Intro Mass Email Marketing
If I asked you to name an email Marketing tool, what would you say? Mass Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email marketing has been Dominated by the same large players for the last decade. Which means that they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be ripping MailerLite from limb To limb to find out whether it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Mass Email Marketing
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your organization name, site, Business, address, company size, record size and even the kind of content you intend to send.
Then, you need to verify your Website (or domain name).
This is still part of the approval process, and MailerLite will Simply ask which email is related to this domain so they could email you a confirmation link.
Once you’ve completed those Measures, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you are a fantastic match for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and play with the features, but you won’t be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures are not perfect for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to handle The majority of your email advertising.
(We will get to automations soon, don’t worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the option of altering the subject line and email content.
– RSS effort: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few added options, most of these will follow Exactly the exact same step-by-step process of a standard effort.
So let’s walk you through it.
Once you click to create your campaign, you’ll be requested to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among their pre-designed email templates — that will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is a little on the low side, however, the layouts are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Types of articles to your email, such as videos, merchandise columns, and societal connections.
After making your changes, simply click’Done Editing’ and you will Be taken to the recipients’ options where you are able to select your classes or segments.
The tab also allows you To build segment-like rules on-the-fly, in the event your targeting is not quite right.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Mass Email Marketing
Handling Your Clients
Possessing granular control over your subscribers is arguably among The most essential aspects of any email advertising program now.
Because highly personalized campaigns Are Essential if You’re searching to increase clicks, opens, and, above all, your own conversions.
And while most providers Permit You to”label” readers in order To target them more effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a section only when they meet the Specified rules, and will be automatically added or removed accordingly.
Here is what setting up a rule looks like:
Notice the way you can also blend Rules, as well as another rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Unlike Segments, Groups are updated manually or via an Automation rule — that we will get to in a minute — and they don’t have any value besides what you call them.
As you start to use this stage, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite offers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple subscribers collectively according to a frequent denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. In any case, they are discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as name, business, and country.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers along with Your custom field information in distinct columns… or can easily add these fields to a forms which will only apply to future readers.
Here’s a screenshot of a test area I made and added into a form:
I will not go too much into the form Stuff here since I have a whole section on this below, but this is the strategy I would recommend if you wished to use this feature.
Again, once you’ve gathered your custom field information from fresh Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important that you know this is a feature you may use.
Overall, it’s reasonable to say MailerLite has their contributor Management and personalization features on stage. Mass Email Marketing
If you’re not impressed by what you have seen up to Now, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a great foundation to work from if, like the majority people, you don’t have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the same task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and it is better than a few dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate pair of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let’s begin with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to show it on specific pages.
Despite starting off super fundamental, the form designer lets you To personalize everything from the kind style, subjects, background, name, input fields and, of course, the button.
Form text can also be edited directly, which gives you a Opportunity To envision your own copy in real-time.
It would have been nice to have Some templates here, but as you know, there is more to some form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, including adding additional fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded kind also prevents users .
Last but certainly not least, you Can check the way your form screens on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but as I said before, you can also create popup forms in MailerLite.
While the Vast Majority of this installation Procedure is identical, you will find Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a good base to work from and the editor is at least as easy to use with this form type.
Clicking on the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup forms.
And, as before, you can play the styling options to get it Matched up with your branding.
Finally, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation analytics, and form signups.
Clicking into any effort will Give you specific coverage for that effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, it is possible to click into different areas of the report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also displays a click map, so It’s possible to see how your readers interacted to one another.
Reports for automations are also Available under the’Automations’ tab, although I found these to be less enlightening than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available data more than enough to fulfill their needs.
What’s email marketing with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you’ve used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something that certainly can’t be said for every email advertising software.
After setting your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, adding a Delay, a conditional split, or an action, like transferring a contributor or updating their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For Instance, there’s currently no automation for transferring Readers directly into a different automation.
That being said, most of these activities can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It is just not as efficient…. yet.
Another question of efficiency here is when generating new mails From the automation workflow builder.
After adding an email block to The workflow, you will be asked to add your topic line which appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, once you’ve established your email, clicking on the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending options.
Ultimately, your email will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, which means you can get an idea about what it contains at a glance.
While this process may seem like A grind on newspaper, it’s really much faster than what I’m used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will likely find this a downgrade in performance.
It’s quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is 1 Kind of automation You will not find in MailerLite, also I think it’s very important to highlight.
The ability to activate an automation (or step) based on the way Readers interact with the webpages on your website.
This kind of behavioral targeting just isn’t available in MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Mass Email Marketing
The Price of MailerLite is undoubtedly among the tools largest Selling points, and let us face it, most of us love a good deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While there is some subtle Branding on your mails using this program, it’s still an amazing option for those starting out.
And what about the top plans?
It turns out, at around half the Price of the rivalry generally, MailerLite is by far one of the least expensive options on the market. Plus, if you are willing to pay yearly, you are also able to get a much better discount.
In Reality, I have not been able to find anything that does exactly the same job, cheaper.
MailerLite is one of the email advertising tools to disrupt The (very crowded) sector in the last couple of years, which is no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the comments. Mass Email Marketing