Description of Getresponse Microsoft Email Marketing Software
Getresponse is primarily an email marketing app that allows you to: Microsoft Email Marketing Software
Import and host a mailing list and catch data on it
generate newsletters which can be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it is getting more of an’all-in-one’ marketing solution.
Besides email advertising, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does it provide all the key stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down to the crucial qualities to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the telephone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer these two channels – if phone support is a deal-breaker for you you may wish to contemplate Aweber, which still provides it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I have not had to use it quite often (a fantastic thing) but when I have I’ve found it for a bit of a mixed bag (less of a good thing). A number of those live chat support I’ve received has been outstanding, and I have not needed to wait too much time to talk to an agent; the email service .
Some of the comments I’ve got from our readers will suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. Much like a number of these types of companies, I expect it often boils down to who you get daily. Microsoft Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter you sent and set them in a section of readers which you may then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action on your emails, and time your future mailouts based on this information
’email ROI’: by incorporating some tracking code into your post-sales webpage on your website, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user information – you can click on one of your readers and see where they signed up from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales monitoring ) however Getresponse’s reporting tool is definitely one of most featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided out of the box look somewhat dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, designs and imagery easily enough using the controls supplied; and naturally there is nothing to prevent you simply designing your own HTML email template and minding the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, therefore it is generally pretty straightforward to find a good starting point to get a template and then edit it before you are delighted with the plan.
If you are really unhappy with the templates provided by Getresponse, there’s also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely some improvements which could be created in this area. Microsoft Email Marketing Software
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you personally — you can set them up so that immediately after somebody signals up to a mailing list, they receive a welcome message in your business; a week later they could receive a discount deal for a number of your products or services; 3 weeks after they could obtain an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages may be triggered by user actions or advice, such as:
contributors to certain lists
changes in contact tastes
finished transactions / targets
changes in user data
Lately Getresponse launched a new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a certain link etc..
This kind of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you create a user journey that can be customised to the nth level.
For a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available to the more expensive plans – the’Pro’ plan and upward. Microsoft Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, rather than simply directing people to some (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this regard that most of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times per month.
Additionally, and very importantly, you can not use the landing page A/B testing functionality on the cheapest Getresponse program (where the system shows a sample of your users different variations of your landing page, calculates conversion rates, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – and they are certainly a useful feature – then it is definitely worth looking at one of the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an additional $15 per month, but quite frustratingly, even though the add-on permits you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the more expensive plans (which I guess is what Getresponse want you to do!) .
Getresponse was before its competitors for quite some time with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of what your email looks like on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone trailer around, so that you can preview what your email looks like when the screen is used in either portrait or landscape mode. Microsoft Email Marketing Software
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is the need to export information to CSV and straight back to your email marketing tool as a way to perform mailouts (or the necessity to export info from your email marketing tool into your CRM to include leads to it).
So when I watched Getresponse recently introducing a brand new CRM feature in their plans I had been intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it in order to carry out quite basic tasks: you can create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
You can add a contact to a particular point on a revenue pipeline based on the page of your website that they finished a form ;
you can then send a automated email tailored to this pipeline period a couple of days afterwards;
and dependent on the action they took with regard to this email (clicking on a certain link ) you could automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a record of the communication from the contact’s history. There’s currently no method of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And strangely, if you click a contact in a deal pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have sent to your prospects are not displayed. To observe this, you have to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and input the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the things it can do on the automation side is impressive. I’m hopeful that this attribute gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the idea of having your email database along with your webinar tool under the same roof is extremely appealing.
The pricing is also very competitive too by comparison to established webinar solutions. By way of instance, one of the primary webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also buy webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key rivals, especially once you consider that you can connect it in with a built-in CRM tool (more on this in a minute ). Microsoft Email Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important point to look at when choosing an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability rates; but Getresponse seems pretty open about this, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of the deliverability rate. Since deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients collectively, however, we’re proud to say our general deliverability rate currently stands at 99%.
Clearly you’re going to have to take the company’s word for this, but supposing it’s accurate, it is a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message in your email analytics – that is something that I haven’t struck on rival products’ metrics. A thumbs up for this.
I do need to pull Getresponse on something concerning deliverability nevertheless: to ensure a high deliverability speed, it’s a good idea to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I’ve not struck any deliverability difficulties utilizing the cheaper plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in process, the individual registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one sampling procedure is that it makes it very easy for users to sign up for a mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your list. A dual opt-in process is best for verifying that the people subscribing to your record are using real email addresses and leads to cleaner information and more accurate stats (because open rates etc. ) are calculated according to a list comprising only real email addresses).
Now, the fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there is a great deal of room for improvement with respect to Getresponse form templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on particular devices or pages of your site. In the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I link my Getresponse into a growth-hacking tool called Sumo (this allows me to switch pop-ups off for cellular users, as well as display forms precisely as I’d like to and on the pages I want). Microsoft Email Marketing Software
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain performance just a little bit tricky at times).
One place I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of content and transfer them about an e-newsletter, in practice it’s quite clunky to use and can lead to accidental deletion of content, or positioning of it at the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a helpful tool – it’s only that the implementation of it might be rather better.
Additionally, as described above, the CRM tool might be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is fully operational and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the amount of subscribers it is possible to send to to 1000. It would be good if this could be increased a little, as it would help potential users try the tool out in more’real-world’ scenarios.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional kinds of plan to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: that starts at $1199, with accurate pricing based on requirements (if you are considering the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Microsoft Email Marketing Software
Distinctions of Each Plan
Each of the Getresponse plans cover the significant basics — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of all landing pages which allow split testing and unlimited views if you are on a’Pro’ plan or greater
Webinars – this performance is not accessible at all on the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially if you’ve got a fairly high number of email addresses on your database.
By way of example, if you have a mailing list comprising between 9,000 and 10,000 records that you wish to send an infinite number of mails each month to, then you might discover that hosting it with Getresponse prices $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses on your own database but on the number of emails you send a month too. If you are delighted to set a limit on the amount of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service I could think of that comes from considerably cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your listing, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — especially Mailchimp – provide completely free accounts for users that have a few records (but these do not offer the entire assortment of features that you get on a paid plan).
As stated before, if you are ready to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about attributes? Microsoft Email Marketing Software
Getresponse represents one of the more cost-effective tactics to host and communicate using an email database.
It’s also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any competing product that offers this’all around’ proposal, and it’s what proceeds to convince us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements can be made to the data capture forms also, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
Overall though I speed Getresponse very tremendously – you receive considerable bang for your buck with this product.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to use an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some cases, substantially so) whilst supplying just as much, if not more functionality as them.
The reductions you get when paying for one or two years of support are extremely generous – you will be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing figures on its site and supplying deliverability data for person e-newsletters you send.
It provides a very flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters very easily.
It includes a useful landing page creator – but keep in mind that you have to be on a more expensive plan to get the fully functional version of the.
You are able to try out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM functionality needs to be improved substantially before it could be considered a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those supplied by competing goods.
The pricing structure is a bit perplexing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial restricts the number of subscribers you can send messages to to 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Microsoft Email Marketing Software