse is really simple to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain functionality a bit tricky at times).
One place I feel that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of articles and move them around an e-newsletter, in practice it’s quite user friendly to use and can cause accidental deletion of material, or placement of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a useful tool – it is just that the execution of it could be rather better.
Additionally, as described above, the CRM instrument could be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial which Getresponse supplies is fully operational and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is that it limits the amount of subscribers it is possible to send to to 1000. It would be good if this could be increased a bit, as it might help prospective users try the tool out in more’real world’ scenarios.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional kinds of plan to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this starts at $1199, with accurate pricing depending on requirements (if you’re interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. Mynewsletterbuilder
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant basics — key characteristics include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
landing pages – you can simply avail of landing pages which allow split testing and boundless views if you are on a’Pro’ plan or greater
Webinars – this performance isn’t available whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you have a reasonably high number of email addresses onto your own database.
For example, in case you have a mailing list containing between 9,000 and 10,000 documents which you want to send an infinite number of emails each month to, then you might discover that hosting it with Getresponse prices $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses on your own database but on the number of emails you send a month too. If you’re happy to set a limit on the number of emails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The sole well-known service I could think of that comes in considerably cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your list, it might sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less operational offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing suppliers — especially Mailchimp – provide completely free account for users that have a small number of documents (but these do not offer the entire assortment of features that you get on a paid plan).
As mentioned before, if you are ready to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about features? Mynewsletterbuilder
Getresponse represents among the more cost-effective tactics to host and communicate with an email .
It is also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any rival product that offers this’all around’ proposal, and it’s what continues to persuade us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture forms also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the service offering.
All in all though I speed Getresponse very tremendously – you receive substantial bang for your dollar with this product.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are happy to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain situations, significantly so) whilst supplying as much, or even more functionality as them.
The discounts you get when paying upfront for a couple of decades of support are very generous – you’ll be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and thorough split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its website and providing deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a helpful landing page creator – but keep in mind that you need to be on a more expensive strategy to get the fully operational version of the.
You are able to try all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can not control when and where they are displayed on your site.
CRM performance has to be improved substantially before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those provided by competing goods.
The pricing arrangement is a little confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of readers you can send messages to to 1000.
The landing page addition doesn’t allow you to execute A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Mynewsletterbuilder