Description of Getresponse Melhor Software Para Envio De Email Marketing
Getresponse is primarily an email Advertising program Which Allows you to: Melhor Software Para Envio De Email Marketing
Import and host a mailing list and capture data on it
generate newsletters that could be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it’s getting more of an’all-purpose’ marketing solution.
Besides email advertising, it also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does it provide all the key stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down to the key features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone support has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you both of these stations – if phone support is a deal-breaker for you you might want to contemplate Aweber, which still provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I have not had to use it very frequently (a good thing) but when I have I’ve discovered it to be a bit of a mixed bag (less of a fantastic thing). A number of the live chat support I’ve received was outstanding, and I have not had to wait too long to talk to an agent; the email service .
Some of the feedback I’ve got from our readers will indicate that there do need to be improvements made in terms of the quality of service Getresponse offer. As with a lot of these kinds of businesses, I anticipate it often boils down to who you get daily. Melhor Software Para Envio De Email Marketing
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t participate with an e-newsletter that you sent and set them in a section of subscribers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action on your emails, and period your prospective mailouts based on this information
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user information – you can click on one of your readers and see where they signed up from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales tracking) but Getresponse’s reporting application is decidedly one of most fully featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied out of the box seem somewhat dated; they aren’t as attractive as the ones offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough with all the controls supplied; and of course there is nothing to prevent you simply designing your HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty simple to find a good starting point to get a template and then edit it until you are delighted with the design.
If you’re really unhappy with the templates provided by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options are not very extensive (just 11 templates are supplied – well short of the 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely a few improvements which could be created in this region. Melhor Software Para Envio De Email Marketing
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you — you can put them up so that immediately after someone signs up to your mailing list, they receive a welcome message in the company; a week after they could receive a discount deal for some of your products or services; 3 months later they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the example above, and action-based messages can be triggered by user actions or advice, such as:
subscriptions to certain lists
changes connected tastes
completed transactions / goals
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a certain link etc..
This kind of performance goes far beyond what has traditionally been available from autoresponders, and lets you create an individual travel which can be customised to the nth degree.
For a fast overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available to the pricier programs – the’Pro’ program and up. Melhor Software Para Envio De Email Marketing
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads in the event, rather than simply directing people to some (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this respect that the majority of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create one landing page, which could only be displayed 1,000 times a month.
Also, and very importantly, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse plan (whereby the machine indicates a sample of your customers different versions of your landing page, calculates conversion rates, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they’re unquestionably a helpful attribute – then it is definitely worth considering one of the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 per month, but quite frustratingly, although the add-on allows you to show an unlimited number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for one of the more expensive programs (which I guess is exactly what Getresponse want one to do) .
Getresponse was before its rivals for quite some time using its responsive email design performance, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than many similar products when it comes to displaying a responsive record of your e-newsletter – you simply hit a’cellphone preview’ button to get a quick snapshot of what your email looks like on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone trailer around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape style. Melhor Software Para Envio De Email Marketing
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is the need to export information to CSV and back into your email marketing tool as a way to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to add leads to it).
So when I watched Getresponse recently introducing a new CRM attribute in their plans I was intrigued – this could possibly do away with all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline stage.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific point on a revenue pipeline depending on the page of your site they finished a form ;
you can then send a automated email tailored to that pipeline stage a couple of days afterwards;
and based on the action they took in regards to that email (clicking on a certain link etc) you can automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a list of the communication in the contact’s history. There’s currently no method of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And strangely, if you click a contact within a deal pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your prospects are not displayed. To observe this, you have to go from the CRM section of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing so does not display their history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then enter the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the stuff it could do on the automation aspect is impressive. I am optimistic that this attribute becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the idea of getting your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very competitive also compared to based webinar solutions. For instance, among the primary webinar services, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can even buy webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, particularly once you believe that you can link it in with a built-in CRM tool (more on this in a minute ). Melhor Software Para Envio De Email Marketing
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always a very important point to check at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it in their own site:
At GetResponse we are frequently asked about the quality of the deliverability rate. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients collectively, nevertheless, we’re pleased to say our general deliverability rate currently stands at 99%.
Clearly you are going to need to take the organization’s word for this, but assuming it is accurate, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse actually gives you the deliverability rate of each message on your email analytics – this is something that I haven’t encountered on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse on one thing relating to deliverability nevertheless: to guarantee a high deliverability speed, it is a good idea to use a system named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I’ve not encountered any deliverability difficulties using the cheaper plans, competing goods don’t force you to invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you use use a single opt-in procedure, the person signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one opt-in process is that it makes it very easy for users to sign up for your mailing list; additionally, it generally increases conversion rate and therefore the number of subscribers on your list. A dual opt-in process is best for verifying that the people subscribing to your list are using real email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. are calculated according to a list comprising just email addresses).
The fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there’s a lot of room for advancement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controllers are offered by Getresponse to change forms on or off on particular devices or pages of your website. At the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I connect my Getresponse into some growth-hacking tool named Sumo (that enables me to change pop-ups off for mobile users, in addition to display forms exactly as I’d love to and onto the pages I need ). Melhor Software Para Envio De Email Marketing
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain performance just a little bit tricky at times).
One area I feel that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of content and move them about an e-newsletter, in practice it is quite clunky to use and can cause accidental deletion of material, or positioning of it at the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will result in a useful tool – it’s only that the execution of it could be rather better.
Additionally, as described above, the CRM tool might be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a product that I do not use” scenario.
The only down side to the free trial is that it limits the number of subscribers it is possible to send to to 1000. It would be useful if this could be raised a bit, as it would help prospective users try the tool out in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of plan to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: that begins at $1199, using accurate pricing based on prerequisites (if you’re considering the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Melhor Software Para Envio De Email Marketing
Distinctions of Every Strategy
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
landing pages – you can simply avail of all landing pages that allow split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – this functionality is not accessible whatsoever on the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially if you’ve got a reasonably large number of email addresses onto your database.
For example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents which you wish to send an infinite number of emails per month to, you might discover that hosting it using Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses on your database however on how many emails you send a month also. If you’re delighted to limit the number of mails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service that I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your list, it might sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — especially Mailchimp – offer completely free accounts for users with a few records (but these do not offer the full range of features that you get on a paid plan).
As stated earlier, if you’re ready to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Melhor Software Para Envio De Email Marketing
Getresponse represents among the more cost-effective tactics to host and speak using an email database.
It is also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any rival product that delivers this’all round’ proposal, and it’s what continues to convince us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements can be made to the data capture forms too, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your buck with this product.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in certain situations, substantially so) whilst supplying as much, or even more functionality as them.
The discounts you receive when paying upfront for one or two years of service are very generous – you’ll be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and supplying deliverability data for individual e-newsletters that you send.
It offers a very flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully operational version of the.
You can test all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms supplied aren’t responsive and you can’t control when and in which they’re displayed on your site.
CRM performance has to be improved substantially before it could be considered a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those supplied by competing products.
The pricing structure is a little perplexing, with users having to cover something of a superior to access the landing page creator tool.
The free trial restricts the number of readers you can send messages to to 1000.
The landing page addition does not allow you to perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Melhor Software Para Envio De Email Marketing