Primary Features Mobile Autoresponder Marketing
Aweber provides you with the Following key features:
the capacity to import / server an email database
a vast range of templates
some marketing automation functionality
responsive email designs
RSS / website to-email performance
telephone, email and live chat service
integrations with third-party apps Mobile Autoresponder Marketing
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email support and Live chat support is available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide email and/or live chat service.
Additionally, there’s no hoops to Go through to contact service – relevant phone number and email details can be viewed quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a newcomer to email Advertising, then this type of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber provide one of the largest sets of e-newsletters templates available: there are over 700 accessible.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The layouts – some of them look slightly dated. I’d consider them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that using a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the option of communicating your own too. Mobile Autoresponder Marketing
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you define. Back in Aweber, this can be called’Blog broadcasts’, although you can use this feature with any content which has an RSS feed.
This operation is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from the site – this is a large time-saver.
It is worth noting however that You can’t use the normal Aweber template designs for RSS-to-email purposes – you have to choose from a set of templates which are made specifically for this purpose.
On the plus side, there are quite A few of these to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works fine, but I think there’s definitely some massive space for improvement here.
1 thing that you can’t use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for instance, your emails are likely to seem more consistently and display more reliably across email clients – but merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be great to find a few of the templates freshened up a little, and the inclusion of some appealing web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the choice to add your subscribers to a certain set of autoresponders, and label them. Not all competing products allow the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you may Need to answer some questions regarding how you gathered the data you’re importing. If your list is on the larger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on user activities: email opens, link clicks, website visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user activities — specifically opens and clickthroughs — and the application of tags to determine what should be sent to whom and when (see above).
However, I Think this operation should go a bit further really – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which types of user behavior can activate mailouts.
By way of instance, in Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Mobile Autoresponder Marketing
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user activities – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is merely’alright’.
On the plus side it is very Straightforward To set up follow up mails based on time period – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user activities and purchases is a bit more complex compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or combine automation rules with tagging to create autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’ll probably need to look at other products, especially Getresponse, which supplies’advertising automation’ functionality that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have however seeing the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The lack of the functionality is not a dealbreaker by any means, but it will slow you down a little, especially if you are sending a great deal of campaigns each month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the operation of every , and sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a couple of different versions of your email (using either differing content or subject headers), send them to a sample of your information, and your e-marketing solution will roll the best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you were able to create and examine four variations of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales team that it’s coming back over the next few months, but if you think you’re going to want this operation urgently you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor key stats like open Pace, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / advice, such as
that the growth of lists over time
an Summary of sign up methods
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can see past opens and clicks etc. at a per-subscriber level
And much else besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Seem to have the ability to get more of an overview of information in one spot, especially when considering the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present all the reporting data onto a single dashboard (which you can then use to drill down to specifics). Mobile Autoresponder Marketing
A nice feature of Aweber is the Flexibility it gives you around how you want to deal with the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; double opt-in is when they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their clients with this selection.
Aweber Provides a decent selection of integrations with different solutions. There are more than 400 integrations available which allow you to join Aweber to different kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of them involve committed widgets; others demand adding a snippet of code into a website; others demand a sync tool like Zapier.
It is rare that Aweber will plug into other software quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email marketing choice for a great deal of apps), but you also shouldn’t have too much trouble getting Aweber to operate with a broad range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty straightforward. You can create sections not only based on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and easy to use.
It is a bit tricky however To figure out how to get to the screen where you create the sections – you essentially have to visit a’manage subscribers’ section, search for some readers and save the search as a segment.
To be honest, some options (such As Getresponse) use a similar approach to section creation – but others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a normal basis.
For example, say you are a car dealer having a mailing list containing a field known as’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in one go.
In an Perfect world you’d just be Able to select the applicable segments and send the message to all those 3 groups. With Aweber however – that is not possible. You would need to send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the air; so ultimately it’s a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much greater manner.
Overall I would say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its own Kind accessible, but it’s reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing alternative.
The main Facets of the product That will nudge me in Aweber’s leadership are its ease-of-use and thorough support. The latter might be especially critical for some potential users, especially those starting out in e-marketing without a truckload of technical abilities (you probably won’t have stuck, but if you do, you can speak with an actual human being on an actual telephone line about your issue ).
In Addition, It’s not too Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you haven’t made your mind up on whether this is the e-marketing alternative for you, here is a brief breakdown of the key pros and cons of using it: Mobile Autoresponder Marketing
Benefits of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market that offer considerably more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – although not the most expensive product of its type out there, it’s cheaper than many comparable options.
It enables you to choose whether to join people to your list on a single or double opt-in basis.
It has good import functionality, with the choice to import a wide range of file types and insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party applications and apps.
It includes a very large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you can use both field contents and consumer activity (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will have to call Aweber to get a quotation.
A 14% reduction is available In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users may like is that all of attributes are available on all programs – unlike some competing goods you don’t need to be on more costly plans to unlock certain functionality.
That said, The functionality on Aweber – as we will see below – isn’t necessarily as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same cost as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is more basic nonetheless ).
It’s worth noting that the above Comparisons do not really apply to very little lists nonetheless – if you’ve got a little email database, several of these competing goods are greater worth.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses as outlined previously, but they restrict the amount of e-newsletters that you can send to them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these programs are similar in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But generally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Of course, pricing is not the Only factor you need to base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is for you of course is to avail of its free trial. Mobile Autoresponder Marketing