Primary Capabilities Most Popular Email Marketing Software
Aweber provides you with the Following key features:
the capacity to import / server an email database
a wide assortment of templates
some marketing automation functionality
responsive email designs
RSS / website to-email functionality
telephone, email and live chat support
integrations with third party apps Most Popular Email Marketing Software
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email service and Live chat support is available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer live or email chat support.
Furthermore, there’s no magic to Proceed through to contact service – relevant phone number and email details can be seen very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Advertising, then this type of simple access to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber provide one of the largest collections of e-newsletters templates accessible: you will find over 700 available.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The layouts – some of them look slightly dated. I would believe them to be marginally better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that using just a bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the choice of communicating your own too. Most Popular Email Marketing Software
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters that get sent out based on your schedule that you define. Back in Aweber, this is called’Blog broadcasts’, although technically you can use this feature with any content which has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your site – this can be a big time-saver.
It’s worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates that are made specifically for this function.
On the plus side, there are quite A few of these to pick from – more than most other e-marketing solutions I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works fine, but I think there is definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your mails are likely to seem more consistently and exhibit more reliably across email clients – however only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it’d be nice to find some of the templates freshened up a little, and also the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the option to add your subscribers to a particular set of autoresponders, and tag them. Not all competing products allow the addition of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Have to answer some questions regarding how you gathered the data you are importing. If your list is on the bigger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a characteristic Which is offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on consumer actions: email opens, link clicks, website visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — and the application of tags to ascertain what needs to be sent to whom and when (see above).
But I Think this operation needs to go somewhat further really – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which kinds of user behavior can activate mailouts.
By way of instance, in Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a bit of catch up with its competitors here. Most Popular Email Marketing Software
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is just’alright’.
On the plus side It’s very easy To set up follow up emails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders based on user activities and buys is a bit more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or combine automation principles with tagging to create autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’re likely going to should look at other products, especially Getresponse, which provides’marketing automation’ functionality that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of tablets and smartphones, this can be a good feature.
One minor Gripe I have yet regarding the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on phone’ button or comparable. The lack of this operation isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a lot of campaigns each month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of every , and sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a few different versions of your email (using either differing content or theme headers), send them to a sample of your information, along with your e-marketing solution will roll the very best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to make and examine four variations of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales team that it’s coming back during the next few months, but if you think you’re likely to need this functionality desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, including
the growth of lists over the years
an overview of sign up methods
where people are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Seem to be able to get more of an overview of information in 1 place, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present most of the reporting information onto a single dashboard (which you can then use to drill down to specifics). Most Popular Email Marketing Software
A nice feature of Aweber is the Flexibility it gives you around how you want to handle the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s good to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this selection.
Aweber Offers a decent range of integrations with other options. There are more than 400 integrations available which enable you to connect Aweber to different types of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of them involve dedicated widgets; others involve including a snippet of code into a website; others involve a sync tool such as Zapier.
It’s rare that Aweber will plug to other software quite as easily as Mailchimp (which seems to be the default option’standard’ email marketing option for a lot of apps), but you should not have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) programs.
Data in Aweber is Pretty simple. You can create segments not only depending on the contents of any field in your database, but also on user action too – emails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and simple to use.
It’s a bit tricky however To figure out how to reach the screen where you make the sections – you basically have to go to some’manage subscribers’ section, search for a number of readers and then save the search for a segment.
To be fair, some options (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at once, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you are a car dealer having a mailing list comprising a field called’car model.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in 1 go.
In an Perfect world you would only be Able to select the relevant segments and send the message to all those 3 groups. With Aweber though – that isn’t possible. You’d have to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude certain segments from the air; therefore finally it’s a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much better manner.
Overall I would say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its own Kind available, but it’s reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing alternative.
The main aspects of the product That would nudge me Aweber’s direction are its own ease-of-use and thorough support. The latter might be especially critical for some potential customers, particularly those starting out in e-marketing without a truckload of specialized abilities (you probably won’t get stuck, but if you do, you are able to speak with an actual person being on an actual phone line about your issue ).
Additionally, it’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made up your mind on whether this is the e-marketing alternative for you, here is a brief breakdown of the important pros and cons of using it: Most Popular Email Marketing Software
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options out there that offer much more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are poor and they can not be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – although not the most expensive product of its kind on the market, it is more affordable than many similar solutions.
It enables you to select whether to join people to your listing on a single or double opt-in basis.
It has good import functionality, with the choice to import a wide range of file types and also add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party tools and apps.
It includes a very large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you can use both field contents and user action (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You will need to call Aweber to get a quotation.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that potential users may enjoy is that all features are available on all plans – unlike any competing goods you do not have to be on more expensive plans to unlock certain functionality.
That said, The performance on Aweber – as we’ll see below – is not necessarily as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t really apply to very little lists nonetheless – if you have a little email database, a number of these competing products are greater worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses as outlined previously, but they limit the amount of e-newsletters which it is possible to send to them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor plans that permit unlimited broadcasts as these plans are similar in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber cheaper, occasionally more expensive. But normally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Obviously, pricing is not the Only factor you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you of course is to avail of its free trial. Most Popular Email Marketing Software