Description of Getresponse Mejor Software De Email Marketing
Getresponse is primarily an email Advertising program Which Allows you to: Mejor Software De Email Marketing
Import and host a mailing list and also catch data onto it
create newsletters that could be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it is getting more of an’all-purpose’ marketing alternative.
In addition to email marketing, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down into the crucial features to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email service and various online tutorials / tools.
Regrettably, the telephone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer you these two channels – if telephone support is a deal-breaker for you then you may want to contemplate Aweber, which still supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I’ve not had to use it very frequently (a fantastic thing) but once I’ve I have found it for a bit of a mixed bag (less of a good thing). Some of those live chat service I’ve received was outstanding, and I haven’t needed to wait too long to chat with an agent; the email support less so.
Some of the feedback I have from our readers will suggest that there do need to be improvements made concerning the caliber of service Getresponse offer. As with a number of these types of businesses, I expect it often boils down to who you get on the day. Mejor Software De Email Marketing
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify individuals who didn’t participate with an e-newsletter you sent and set them in a segment of subscribers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it on your mails, and time your prospective mailouts based on this information
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your website, you can find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user information – you can click on one of your subscribers and see in which they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most fully featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied out of the box seem a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough using the controls provided; and of course there is nothing to stop you designing your own HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — over 500 — and they are presented in easy-to-understand categories, so it is generally pretty simple to find a good beginning point for a template and edit it until you’re happy with the design.
If you are really unhappy with the templates offered by Getresponse, there is also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (just 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements which could be made in this area. Mejor Software De Email Marketing
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you — you can put them up so that instantly after somebody signals up to your mailing list, they get a welcome message from the business; a week after they can receive a discount offer for some of your goods or services; three months after they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the illustration above, and action-based messages can be triggered by user actions or information, for example:
contributors to certain lists
changes connected preferences
completed transactions / goals
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This type of functionality goes way beyond what has traditionally been available from autoresponders, and lets you create a user travel that can be customised to the nth degree.
To get a fast overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available to the pricier programs – the’Pro’ plan and up. Mejor Software De Email Marketing
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads in the event, instead of simply directing individuals to a (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this respect that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce one landing page, that can simply be displayed 1,000 times a month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse program (whereby the machine indicates a sample of your users different variations of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they are certainly a helpful attribute – then it’s definitely worth considering one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 a month, but quite frustratingly, although the add-on allows you to show an infinite number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I guess is what Getresponse would like one to do) .
Getresponse was before its rivals for quite some time with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of what your email resembles on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone preview around, so you can preview what your own email looks like when the display is employed in either portrait or landscape mode. Mejor Software De Email Marketing
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is that the necessity to export information to CSV and straight back to your email marketing tool as a way to perform mailouts (or the need to export info from your email marketing tool into your CRM to include prospects to it).
When I watched Getresponse lately introducing a new CRM feature in their plans I had been intrigued – that could possibly eliminate all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to these and track activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline phase.
An example of how you could use this functionality is as follows:
You can add a contact to a particular stage on a revenue pipeline based on the page of your website they completed a form ;
you can then send a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the action they took with regard to this email (clicking on a particular link etc) you can automatically move them on another stage of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front — there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a list of the communication in the contact’s history. There’s now no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And oddly, if you click on a contact within a deal pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you’ve sent to your leads aren’t displayed. To see this, you have to go out of the CRM part of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and input the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it can do on the automation aspect is remarkable. I am hopeful that this attribute becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the notion of getting your email database and your webinar tool under precisely the same roof is very appealing.
The pricing is also very aggressive also compared to established webinar solutions. By way of example, among the primary webinar services, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ program allows you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might even buy webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key competitors, especially once you believe that you can connect it in using a built in CRM tool (more on that in a moment). Mejor Software De Email Marketing
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always a very important point to check at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability rates; but Getresponse seems pretty open about that, with this to say about it in their own site:
At GetResponse we are frequently asked about the quality of our deliverability speed. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers jointly, however, we are pleased to say our general deliverability rate currently stands at 99%.
Clearly you are going to have to choose the organization’s word for this, but supposing it’s true, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message on your email analytics – this is something I haven’t struck on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse up on something relating to deliverability nevertheless: to ensure a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I’ve not encountered any deliverability problems utilizing the cheaper plans, competing goods don’t make you invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the person registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one opt-in process is that it makes it very simple for users to subscribe to a mailing list; it also generally increases conversion speed and so the number of readers on your record. A dual opt-in procedure is better for verifying that the folks subscribing to a list are using actual email addresses and leads to cleaner data and more precise stats (because open rates etc. are calculated according to a list containing only real email addresses).
The fantastic news here is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there’s a lot of room for advancement with regard to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controllers are offered by Getresponse to change forms off or on on particular devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I link my Getresponse into a growth-hacking tool named Sumo (this allows me to switch pop-ups off for cellular users, as well as display forms exactly as I’d love to and onto the webpages I want). Mejor Software De Email Marketing
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain functionality just a little bit tricky at times).
1 area I think that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of articles and transfer them about an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of material, or positioning of it at the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a useful instrument – it’s just that the execution of it could be rather better.
Additionally, as described above, the CRM tool could be better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial which Getresponse supplies is completely operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product that I don’t use” scenario.
The only down side to this free trial is the fact that it limits the number of subscribers it is possible to send to 1000. It would be good if that could be raised a bit, as it might help prospective users try out the tool in more’real world’ situations.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, many additional types of strategy to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists exceed 100,000 email addresses: that begins at $1199, with exact pricing based on prerequisites (if you are considering the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Mejor Software De Email Marketing
Distinctions of Every Strategy
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can simply avail of landing pages which allow split testing and boundless views if you are on a’Pro’ plan or greater
Webinars – this functionality isn’t available whatsoever around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, particularly if you have a fairly high number of email addresses on your own database.
For example, if you have a mailing list containing between 9,000 and 10,000 documents which you wish to send an infinite number of mails each month to, you might find that hosting it with Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your database however on the number of emails you send per month also. If you’re delighted to limit the number of mails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service I can think of that comes from significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less operational offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing suppliers — notably Mailchimp – provide completely free accounts for users with a small number of documents (but these don’t supply the full assortment of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about features? Mejor Software De Email Marketing
Getresponse represents among the more cost-effective tactics to host and speak with an email database.
It’s also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any competing product that delivers this’all around’ proposal, and it’s what continues to persuade us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements could be made to the data capture forms too, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the support offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your buck with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain situations, significantly so) whilst supplying as much, or even more performance as them.
The reductions you receive when paying for a couple of years of service are very generous – you’ll be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its website and providing deliverability statistics for individual e-newsletters that you send.
It provides a very flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters really readily.
It comes with a useful landing page creator – but keep in mind that you have to be on a more expensive plan to get the fully functional version of this.
You can try all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can’t control when and in which they’re displayed on your website.
CRM functionality has to be improved substantially before it can be thought of as a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing structure is a bit perplexing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial restricts the number of subscribers you can send messages to to 1000.
The landing page add-on does not allow you to perform A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Mejor Software De Email Marketing